传媒中心

MEDIA CENTER
媒体合作, 请联系
PR@frostchina.com
Rachel.zhang@frostchina.com
沙利文高管:中美服贸梯度分化:高端技术受限,AI应用与供应链服务延续活跃
媒体报道
2026/10/22

沙利文高管:中美服贸梯度分化:高端技术受限,AI应用与供应链服务延续活跃

沙利文高管:中美服贸梯度分化:高端技术受限,AI应用与供应链服务延续活跃
沙利文洞见 “高端技术受限,数字服务温和,消费与供应链服务活跃。”当前,中美服务贸易正呈现出这样的“梯度温差”。服务贸易已成为全球贸易增长的重要引擎:2025年中国服务进出口总额达1.18万亿美元,同比增长7.4%,服务进口规模居全球第二;同年美国服务贸易顺差升至创纪录的3,395亿美元,其中对华服务贸易顺差约344亿美元,日均接近1亿美元。但与此同时,半导体设计工具、先进制程设备、AI基础模型等高端环节受出口管制、数据安全与合规要求影响,不确定性上升;跨境电商、医疗健康数字化、制造业供应链配套等服务需求依然稳固。AI和数字技术,正在成为重塑双边服务贸易分工的新变量。 在此背景下,中国经济网记者就 中美服务贸易合作温度、潜力释放瓶颈,以及AI如何改变两国数字服务价值链分工, 采访弗若斯特沙利文(Frost & Sullivan,以下简称“沙利文”)全球高级副总裁、亚太区联合主席、中国董事长王昕博士。 中国经济网 *点击文末 阅读原文 ,查看完整报道 Q: 第二十届沙利文峰会提出“重仓中国、重仓未来”,沙利文做出这一判断的依据是什么? 王昕博士 沙利文全球高级副总裁、亚太区联合主席、中国董事长 沙利文提出“重仓中国、重仓未来”的核心依据在于中国市场的不可替代性与产业生态的系统性升级。其一,中国拥有全球最具纵深的内需市场,中等收入群体规模居全球首位且消费率仍有显著提升空间,城乡消费协同与区域多极化格局为各类服务提供了从普及到升级的全周期验证场景。其二,中国数字基础设施与消费场景全球领先,移动互联网普及程度、电商生态成熟度及人工智能应用普及率构成了服务数字化的天然试验场。其三,中国具备难以复制的工程化与产业化配套能力,覆盖全工业门类的制造体系、柔性供应链响应速度及从研发到量产的转化效率,使创新服务能够快速完成商业化闭环。其四,在人工智能、生物医药、半导体等前沿领域,中国正从应用落地转向源头创新,创新迭代周期持续缩短,为长期资本提供了可预期的技术红利与产业增量。 Q: 您如何看待当前中美服务贸易合作的整体温度? 王昕博士 沙利文全球高级副总裁、亚太区联合主席、中国董事长 当前中美服务贸易合作呈现明显的梯度温差,整体处于“高端技术受限、数字服务温和、产业与消费服务活跃”的结构性状态。在高端技术领域,半导体设计工具、先进制程设备及AI基础模型等受出口管制与地缘政治影响,合作温度相对偏低,不确定性显著上升。在数字与产业服务领域,跨境电商、人工智能应用及医疗健康数字化等保持温和增长,双方依托各自市场纵深与工程化能力维持业务往来。在消费与供应链服务领域,消费品流通、制造业供应链配套及物流基础设施等市场化需求依然稳固。总体而言,中美服务贸易并未陷入全面收缩,但合作重心正从传统的技术单向流动向数字化、场景化的双向能力耦合迁移,互补性依然存在,而竞争性在高端技术环节持续凸显。 Q: 有观点认为,中美服务贸易合作潜力释放明显不够,从您的视角看,制约潜力释放的主要瓶颈是什么? 王昕博士 沙利文全球高级副总裁、亚太区联合主席、中国董事长 制约中美服务贸易潜力释放的瓶颈主要集中在制度、结构与规则三个层面。