报告显示，中国智慧零售正加速从数字化向“决策智能化”的高阶形态迈进。核心变革在于以“人、货、场”为全域要素，构建由消费者需求驱动的经营闭环 。通过统一全渠道数据，零售企业实现了从“人”的精准洞察，到“货”的智能供应链协同，再到“场”的精细化运营 。AI智能体的引入进一步推动了门店选址、自动补货及个性化营销的自动化落地 。这种以数据为纽带、以智能决策为引擎的模式，正显著提升零售行业的履约效率与复购率，引领行业实现高质量的可持续增长。
Smart retail in China is accelerating from digitalization to a higher stage of "Decision Intelligence". The core transformation lies in leveraging "People, Goods, and Venues" as omni-channel elements to build a business closed-loop driven by consumer demand. By unifying omni-channel data, retail enterprises have achieved a transition from precise insights into "People" to smart supply chain collaboration for "Goods," and refined operations for "Venues". The introduction of AI agents has further promoted the automated implementation of store site selection, automatic replenishment, and personalized marketing. This model, with data as the bond and intelligent decision-making as the engine, is significantly improving fulfillment efficiency and repurchase rates in the retail industry, leading the sector toward high-quality sustainable growth.
如果您对中国智慧零售服务市场有进一步的研究需求，请联系我们：
沙利文 袁先生
E-mail: oliver.yuan@frostchina.com
