沙利文发布《Emerging Markets Hygiene Product White Paper》

This white paper provides a comprehensive analysis of the hygiene product industry in emerging markets, offering strategic insights for industry players. Emerging markets are characterized by young populations, rapid economic growth, and vast consumer potential. The hygiene product industry in these regions features unique traits such as dispersed sales networks, reliance on offline purchases, and multi-layered distribution channels. The value chain includes upstream raw material suppliers, midstream manufacturers, and downstream distributors, with growth driven by demand-side factors (e.g., high birth rates, rising incomes), supply-side innovations (e.g., product globalization), and supportive policies. However, there are also barriers to entry, including requirements in production localization, quality control, and brand building.

The baby diapers and baby pants industry in emerging markets not only enhances infant comfort but also creates business opportunities and drives economic growth. Markets in Africa and Central Asia are experiencing rapid expansion due to population growth and economic development. Future trends indicate a shift toward brand and quality consciousness, with product innovation and supply chain stability becoming critical. The market is highly concentrated, dominated by brands like Softcare, Procter & Gamble, and Kimberly-Clark.

Similarly, the feminine hygiene products industry holds significant value, promoting women's health, gender equality, and business growth. The sanitary pads market is expanding, particularly in Africa, with future trends pointing toward product diversification, personalization, and technological innovation. Local production and supply chain optimization will be key focus areas. The market is also concentrated, with Softcare leading in several African regions.

The paper identifies industry pain points, such as price sensitivity and insufficient market education, and proposes upgrading strategies. Key success factors include supply chain integration and brand-building capabilities. It also highlights emerging opportunities and challenges, recommending actions like promoting industry standards, focusing on consumer needs, cost control, and strengthening government-business collaboration.