在制度层面,数据跨境流动监管框架仍在完善过程中,政策可预期性有待提升,合规成本显著抑制了数字服务、人工智能应用及跨境数据密集型产业的深度拓展。在结构层面,双方存在明显的能力梯度差,中国在高端技术服务的供给能力仍待提升,特别是半导体领域的EDA/IP、基础软件生态及先进制程设备与关键材料等环节;同时,前沿技术领域的出口管制与数据安全合规要求,也增加了双方建立技术互信的成本。在规则层面,全球数字贸易与新兴技术治理规则长期由美欧主导,中国在数字贸易、人工智能治理及产业标准领域的国际话语权仍待提升,制度型开放与规则对接的进程相对滞后。此外,服务贸易本身具有无形性、异质性及高合规依赖度等特征,相比货物贸易更难通过单一关税减免实现突破,需要系统性的制度安排与长期信任积累。 Q: AI将如何改变中美服务贸易的合作模式与内容? 王昕博士 沙利文全球高级副总裁、亚太区联合主席、中国董事长 人工智能正在从交付形态、合作标的与分工逻辑三个维度重塑全球服务贸易格局,中美两国在这一进程中呈现出差异化的发展路径。在交付形态上,服务交付正从依赖人力的内容生成与信息响应,转向基于智能体的任务执行与流程自动化,模型能力通过API调用与智能体工作流嵌入企业业务系统,降低了对传统人力规模与地理区位的依赖。在合作标的上,双方合作内容从传统信息技术服务扩展至行业智能化解决方案、企业知识系统构建及智能体工程服务,服务的技术密度与数据依赖度显著上升。在分工逻辑上,美国继续在基础大模型与前沿模型层保持领先,中国则依托海量应用场景、工程化落地能力与数据反馈在应用层和行业落地环节形成比较优势,双方在技术链条上存在潜在的能力互补空间。与此同时,AI安全治理、数据合规与跨境技术合作的政策环境日趋复杂,为双边合作的深度与广度带来了新的不确定性,需要双方在尊重各自监管框架的前提下,探索可持续的合作路径。 Q: 在服务外包领域,中美合作正转向“技术驱动” 。数字化转型将如何重塑两国在数字服务领域的价值链分工? 王昕博士 沙利文全球高级副总裁、亚太区联合主席、中国董事长 数字化转型正推动中美在数字服务领域的价值链分工从线性链条转向网络协同。美国在芯片设计、EDA/IP、基础软件生态及前沿模型层等领域具备深厚积累,短期内其技术架构与生态规则的影响力依然显著。中国则依托超大规模市场、高频场景迭代及柔性供应链能力,在跨境电商运营、直播电商、智能终端交互及C2M反向定制等领域形成了特色化的场景运营与数据驱动能力。在跨境电商、数字消费及供应链服务等环节,双方历史上形成了一定的分工互补,但近年来受全球贸易政策环境变化影响,这一分工格局面临新的不确定性。未来,数字服务领域的竞争焦点将从单纯的成本效率比拼转向生态定义能力之争,对数据入口、跨平台协同规则及场景化服务标准的掌控力,将在很大程度上影响各自在数字服务价值链中的位势。 *本采访已首发于中国经济网,作者为Wang Kai,原标题为:《 Why America and China need each other more in services trade》
沙利文高管:MLCC市场分化:消费级回归理性,AI/车规高端缺货涨价延续
媒体报道
2026/09/23

沙利文高管:MLCC市场分化:消费级回归理性,AI/车规高端缺货涨价延续

沙利文高管:MLCC市场分化:消费级回归理性,AI/车规高端缺货涨价延续
