本报告围绕汽车座椅安全系统及安全带提醒装置（SBR）行业展开系统性分析。汽车座椅安全系统作为整车被动安全的重要组成部分，涵盖约束保护、结构吸能及主动监测三大子系统，并通过多模块协同实现对乘员在事故前、事故中及事故后的全流程保护。行业已由机械结构主导阶段，逐步演进至机电一体化阶段，并进一步迈向智能化系统发展路径；在智能座舱普及及法规持续升级的推动下，正加速向“结构+感知+控制”的系统级解决方案转型。
从市场层面看，安全带提醒装置作为核心功能模块，在新能源汽车渗透率提升、法规强化及消费者安全意识增强等多重因素驱动下，市场规模持续扩大，预计未来全球和中国市场均将保持较高的增速。未来，行业将呈现全排配置普及、与乘员监测系统深度融合及软件化升级的发展趋势，同时在技术、资源、资金及品牌等方面形成较高进入壁垒，推动市场向头部企业进一步集中。
This report provides a systematic analysis of the automotive seat safety system and seat belt reminder (SBR) industry. As a critical component of vehicle passive safety, automotive seat safety systems encompass three major subsystems, including restraint protection, structural energy absorption, and active monitoring, and achieve full-process protection of occupants before, during, and after accidents through multi-module coordination. The industry has evolved from a mechanically dominated stage to a mechatronic integration stage, and is further advancing toward intelligent systems. Driven by the proliferation of intelligent cockpits and the continuous upgrading of regulations, it is accelerating its transition toward system-level solutions integrating “structure + sensing + control.”
From a market perspective, as a core functional module, seat belt reminders have experienced continuous market expansion, driven by increasing penetration of new energy vehicles, tightening regulations, and rising consumer awareness of safety. The global SBR market is expected to grow from approximately RMB 3.51 billion in 2024 to RMB 5.40 billion in 2029, while the Chinese market is also expected to maintain relatively high growth. Looking ahead, the industry is expected to exhibit trends such as full-row configuration penetration, deeper integration with occupant monitoring systems, and software-driven upgrades. Meanwhile, high entry barriers in terms of technology, resources, capital, and brand will continue to form, driving further market concentration toward leading players.
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沙利文 杨女士
E-mail: shelly.yang@frostchina.com
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