近年来，随着居民收入水平提升，消费者对方便面品质的追求也在不断提升，消费者需求由“吃饱”向“吃好”转变，方便面高端化持续进行。在此转变下，方便面企业通过工艺革新推动方便面高端化与品质化。与此同时，老母鸡汤方便面在行业高端化与品质化变革下逐渐成长为中国方便面行业的重要品类，凭借独特风味与品质升级，成为推动行业结构优化与消费升级的重要力量。而老母鸡汤方便面的消费者需求不再停留于简单的汤香与饱腹，而是围绕鸡汤风味、汤面协同、健康营养与差异化特色展开，推动行业加速向高品质、精细化与技术驱动方向升级。其中，康师傅老母鸡汤方便面运用国家发明专利，为“中国老母鸡汤方便面专利锁鲜技术开创者”。未来，中国老母鸡汤方便面行业将在锁鲜技术推动高汤品质化升级、健康与营养导向加速产品结构优化和场景多元化与便捷消费深化融合等多方面迎来多维增长空间。弗若斯特沙利文（Frost & Sullivan，简称“沙利文”）发布的《中国老母鸡汤方便面行业发展现状及展望》白皮书详细分析了中国老母鸡汤方便面行业的现状及未来的发展趋势。
In recent years, as household income levels have risen, consumers’ pursuit of higher-quality instant noodles has continued to intensify. Demand has shifted from simply “filling up” to “eating well,” driving the ongoing premiumization of the instant noodle industry. In response to this transformation, instant noodle enterprises have advanced product upgrading and premiumization through technological innovation and process improvements. Within this industry-wide shift, mature chicken soup instant noodles have gradually grown into a major category in China’s instant noodle sector. With their distinctive flavor and enhanced quality, they have become a key force in optimizing industry structure and advancing consumption upgrades. Consumer expectations for mature chicken soup instant noodles have evolved beyond basic soup aroma and satiety, now focusing on chicken soup flavor, noodle-soup synergy, health and nutrition, and differentiated characteristics. This evolution is accelerating the industry’s transition toward higher quality, refinement, and technology-driven development. Among the industry, Master Kong (Kangshifu) has applied a national invention patent to its mature chicken soup instant noodles, positioning itself as the pioneer of patented freshness-locking technology in China’s mature chicken soup instant noodle industry. Looking ahead, the industry is expected to embrace multidimensional growth opportunities. These include broth quality enhancement driven by freshness-locking technologies, product structure optimization guided by health and nutrition, and deeper integration of diversified consumption scenarios with convenience. 《Current Development Status and Prospects of China’s Mature Chicken Soup Instant Noodle Industry》 published by Frost & Sullivan analyzes the current and future trends of China’s mature chicken soup instant noodle industry.
