GIL 2026 | 祖亚儒先生为2026沙利文峰会致辞

So the first use case was for the global HVAC company,  and they were looking to grow their business in different parts of the world, and they realized the only way they can do that is to ensure that they understand what are the key element is required in that growth. Market size, growth rate, total available market — all of this information was very crucial for them, and therefore they leaned on Frost & Sullivan, worked with us, and we helped them in that journey. 

第一个案例是一家全球暖通空调企业，他们希望在全球不同地区拓展业务，他们意识到，前提是必须掌握增长所需的关键要素。市场规模、增长率、总体可及市场——这些信息对他们至关重要，因此他们选择与沙利文合作，我们陪伴他们完成了这一旅程。

The second company was a major automotive supplier that again wanted to expand into new geographies — very similar to what all of you are doing, which is the focus and the trend towards globalization. That's exactly what they wanted to do. But because the markets are so dynamic today — again, I'll go back to what David said — previous revolutions took thousands of years; today's revolution is literally hours. Within hours things are changing. How do you create that dynamism? How do you be on top of things? And that's when you look at platforms that can allow you to give dynamic decision-making power, and that's what the automotive supplier wanted, and we were able to support them in that process.

第二家是一家大型汽车零部件供应商，同样希望拓展新的区域市场——这与在座各位正在做的非常相似——聚焦全球化这一趋势。这正是他们想做的事。但今天的市场瞬息万变——正如富大为先生所说——过去的革命历经数千年，而今天的革命以小时计。几个小时之内，一切都在变化。如何保持这种敏捷？如何始终掌控局面？这时就需要能够赋予您动态决策能力的平台，这正是那家汽车供应商所需要的，我们全程给予了支持。

The last one was a deep tech company that wanted to actually create a new brand for their products. And as you know, brands take a lifetime to build and to make. And so the only way they wanted to do was to look at their brand equity, and in the process, increase the demand generation. So we looked at these three case studies, and I can tell you, my assumption is that these three cases are something that most companies here would be very keen on understanding. And I'm sure these are case studies that resonate with most of you.

众所周知，品牌的建立需要毕生之功。他们的路径是评估品牌资产，并在此过程中提升需求生成。看完这三个案例，我相信在座多数企业都会非常感兴趣。我相信这些案例能引起在座多数人的共鸣。

In fact, let me make this a little more interactive — by show of hand, tell me, of these three case studies that you have seen, which one is the one that resonates most with you?Number one, the HVAC company. Number two, the automotive supplier. Number three, the deep tech company.Just tell me which one. Number one? OK, few hands up. Number two, automotive supplier? Again, a few hands up. Number three, the deep tech company about branding — how many? Oh, I can clearly see that more and more people are very connected, and that's been our observation worldwide as well. 

让我们来点互动——请举手告诉我，这三个案例中，哪个最让您有共鸣？第一个，暖通空调企业；第二个，汽车零部件供应商；第三个，硬科技企业。请举手。第一个？好的，有几位举手。第二个，汽车零部件供应商？也有几位举手。第三个，硬科技企业的品牌案例——有多少？哦，我清楚地看到举手的人最多，这与我们在全球范围内的观察一致。

So today, I'm very, very delighted and excited — on the sixty-fifth anniversary of Frost & Sullivan Global, and our twentieth Growth, Innovation and Leadership Summit, and fifth New Investment Event — I'm very delighted to announce three new AI platforms that help companies achieve transformational growth. The number one is what we call the Transformation Engine. This platform is an AI platform built by Frost & Sullivan that helps implement strategies at best-practices level. And by the way, if anybody is interested in looking at this platform, please reach out to me, please reach out to my colleagues in the China office, and we'll be very happy to get you involved in that process. 

今天，在沙利文全球65周年、第20届增长、科创与领导力峰会暨第五届新投资大会之际，我非常激动——我很高兴地宣布三个助力企业实现转型增长的全新AI平台。第一个是"转型引擎"（Transformation Engine）。这是沙利文自主研发的AI平台，帮助企业以最佳实践水准落地战略。如果大家对这个平台感兴趣，欢迎联系我或中国办公室的同事，我们非常乐意带您参与体验。

Number two is what we call as MEGA NEGA, which is basically transformation from static to living intelligence. We talk about the number of changes that are happening, so you have to be looking at dynamic signals, dynamic information. And I'll talk a little bit about these three platforms shortly. The third one is, of course, the brand equity — increasing your brand equity and therefore accelerating demand. Everybody wants to grow, everybody wants to make sure that their company is successful. And so this is again a digital platform which helps generative engine optimization — so you want to make sure that your products, your company comes up as search on the various LLM platforms that are out there. So today we have these three platforms. We are launching them in China today. I'm very excited that you will have the ability to witness these three platforms in a very short order.  Tomorrow, if you are in town, we welcome you — and I welcome you personally — to attend a workshop that focuses on MEGA NEGA, which is about decision intelligence. So if you look at why these platforms are important, you will find that almost seventy percent — a vast majority of the CEOs — when you ask them what is their number one internal challenge, they will talk about the team's inability to implement strategies at best-practices level. Strategies are good, idea generation is great, but getting it done is not that easy. And a lot of times, because of misalignment, senior leadership, CEOs don't necessarily connect with the entire organization. And when there is a disconnect, what happens? You don't maximize your future growth potential. You don't get what you need to get from what you develop and produce. So all that innovation you do goes and goes, becomes very weak, because you're not able to implement. And that's why you need to have a system, a process, a platform, case studies that will help you implement this at best-practices level. 

