近年来，随着新兴亚太地区数字经济的快速崛起，大数据技术正成为推动各行业转型升级的核心动力。从数据存储与计算平台的演进，到智能数据湖和边缘计算的深度融合，大数据技术的应用场景日益广泛。弗若斯特沙利文（Frost & Sullivan, 以下简称“沙利文”）最新发布的《2024新兴亚太地区大数据市场白皮书》深入探讨了该地区大数据市场的应用趋势和技术发展方向，为企业和行业参与者提供了宝贵的市场洞察与战略建议。
In recent years, with the rapid rise of the digital economy in the Emerging Asia-Pacific region, big data technology has become a core driver of transformation and innovation across various industries. From the evolution of data storage and computing platforms to the deep integration of intelligent data lakes and edge computing, the application scenarios for big data technology are expanding significantly. Frost & Sullivan (referred to as “Frost & Sullivan”) recently released the 2024 Emerging Asia-Pacific Big Data Market White Paper, which provides in-depth insights into the application trends and technological developments of the big data market in this region, offering valuable market insights and strategic recommendations for enterprises and industry participants.
01
Definition and Composition of the Big Data Market
The report defines the big data market as an ecosystem encompassing data collection, storage, computation, analysis, and application. Within this ecosystem, businesses utilize data platforms that integrate hardware and software technologies to extract actionable insights from massive datasets in real time. With the rise of the digital economy in the Emerging Asia-Pacific region—particularly in industries such as telecommunications, finance, and internet services—there is a rapidly growing demand for technologies like data lakes, data warehouses, and intelligent data lakes. These platforms enable enterprises to efficiently store, process, and analyze large-scale datasets, driving innovation and improving business operations.
Source: Frost & Sullivan
02
Surging Big Data Demand Amid Regional Digital Transformation
The Emerging Asia-Pacific region is undergoing a rapid transition to a digital economy, creating widespread demand for big data solutions across various industries. The report highlights that industries such as finance, government, internet, and telecommunications are leveraging big data technologies to enhance operational efficiency, foster innovation, and improve customer experiences.
Banks and financial institutions in countries like Singapore and Malaysia are employing big data analytics to strengthen fraud detection, optimize risk management, and personalize customer services. In Indonesia, telecommunications operators are leveraging data insights for network optimization, customer segmentation, and tailored services based on usage patterns. Meanwhile, governments in Malaysia and Thailand are implementing smart city initiatives, utilizing big data for urban planning, traffic management, and public safety.
Additionally, large enterprises are increasingly adopting big data to address challenges such as multi-source data integration, real-time analysis, and data security. Dispersed data complicates decision-making, while delays in real-time analysis hinder improvements in production and supply chain efficiency. With the rising prevalence of cyber threats, robust data protection is crucial for ensuring compliance and safeguarding sensitive information.
In the internet sector, big data platforms facilitate real-time analysis of user behavior, enabling companies to deliver personalized user experiences. This enhances user engagement, retention, and overall business value. Moreover, big data plays a critical role in privacy protection and compliance, allowing businesses to manage user data securely while adhering to regional data protection regulations, building user trust, and enhancing competitiveness.
03
Real-Time Data Processing and Intelligent Data Lakes Leading Market Growth
The report underscores the integration of real-time computing with intelligent data lakes as a driving force behind significant technological advancements in the Emerging Asia-Pacific region. These solutions enable enterprises to process large-scale real-time data streams, significantly improving their ability to adapt to dynamic market environments and optimize operational efficiency.
Industries such as finance, retail, and manufacturing are increasingly adopting real-time data processing to enhance decision-making, manage risks, and improve customer experiences. By integrating real-time computing with intelligent data lakes, enterprises can dynamically scale data management capabilities and enhance analytical precision. This combination offers greater flexibility and cost-effectiveness, particularly for complex industries handling large datasets.
Moreover, the convergence of edge computing with intelligent data lakes is expected to further accelerate data processing capabilities through distributed computing architectures. This integration reduces latency, optimizes resource management, and enhances overall operational intelligence, particularly in sectors such as logistics and IoT-driven smart cities.
04
Emerging Asia-Pacific Big Data Market Application Trends
Overall, the future application trends of the big data market in the Emerging Asia-Pacific region are as follows:
1、More Flexible Data Storage Requirements:
As urbanization accelerates and demand for e-commerce and traffic management rises, there is a significant increase in the need for flexible and efficient data storage solutions to support diverse data types and efficient storage management.
2、Industry-Specific Data Platform Requirements:
The rapid development of industries like finance and healthcare is driving demand for customized data analytics platforms. These platforms not only meet the analytical needs of specific industries but also promote the development of intelligent and automated data governance solutions.
3、Real-Time Data Processing and Supply Chain Management:
The global supply chain and retail sectors are experiencing growing demand for real-time data processing, especially in the post-pandemic era, where businesses need to optimize logistics and inventory management to adapt to rapidly changing market environments.
4、Strengthened Privacy Protection and Compliance Requirements:
With the implementation of privacy protection regulations in various countries, businesses need to meet local data storage and cross-border data flow compliance requirements. This trend is driving further advancements in sensitive data processing technologies and solutions.
05
Emerging Asia-Pacific Big Data Market Technology Trends
The overall future technology trends of the big data market in the Emerging Asia-Pacific region are as follows:
1、Widespread Adoption of AI for Data:
AI technologies improve the efficiency and accuracy of data management through automated data processing and analysis. This drives the rapid development of intelligent services in specific industries, such as finance and healthcare, optimizing business processes and service stability.
2、Big Data Platforms Driven by Multi-Cloud and Hybrid Cloud:
The growing adoption of multi-cloud and hybrid cloud environments is driving enterprises to build more flexible and cost-effective big data processing platforms. This architecture helps businesses optimize resource utilization and achieve more efficient data processing and analysis.
3、Integration of Real-Time Computing and Intelligent Data Lakes:
The convergence of real-time computing and intelligent data lakes enhances enterprises' ability to manage large-scale real-time data, particularly in finance and retail sectors, by optimizing inventory management and customer behavior analysis.
4、Deep Integration of Edge Computing and Intelligent Data Lakes:
With the proliferation of IoT, the integration of edge computing and intelligent data lakes is maturing. This combination not only improves local data processing capabilities but also enables cross-regional data collaboration and intelligent analysis, driving further optimization of smart cities and production chains.
