三维数字动画作为数字内容产业的重要组成部分，在政策支持、AIGC等技术革新以及Z世代消费升级的推动下，实现持续快速增长。
中国三维数字动画网络动漫领域（青少年及成人向）制作市场规模呈现稳定增长态势。市场竞争格局呈现头部集中态势，行业内依托全产业链运营能力、持续的技术研发投入、高品质内容产出、规模化虚拟资产积累以及独特的艺术风格等，构建起行业的核心竞争壁垒。以腾讯视频为代表的头部播放平台，为国创三维番剧提供了稳定的内容出口与用户基础，平台与头部制作公司之间的深度协同，成为推动行业发展的关键动力。
未来，行业将向题材多元化、IP全域运营、虚拟技术深度应用、文化出海与跨界融合等方向持续演进，进一步释放产业价值与商业潜力。
Three-dimensional digital animation, as a vital segment of the digital content industry, has achieved sustained and rapid growth, driven by policy support, technological advancements such as AIGC, and consumption upgrades among the Z generation.
The production market for 3D digital animation in China’s online anime sector—particularly targeting youth and adult audiences—has demonstrated steady expansion. The competitive landscape is characterized by a high degree of concentration, with leading enterprises establishing core barriers through integrated industrial chain operations, sustained R&D investment, high-quality content output, scalable virtual asset libraries, and distinctive artistic expression. The core streaming platforms, represented by Tencent Video, provide a stable distribution channel and user base for domestic 3D animated series. The deep collaboration between these platforms and top-tier production studios serves as a key driving force for industry growth.
Looking ahead, the market is set to evolve toward greater thematic diversity, full-lifecycle IP operation, deeper integration of virtual production technologies, cultural exports, and cross-industry convergence—further unleashing industrial value and commercial potential.
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沙利文：臧先生
E-mail: jacky.zang@frostchina.com