第二个是MEGA NEGA，即从静态智能迈向动态活智能的转型。面对海量变化，您必须掌握动态信号、动态信息。稍后我会进一步介绍这三个平台。第三个平台聚焦品牌资产——提升品牌资产，从而加速需求。每家企业都渴望增长，都希望获得成功。这同样是一个数字平台，帮助实现生成式引擎优化——确保您的产品和企业在各类大模型平台上被搜索到。今天，这三个平台正式在中国发布。我很兴奋大家很快就能亲眼见证这三个平台。明天，如果您还在上海，我诚挚邀请您参加聚焦MEGA NEGA决策智能的工作坊。为什么这些平台如此重要？近七成——绝大多数CEO——在被问到最大的内部挑战时，都会说是团队无法以最佳实践水准执行战略。战略很好，创意很棒，但落地执行并不容易。很多时候，由于脱节，高层管理者与CEO并未真正连接整个组织。一旦出现脱节，会怎样？您无法最大化未来的增长潜力。您无法从研发与产出中获得应有的回报。所有创新付诸东流、日渐乏力，因为无法落地。因此您需要一套系统、一套流程、一个平台和案例研究，帮助您以最佳实践水准落地执行。

And today I can tell you, ninety percent of companies that have great strategies — both market and non-market — don't deliver the outcome and results. And obviously, when that happens, shareholders are not very happy with the results of those organizations. OK, so that's why it is very important to have a system like that. That's why we developed this platform. And this platform also looks at three key components. One is, of course, all the transformation targets — the areas you are going to improve, change and implement, all growth opportunities that you have in your system. So you look at insights, you build methodologies around that, of course it's delivered on a technology platform, and the way it is done is through growth coaching. This is one thing which is becoming equally important today — clients need growth coaching. Just like we have growth coaches, we have coaches in every part of the sporting industry, right? You all just witnessed the World Football Championship — every team had a coach. And it is so sad that in the business world, we don't have that many coaches. CEOs don't have coaches. And this is very important for us to look at in the future. So one of the things we have done is made sure that we offer this growth coaching as a part of this platform — idea being, so you can maximize your impact within your organization through the growth coaching. And today we'll also share with you some of the growth coaching skills that you need in order to make this happen.

今天我可以告诉各位：90%拥有优秀战略——无论市场策略还是非市场策略——的企业，都未能取得应有的成果。而显然，股东们对此不会满意。而显然，股东们对此不会满意。这个平台涵盖三大核心组件。其一是所有转型目标——您要改进、变革和落地的领域，以及系统中的全部增长机遇。您需要洞察，围绕洞察构建方法论，通过技术平台交付，并通过增长教练来实施。这一点如今变得同等重要——客户需要增长教练。正如体育界每个领域都有教练——大家刚看完世界杯，每支球队都有教练。遗憾的是，商界却没有多少教练，CEO们没有教练。这是我们未来必须重视的问题。因此我们把增长教练纳入平台，帮助您最大化在组织内的影响力。今天我们也会分享实现这一目标所需的增长教练技能。

The second is the MEGA NEGA platform. As I mentioned earlier today to you, that there is so much change that is happening — information, data, data analytics, are changing very rapidly. And for Frost & Sullivan, this is a very unique area, because we have had a history of 65 years. I can tell you very proudly that today, globally, there is no other company in the world that has the level of intelligence, industry insights, industry research, curated data that is AI-ready, compared to any other company in the world. We have the broadest coverage — we cover 4,500 industry sectors, subsectors and sub-subsectors. There is no company in the world.  And that is why, as David rightly said, of the one million companies that get started in the US each year, only one or two make it to sixty-five years. And I'm very proud to say, because of all your support, we are one of those organizations. So it's very important to get this, and this platform allows you to do that — to make you a lot more dynamic. And by doing so, you can avoid costly mistakes, you can be prepared for what might change, and it prepares you to ensure that when you do expand your business, when you do global, you are obviously very well prepared, and you're prepared for all potential eventualities in the process. So that's the power of having this decision intelligence system that's live, that's dynamic, that's ongoing throughout the process and the relationship that you have with us.

