随着中国居民可支配收入水平不断提高，旅游消费需求稳步释放。与此同时，入境旅游政策持续放宽，为跨境旅游市场注入新的活力。在内外双重作用的推动下，旅游市场实现结构性复苏，旅客对沉浸式深度体验的旅游产品需求日益增强。
目前，旅游列车在中国市场加速发展，铁路运输的功能正逐步从传统的客货运输，延伸至以旅游体验为核心的新型服务形态。该业态最初源自海外成熟市场，其运营模式与产品理念正通过本土化创新融入中国市场。中国旅游列车市场产品体系日趋多元，高端化与定制化服务产品不断涌现，主题文化IP融合产品逐步丰富，适老体验日益受到重视。未来旅游列车行业将进一步向服务化、体验化、奢华化方向发展。
Driven by growing disposable incomes and the gradual relaxation of inbound tourism policies, China’s travel market is undergoing a structural recovery, with significantly rising demand for immersive and in-depth travel experiences.
The tourism train industry is expanding rapidly in China, transitioning from its conventional role in passenger and freight transportation toward a new service model centered on travel experiences. Having originated in mature overseas markets, the sector is being adapted to the Chinese market through localized innovation. The tourism train product portfolio in China is growing increasingly diversified, characterized by the emergence of premium customized services, the development of theme-based cultural IP-integrated offerings, and heightened attention to senior-friendly travel experiences. Looking ahead, the industry is positioned to evolve further in the direction of service refinement, experiential enhancement, and luxury-oriented development.
