近三年来，中国企业在海外市场营商呈现出明晰的增长态势，这样的增长不仅体现在实体运营企业数量、海外营收规模、海外投资并购规模、对外直接投资金额（流量/存量）等市场数字方面，亦呈现在行业多元化布局的层面；来到2025年，除了装备/先进制造、传统制造、互联网应用、电商、消费电子这些出海重点领域，我们也看到中国企业在海外市场布局AI工具、AI新物种、具身智能等新兴行业领域。
在全球化与数字化深度融合的浪潮下，中国企业的出海征程已从早期的“产品出海”“资本出海”，迈入以技术为核心驱动力的 “品牌出海”、“战略出海”阶段。这一转变下，云计算不仅仅是支撑业务的弹性资源池，更是企业构建全球化竞争力的核心数字基座与战略赋能平台。在此背景下，中企出海对云服务的需求，呈现出远超技术工具范畴的复杂性与独特性。中国企业将国内庞大市场锤炼出的高并发、快迭代、重体验的互联网基因与复杂供应链管理经验向全球复制延伸，同时，在迥异的监管环境、市场格局与技术生态中，为寻求“可控性扩张”而应对多重挑战。因此，对于中企出海业务用云需求的洞察，涉及多重战略目标：全球化业务连续性、国内技术资产与组织经验的最大化复用，以及在地缘政治与合规不确定性中构建长期韧性。
Over the past three years, Chinese enterprises have demonstrated a clear growth trajectory in overseas markets. This expansion is reflected not only in quantitative metrics—such as the number of physical overseas operations, overseas revenue scale, overseas investment and M&A activity, and flows and stocks of foreign direct investment—but also in the diversification of industries involved. By the end of 2025, while sectors such as advanced manufacturing, traditional manufacturing, internet applications, e-commerce, and consumer electronics remain key pillars of China’s global footprint, Chinese companies are also increasingly venturing into emerging fields like AI tools, novel AI-driven products, and embodied intelligence.
Amid the accelerating convergence of globalization and digitalization, Chinese enterprises are shifting from earlier phases of “product globalization” and “capital expansion” to a new phase driven by technology—often described as “brand globalization” and “strategic globalization.” This transformation has elevated cloud computing from a simple elastic resource to a foundational digital infrastructure and strategic enabler of global competitiveness. In this context, the cloud service demands of Chinese companies expanding overseas have become increasingly complex and distinctive,
These companies are now exporting the digital strategies refined in China’s domestic market—characterized by high concurrency, rapid iteration, and user-centric design—together with mature supply chain expertise. At the same time, they must navigate diverse regulatory regimes, market conditions, and technology ecosystems as they pursue a strategy of “controlled global expansion.” As a result, the cloud requirements of Chinese enterprises expanding overseas encompass several strategic imperatives: ensuring global operational continuity, leveraging domestic technological capabilities and industry expertise, and strengthening resilience amid geopolitical and regulatory uncertainty.
如果您对中国超算云服务市场有进一步的研究需求，请联系我们：
沙利文 李女士
E-mail: livia.li@frostchina.com