沙利文洞见 “一小时一个价。”近期,MLCC(多层陶瓷电容器)市场流传着这样的说法。部分高容量MLCC现货价格快速上涨,极端情况下,较此前价格最高涨至数倍甚至十倍;与此同时,普通消费级MLCC却开始降价。这种分化,正在成为这一轮MLCC行情最鲜明的特征。MLCC被称为“电子工业大米”,几乎存在于所有电子产品中,包括手机、家电、新能源汽车、AI服务器等。过去一年,MLCC经历多轮涨价。2025年下半年至2026年上半年,部分产品价格持续上调;进入7月,村田、国巨、三星电机等海外厂商再次调价,部分产品涨幅达到30%甚至更高。 在此背景下,《时代周报》记者就MLCC的价格分化采访弗若斯特沙利文(Frost & Sullivan,以下简称“沙利文”)沙利文中国业务主管合伙人兼董事总经理陆景。 《时代周报》   Q:从现在到明年,MLCC 价格怎么看?这轮涨价还能持续多久,核心取决于哪些变量? 陆景 沙利文中国业务主管合伙人兼董事总经理 (1)2026年下半年:涨价逻辑仍然成立,但已经从“全面涨价”转向“高端规格涨价” 2025年下半年至2026年2月: 全球被动元器件(MLCC、电阻、电感、钽电容、磁珠等)进入全品类、多轮次、跨区域涨价周期,价格 涨幅普遍在5%至30% ,高端品类的价格涨幅更高。 2026年4月起: 全球被动元器件 迎来新一轮涨价 ,原厂优先保供AI、车规级大客户,渠道商价格出现“一天一价”。 在渠道补库、客户提前锁货及原厂收紧低价订单等因素推动下,2026年上半年涨价已由部分高规格和车规料号逐步扩散至部分普通消费级产品,形成较广范围的价格上行行情。 Taiyo Yuden于4月率先上调部分消费及车规MLCC价格约6%–13%;6月以后,中国市场部分主流X5R消费级MLCC报价上涨约15%–25%。 2026年7月以来,被动元器件开启第三轮价格上涨: 村田已于2026年7月起对AI及车规产品涨价10%至40%;国巨则于2026年7月1日上调了全系列报价约50%;三星电机7月对客户发出通知,自8月1日起,MLCC产品出货价格将在现行基础上统一上调30%;太阳诱电于7月23日给客户发出MLCC价格调整的通知,自9月1日起对部分产品进行调价。 同时,下半年以来,市场逐渐走出两条行情: 一方面,面向手机、PC、家电等传统终端的普通消费级MLCC,在经历前期快速上涨后,随着渠道库存补充、客户采购节奏恢复正常及供给竞争重新显现,价格将逐步回归理性,将以高位企稳或小幅波动为主;另一方面, 面向AI服务器、车规及工业应用的高容量、小尺寸、低电压、高温特性及高可靠性MLCC,缺货和涨价状态仍有望延续。 订单与交期数据已反映这一分化:截至2026年6月底,Murata、Samsung Electro-Mechanics及Taiyo Yuden的订单出货比分别约为1.30、1.31及1.25,显著高于行业整体约1.04的水平; 部分高端X6S产品交期亦已由约8周拉长至最长约20周。目前,国内部分厂商AI高端规格订单已排至2027年第二季度。 下游采购策略随之改变,以往提前1-2个月下单,现在往往提前3-6个月 锁定产能 。这意味着,普通消费级产品的前期涨价更多反映价格修复与库存补充,而高端MLCC的上涨则由真实供需缺口驱动。AI服务器持续提升功耗密度和电源管理复杂度,对高容值、高叠层数料号的需求快速增长;同时,该类产品受制于材料体系、叠层工艺、良率爬坡和客户认证,短期有效供给难以快速扩张,日韩厂商亦会优先将有限产能配置给服务器、汽车及工业等高附加值客户。 因此,2026年下半年MLCC市场的核心特征将是:消费级普通产品在上半年暴涨后回归理性,而AI服务器及车规高端MLCC在供需紧平衡下延续缺货和涨价。 (2)2027年:更可能是“高位维持+结构性涨价”,而不是持续大幅普涨 2027年上半年,高端MLCC的价格预计仍具较强韧性,部分紧缺料号不排除继续上涨。