沙利文发布《2026年中国AI环境下的营销最佳应用实践》报告
Frost & Sullivan Releases the " 2026 China Best Practices in AI-Enabled Marketing Report "
本报告聚焦AI技术在企业营销场景中的实际应用，重点研究大模型、生成式AI与Agent等能力在内容生产、用户触达、转化提升、客户运营与营销决策等关键环节的落地路径与成效表现，旨在呈现AI环境下中国企业营销实践的代表性案例与应用价值。报告调研覆盖零售快消、电商、金融、泛互联网、汽车、房产家居、文旅、工业制造及医疗健康行业。报告通过评价框架与多维度体系，对不同行业、不同场景下的AI营销实践案例进行横向可比、纵向可评的系统研究。
This report focuses on the practical application of AI technologies in enterprise marketing. It examines the implementation pathways and measurable outcomes of large language models, generative AI, AI agents, and other capabilities across key marketing functions, including content creation, customer engagement, conversion optimization, customer operations, and marketing decision-making. The report aims to showcase representative practices and the business value of AI-enabled marketing among Chinese enterprises.
The research covers a wide range of industries, including retail and consumer goods, e-commerce, financial services, internet and digital services, automotive, real estate and home furnishings, culture and tourism, industrial manufacturing, and healthcare. Based on a structured evaluation framework and multidimensional assessment system, the report conducts a systematic analysis of AI marketing practices across different industries and application scenarios, enabling horizontal comparison across cases and longitudinal evaluation of their development and performance.
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如果您对AI环境下的营销市场有进一步的研究需求，请联系我们：
沙利文 袁先生
E-mail: oliver.yuan@frostchina.com
