随着消费信心的提振与可支配收入的稳步增长，消费者生活品质提升与消费升级趋势明显。同时，消费者对于护肤品的认知度不断提升，产品的安全性、功效性及科技含量的重要程度进一步增加。多样化的驱动因素促使市场向提质增量的方向持续发展。
得益于消费者对于天然、健康的护肤成分的追求，国内护肤品市场对于“天然来源”、“草本护肤”等概念的文化认同显著提升，植物护肤市场加速发展。当前国内加速推进植物类化妆品原料的开发与备案，为植物护肤提供了有力支撑。通过结合现代生物科技，植物护肤品则将在温和成分、稳定递送、功效强化等方面显现出更广阔的发展空间。
玫瑰护肤品目前已经成为植物护肤市场中重要的组成部分。当前用于化妆品的玫瑰品种丰富，主要活性成分多样，形成了丰富的产品矩阵，覆盖多种使用场景。通过对当前玫瑰护肤品市场主要参与者展开分析，市场业态的丰富度与品牌间的差异化发展特点也得以呈现。
Against the backdrop of rising consumer confidence and steady growth in disposable income, the trends of consumers pursuing better living standards and consumption upgrading have become increasingly pronounced. Meanwhile, consumers’ awareness of skincare products has been continuously enhanced, with the significance of product safety, efficacy and technological content further elevated. A combination of diverse driving forces has propelled the market to achieve sustained development toward quality improvement and volume expansion.
Driven by consumers’ growing preference for natural and healthy skincare ingredients, the domestic skincare market has seen a marked rise in cultural recognition of concepts such as “naturally-sourced” and “herbal skincare”, fueling the accelerated development of the plant-based skincare sector. Currently, China is stepping up efforts in the development and registration of plant-derived cosmetic raw materials, which provides robust support for the advancement of plant-based skincare. By integrating modern biotechnology, plant-based skincare products will unlock broader development prospects in terms of mild ingredient formulation, stable active ingredient delivery and efficacy enhancement.
Rose-based skincare products have now emerged as a vital segment of the plant-based skincare market. At present, a wide variety of rose species are used in cosmetics, coupled with diverse major active ingredients, forming a comprehensive product matrix that caters to multiple application scenarios. An analysis of key players in the current rose-based skincare market reveals the richness of market formats as well as the characteristics of differentiated development among brands.