需求端,AI服务器平台迭代及云服务商持续部署将继续抬升高规格MLCC的单位价值量;例如,GB200单板MLCC用量约为6,500颗,Rubin平台有望进一步提升至约12,000颗,高容值、小尺寸、低电压及高温特性料号仍将持续受益。供给端方面,尽管日韩厂商已启动扩产,但新增产能仍需经历设备安装、良率爬坡及头部服务器、车规客户认证,短期内难以完全转化为有效供给, 因此高端产品的供需紧平衡状态预计仍将延续。 进入2027年下半年以后,市场更可能由缺货驱动的持续涨价逐步转向高位维持下的结构性分化。一方面,若AI服务器实际出货和单机MLCC价值量持续提升,高端高容量MLCC仍将维持较普通消费级产品更强的价格韧性;另一方面,随着日韩龙头前期扩产逐步释放、台湾及中国大陆厂商持续向中高端料号渗透,部分高端规格的供给紧张程度有望边际缓解,价格上涨斜率预计放缓。与此同时,普通消费级MLCC在经历2026年上半年的快速上涨后,若手机、PC等传统终端需求未出现超预期复苏,仍将面临库存消化及产能竞争压力,价格将更多取决于终端需求与渠道库存变化。 整体而言,2027年的基准情形并非全行业继续普涨,而是高端高容量MLCC维持相对高价和较强议价能力,普通消费级MLCC价格趋稳或回归基本面,行业产品结构、客户结构及厂商技术能力的分化进一步扩大。 (3)决定价格持续时间的几个核心变量 AI服务器MLCC单机用量:决定高端需求增长的斜率 AI服务器对MLCC需求的拉动,并不只是服务器出货数量增加,更关键的是单台设备中高规格MLCC的使用数量和价值量同步上升。TrendForce数据显示,NVIDIA GB200单板约使用6,500颗MLCC,下一代Rubin平台约达到12,000颗,增幅约85%;AMD MI450在验证过程中,部分47μF、2.5V、X6S、0402规格MLCC的单板用量由1,440颗提升至10,544颗,增幅达632%。 这一变化反映出,AI服务器升级并非仅增加通用电子元件,而是由于GPU、ASIC、HBM及高速网络模块的功耗密度提升、电流瞬态变化加大,电源分配网络需要配置更多高容值、低ESR、低电压及高温特性MLCC,以实现更稳定的去耦、滤波及瞬态响应。由于新增需求集中于少数高规格料号,实际形成的是对特定产品组合的需求陡增,而非对所有MLCC的平均拉动。只要新一代AI平台的单板MLCC用量继续提升,即使服务器出货增速有所放缓,高端MLCC的单位价值量也仍可增长,并持续挤占原厂高端产能;反之,若平台设计趋于成熟、单机用量增长放缓或服务器部署节奏低于预期,供需紧张程度将较快缓解。 日韩厂商高端产能释放速度及国产替代进程:决定供给缺口能否被填补 高端MLCC的供给约束并不等同于行业总产能不足,而在于能够稳定量产高容值、小尺寸、高叠层数及高可靠性产品的有效产能有限。当前,Murata(日本村田)、Samsung Electro-Mechanics(韩国三星电机)及Taiyo Yuden(日本太阳诱电)等日韩厂商仍是高端MLCC的主要供应商,其新增产能需经历设备安装、工艺爬坡、良率提升及客户认证,短期内难以快速转化为可用于AI服务器和车规客户的有效供给。 与此同时,国产替代将成为影响本轮涨价持续时间的重要变量。中国大陆厂商在普通消费级及部分中端MLCC领域已具备较强供给能力,能够较快缓解通用规格的紧张程度,因此普通消费级产品在前期涨价后更容易回归理性;但在高容值、小尺寸、超薄层叠、高温特性及高可靠性料号方面,国产厂商与日韩龙头之间仍存在产品性能、良率稳定性及头部客户认证周期等差距。