Last week, Bursa Malaysia and Hong Leong Investment Bank Berhad co-hosted the 20th Bursa–HLIB Stratum Focus Series, bringing together industry leaders to discuss how tourism continues to support Malaysia’s economic growth.
Frost & Sullivan was proud to contribute to the session, with Yi Han Chia, Associate Director, sharing how digital transformation, real-time data, and AI are reshaping the tourism industry as Malaysia prepares for Visit Malaysia Year 2026.
Yi also highlighted how data-driven technologies are enhancing personalized travel experiences, improving operational efficiency, managing visitor flows, and strengthening destination competitiveness.
Yi Han Chia, Associate Director at Frost & Sullivan Asia-Pacific
As Malaysia gears up for Visit Malaysia 2026, digitalisation is reshaping the tourism sector. Yi Han Chia, Associate Director at Frost & Sullivan Asia-Pacific, highlights how real-time data, AI, and integrated platforms enable efficient, personalised, and sustainable travel experiences.
From contactless tickets and QR codes to AI-driven itineraries and AR/VR cultural experiences, technology is enhancing visitor management and boosting economic returns. With 28.2 million foreign visitors recorded Jan–Aug 2025, Malaysia is already surpassing pre-pandemic levels.
As noted by Utusan Malaysia, open data and tech adoption are no longer optional, they are essential to ensure Malaysia’s tourism sector remains resilient, sustainable, and future-ready.
