AI数字人是指以人工智能技术为核心，围绕虚拟人物形象生成、驱动、交互与运营形成的产业形态。随着语音合成、自然语言处理、多模态大模型、实时渲染、动作捕捉与知识调用等技术持续成熟，AI数字人正从以形象展示、内容生产为主的数字化工具，演进为具备语义理解、实时互动、情绪感知、多模态协同与任务执行能力的智能化业务入口。其应用已加速拓展至电商直播、品牌营销、知识科普、本地生活服务、客户服务、教育培训及政务服务等场景。同时，AI数字人也帮助企业降低运营成本、拓宽用户触达范围，并提升业务转化效率。基于对中国AI数字人产业的系统研究，弗若斯特沙利文正式发布《中国AI数字人产业发展报告，2025年》，围绕产业发展、场景应用与未来趋势展开分析。
AI digital humans refer to an AI-enabled industry built around the creation, driving, interaction, and operation of virtual human characters. As speech synthesis, natural language processing, multimodal foundation models, real-time rendering, motion capture, and knowledge retrieval technologies continue to mature, AI digital humans are evolving from tools primarily used for avatar presentation and content production into intelligent business interfaces with semantic understanding, real-time interaction, emotional perception, multimodal coordination, and task execution capabilities. Their applications are expanding across e-commerce livestreaming, brand marketing, knowledge communication, local lifestyle services, customer service, education and training, and government services. By improving content production efficiency and reducing operating costs, AI digital humans help enterprises broaden user reach and enhance business conversion. Based on systematic research into China’s AI digital human industry, Frost & Sullivan has officially released the China AI Digital Human Industry Development Report, 2025, providing analysis of industry development, application scenarios, and future trends.
如果您对AI数字人市场有进一步的研究需求，请联系我们：
沙利文 袁先生
E-mail: oliver.yuan@frostchina.com