尤其是AI服务器和车规客户通常不会因短期缺货而轻易更换供应商,国产厂商即使具备产品能力,也仍需完成较长的验证和导入过程。 因此,国产替代短期内更可能加剧普通及中端MLCC的价格竞争,而非立即消除高端MLCC的供需缺口;但若国内厂商在高规格料号的良率、可靠性和客户认证方面取得突破,则将显著加快高端供给释放,并成为2027年以后高端MLCC价格涨幅收窄的关键因素。 AI服务器平台迭代速度 AI服务器需求并非均匀增长,而是高度依赖GPU、ASIC及服务器架构的代际切换。每一次平台迭代,如从GB200向Rubin演进,均可能因算力密度提升、供电架构复杂化及板级集成度提高,带来MLCC单机用量和高规格料号占比的台阶式增长。除NVIDIA外,AMD及Google、AWS、Meta等云服务商的自研ASIC亦将形成新的需求来源;若多个平台在相近时期集中放量,原厂将面临更明显的高端产能配置压力。 因此,平台迭代速度决定的不只是MLCC需求规模,更决定需求增长是否集中爆发。若Rubin及后续平台如期放量,且CSP自研ASIC持续扩大部署,高端MLCC需求将持续超出原有供给规划,支持缺货和涨价延续;反之,若新平台导入延迟、AI资本开支收缩,或芯片、HBM、CPU、电源模块等其他关键环节成为服务器交付瓶颈,则MLCC需求兑现将后移,价格上行周期也将缩短。 消费电子和汽车电子需求 手机、PC、平板及家电仍是MLCC最大的应用基础,消费电子需求决定行业整体稼动率和普通规格的价格底部。2026年上半年,普通消费级MLCC在原厂调价、渠道补库及市场情绪带动下经历快速上涨;但进入下半年后,若手机、PC等终端需求仍偏弱,渠道完成补库后,普通规格将重新面临库存消化和产能竞争,价格趋于理性。反之,若消费电子需求在2027年出现明显复苏,将直接吸收通用产能、改善原厂稼动率,并减少原厂向低端客户让价的动力,从而对整个MLCC市场形成更强的价格支撑。 汽车电子则与消费电子的作用不同:其需求增速未必是短期价格快速上涨的直接催化剂,但车规MLCC认证周期长、生命周期长、供应链稳定性要求高,能够持续占用中高端产能并抬升行业价格中枢。若新能源汽车、高级辅助驾驶及智能座舱持续提升单车电子化程度,车规高可靠性MLCC需求将与AI服务器需求共同争夺日韩厂商的高端产能,进一步强化高端产品的供给约束。   Q:AI 服务器正在增加 MLCC 用量,对整体需求的拉动有多大?高端 MLCC 产能向 AI 服务器倾斜后,会对消费电子、汽车电子等传统市场造成多大挤压? 陆景 沙利文中国业务主管合伙人兼董事总经理 (1)AI服务器目前尚不是MLCC最大的下游市场,但已经成为最重要的结构性增量之一,且对高端MLCC需求的拉动显著高于传统服务器 AI服务器对MLCC需求的拉动主要来自单机用量提升和产品规格升级两个方面。相较传统通用服务器,AI服务器配置更多GPU、ASIC及高功率电源管理模块,整机功耗及瞬态电流显著增加,相应提升了去耦、滤波、稳压及储能环节的MLCC配置需求。 AI服务器MLCC用量约为传统通用服务器的8–13倍 (例如,据三星电机官方数据显示,通用服务器单机约用2200颗MLCC,AI服务器单机用量约2.8万颗)。随着GPU及ASIC持续向更高算力、更高功耗演进,MLCC需求也呈现由数量增加向高容量、小型化、高可靠性同步升级的趋势。 头部厂商持续扩大面向AI服务器的高容MLCC产品布局: 2026年9月,全球龙头村田宣布停产部分消费级及车用常规型号,将产能优先向AI高端高附加值产品倾斜,此外公司宣布已规划800亿日元追加投资,用于MLCC扩产 ,重点投向AI服务器领域,目标在2027财年将相关产能较当前提升约两成,第一期新产能预计在2027年四季度投产。