第二个是MEGA NEGA平台。正如我之前所说，信息、数据、数据分析正在飞速变化。而这是沙利文独一无二的领域，因为我们拥有65年的积淀。我可以自豪地说，当今世界上没有第二家公司，拥有我们这样AI就绪的智能、行业洞察、行业研究和精选数据。我们覆盖4500个行业、子行业和细分赛道，全球无出其右。正如富大为先生所言，美国每年新成立的一百万家公司中，只有一两家能走过65年。我非常自豪，因为有各位的支持，我们正是其中之一。这个平台能让您变得更加敏捷。借此，您可以避免代价高昂的错误，为可能发生的变化做好准备，确保您在扩张业务、走向全球时准备万全，从容应对一切可能。这就是实时、动态、贯穿全程的决策智能系统的力量。

The last platform, which I mentioned, which is where I found most of the hands went up, is the growth, is a GEO, which is the Generative Engine Optimization Platform. And why is that important? Because for years, we were all familiar with the term "Search Engine Optimization". For you to be known, for you to even exist, you had to be on search engine platforms — whether it was Baidu, whether it was Google, whether it was Microsoft Bing, doesn't matter — you had to be on that platform. And so search engine optimization was extremely important. But now, as you've seen yourself, how often do you actually go and do a search on traditional platforms? Most people don't do it anymore. Most of us ask questions to the LLM models that are available — whether it is Kimi, whether it is DeepSeek, whether it is OpenAI ChatGPT, doesn't matter — Gemini from Google. We all look for answers. That's how our mind is trained. So that means our companies, our organizations, our products, our features have to be connected with those platforms. So if you're not on that platform, you're not searched, you don't exist to the outside world. And obviously, having this now platform which measures your brand equity is very, very important. And this platform what we put together does it. And of course, consequently, all the things that you can do once you know where you stand vis-a-vis what the competitors are. In fact, at Frost & Sullivan, we did the same exercise. While we were expecting that our brand equity was between ninety and hundred, but what the data showed on these GEO platforms was a much lower number. 

最后一个平台——也是刚才举手最多的——是GEO，即生成式引擎优化平台。为什么它重要？多年来，我们都熟悉"搜索引擎优化"（SEO）。想要被认知、甚至想要存在，您必须出现在搜索引擎平台上——无论是百度、谷歌还是微软必应。因此搜索引擎优化曾经至关重要。但现在，您自己也感受到了——您还会经常上传统搜索平台吗？大多数人已经不了。我们大多数人直接问大模型——无论是Kimi、DeepSeek、OpenAI的ChatGPT，还是谷歌的Gemini。我们都在那里寻找答案，我们的思维习惯已经如此。这意味着我们的企业、组织、产品和特性必须与这些平台连接。如果不在这些平台上，您就搜索不到，对外界而言您就不存在。因此，拥有一个衡量品牌资产的平台至关重要。我们打造的这个平台正是为此而生。当然，一旦清楚自己相对竞争对手的位置，接下来能做的一切便豁然开朗。事实上，沙利文自己也做了同样的测试。我们原以为自己的品牌资产在90到100分之间，但GEO平台的数据显示要低得多。

And so right now, David, myself and many leaders in the company are working to drive this and improve this position in the marketplace. So that's what these platforms do. So what I would really, really like you all to think about — and the words of wisdom I want to share with all of you — is: are you ready to accelerate your strategy, planning and implementation? If you want to maximize, you have to be ready. So let's make sure that each one of you does a growth assessment with us, and then does a Transformation Engine platform and use it to drive growth. We at Frost & Sullivan are using it ourselves — we are a poster child to what we develop. And I can tell you today, if you are interested, I can show you the amount of progress we have made in the company with growth on everything we do, between thirty to sixty to eighty percent. OK, next one is: if you're ready for dynamic decision-making, then that's the platform you want to be working with, which is the MEGA NEGA platform. And last but not the least, if you want to improve your brand positioning, brand equity, and you want to increase demand — that means you want to grow and grow and grow and build a global presence — then you want to be part of this platform. With that, I'd like to thank you once again. I want you again to have a wonderful day today. We're all present here both today and tomorrow. If anybody wishes to have direct connection, please reach out to us. We'll be happy to engage. With that, xiexie.

因此现在，富大为、我本人和公司众多领导者都在努力提升我们在市场中的地位。这就是这些平台的价值。我真心希望各位思考一个问题——也是我想分享的一句箴言：您准备好加速战略、规划与执行了吗？想要最大化增长，就必须做好准备。请在座各位与我们做一次增长评估，然后使用转型引擎平台驱动增长。沙利文自己也在使用——我们是自己产品的最佳代言人。如果各位感兴趣，我可以向大家展示公司内部各项业务30%到60%乃至80%的增长。第二，如果您准备好迎接动态决策，MEGA NEGA平台就是您的选择。最后同样重要的是，如果您想提升品牌定位与品牌资产、扩大需求——也就是不断增长、建立全球影响力——那么请加入这个平台。在此，再次感谢各位。祝愿大家今天收获满满。今明两天我们全程在场，任何朋友想直接交流，欢迎随时联系我们。我们非常乐意与大家深入沟通。谢谢。