同时, 三星电机在9月则签下万亿韩元级AI服务器MLCC长期供应合同。 从需求增速看,AI服务器已经成为MLCC增长较快的下游应用之一。 根据公开资料,2026年AI服务器MLCC需求约726亿颗、同比增长87%,2027年将达到约1,367亿颗,同比增长88%。 AI服务器虽然目前在MLCC总体出货颗数上尚未取代手机、PC、汽车等传统大市场,但已经成为高端MLCC需求和新增产能配置的重要增长方向。 (2)对消费电子和汽车电子的影响程度并不完全相同 消费电子:挤压相对明显 手机、PC等传统消费电子目前并未出现与AI服务器相当的需求增长,因此近期消费级MLCC供给趋紧更多来自供给端的产能重新配置,而非终端需求大幅扩张。由于部分中高容消费级X5R产品与高端产品在生产设备及制造资源方面存在一定竞争,当日、韩厂商提高AI相关产品的产能配置比例后,消费级MLCC的有效供给弹性相应下降,并推动部分订单向中国台湾及中国大陆厂商外溢。 价格变化也进一步说明产能配置调整已经由高端产品向消费端传导。TrendForce于2026年8月预计,三星电机第四季度面向OEM和ODM客户的消费级X5R产品平均提价约25%–30%,而AI服务器使用的高端X6S产品预计提价约10%–20%;其中,对消费规格提高报价的一个重要目的,是控制相关订单需求并释放产能用于高端产品线扩张。由此来看,对消费电子市场的影响主要体现为部分中高容产品的供给收缩、库存下降及价格上涨,而非所有消费级MLCC普遍短缺。 汽车电子:短期影响相对有限,但高端车规MLCC同样面临产能及供应资源竞争 车规MLCC本身具有较高的技术及认证门槛,需要在高温、低温、高湿、振动等复杂环境下长期稳定运行,并需通过AEC-Q200及客户验证。三星电机披露,车规MLCC的开发周期约为普通产品的3倍,售价亦达到普通产品的3倍以上。因此,已经通过客户认证并形成稳定供应关系的车规产品,其产能配置相对刚性,不会像普通消费级产品一样因AI需求增加而快速、大规模转移。 但AI服务器和汽车电子均属于高端MLCC的重要增长市场,在部分高容、高可靠产品以及先进设备、材料和制造资源方面仍存在一定竞争。TrendForce数据显示,在市场对2026年下半年供应趋紧的预期下,部分汽车ODM已将原计划于7月进行的MLCC采购提前至5月,反映出汽车产业链亦开始提高备货水平以应对潜在的供应压力。与此同时,新能源汽车、ADAS及汽车电子化程度持续提高,本身也在增加对高性能MLCC的需求。因此,汽车市场受到AI服务器的直接产能挤压相对弱于消费电子,但AI服务器与汽车电子需求同步增长,将共同提高高端MLCC产能利用率,并强化高规格产品的供需紧张程度。   Q:风华高科、三环集团等国产厂商目前在高端 MLCC、服务器用 MLCC 上的竞争力处于什么水平?如果参照长鑫存储的国产替代路径,MLCC 行业是否具备类似的产业条件?真正的差距又在哪里? 陆景 沙利文中国业务主管合伙人兼董事总经理 (1)国产厂商已经从“低端替代”进入“中高端突破”,但与日、韩龙头仍存在明显差距 AI算力基础设施加速建设,正同步提升MLCC的用量及性能要求。AI服务器需搭载多块高功耗GPU,单模块使用数百颗MLCC,其中英伟达8-GPU Hopper HGX服务器的MLCC用量约为传统服务器的7–8倍,GB200 NVL72机架方案的用量增幅可达百倍以上。同时,系统功耗和集成度持续提高,对MLCC的容量密度、耐高温及高可靠性提出了更高要求,推动产品加快向高容、小型化和高可靠方向升级,也为具备相关技术和量产基础的国产厂商由通用产品替代逐步向中高端市场突破创造了新的机遇。 三环集团: 三环的优势更多来自长期积累的材料技术、陶瓷成型与烧结工艺,以及规模化制造能力。公司MLCC已实现 01005至2220 (英制)封装全规格量产,产品覆盖 微小型、高容、高可靠、高压及高频系列 。2023年,三环堆叠突破 1,000层 大关,进入全球第一梯队; 2025年进一步实现介质层由约5μm降至1μm(1微米,相当于头发丝直径的四十分之一)以下并成功量产 ,反映其薄层化和高叠层制造能力正在持续提升。针对光通信、服务器等高频场景, 公司高频低阻MLCC产品性能指标达到行业先进水平,深度切入AI服务器与高速光模块供应链。 公司2025年年报明确披露,其已经推出多尺寸高容MLCC,以及针对48V电源系统的多规格高容MLCC,数据中心产品供应能力持续提升;车规MLCC已经覆盖0201至2220、0.1pF至47μF,并逐步进入新能源汽车电源、电驱等应用,通过多家标杆客户认证。 产能方面,三环在 南充、德阳 建立的两大基地持续加码高容MLCC产能, 泰国 生产基地有序推进。今年7月成功登陆港交所后,三环的募集资金将投向海外产能扩建、自动化升级与材料创新,进一步夯实全球供应能力。 同时,与MLCC形成协同效应的是 光通信元件业务 。随着800G、1.6T光模块放量,陶瓷插芯、套筒等核心部件需求同步增长。三环集团是 全球领先的陶瓷插芯、套筒供应商(2025年市占率约70%) ,技术与规模优势显著,直接受益于AI算力建设带来的光互联需求爆发。 此外, 作为国内少数打通从上游陶瓷粉体到下游元器件的全链条的厂商 ,公司掌握陶瓷成型、烧结核心技术, 摆脱了进口材料的制约。 风华高科: 风华的优势在于产业积累、规模化生产和完整产品体系,正在向高端MLCC升级。 2026年上半年,公司高端MLCC(包括高容、车规、中高压产品)收入占MLCC收入约40%,且公司表示相关AI服务器产品正在陆续通过客户认证。 在产品和工艺层面,风华已掌握100nm以下钛酸钡粉体均质分散、超薄膜片流延及1,000层以上精密叠层等技术,极限高容MLCC烧结工艺体系,并已推出0805尺寸、100μF、2.5V、X6S产品,表明其高端化已从技术储备逐步进入产品落地和商业化阶段。 因此,风华已经不是单纯的中低端国产替代企业,但目前AI服务器高端MLCC的客户认证和规模放量仍处于持续推进阶段。 (2)MLCC具备一定类似“长鑫存储”的国产替代条件,但产业逻辑并不完全相同 有利条件 中国拥有全球最大的下游需求市场 中国是全球重要的消费电子、新能源汽车、通信设备及服务器制造基地,拥有大量整机厂商、汽车企业、服务器ODM、电源厂商及电子制造服务商,为国产MLCC提供了较丰富的产品验证和客户导入场景。随着供应链安全的重要性提升,下游客户也在主动引入国产供应商,为国产MLCC从消费级产品向车规、服务器等中高端应用渗透创造了条件。 上游产业链正在逐步完善 MLCC的制造涉及介质粉体、内电极浆料、离型膜、流延、印刷、叠层、烧结及封端等多个环节,过去高端材料和设备主要依赖日、韩企业。目前,国内产业链已开始形成协同突破:国瓷材料的MLCC介质粉体客户已覆盖三星电机、国巨及风华高科,并正在扩充车规级和AI服务器MLCC粉体产能;博迁新材也已形成纳米级、亚微米级镍粉供应能力,其2025年年报显示,AI服务器及汽车电子正推动MLCC内电极材料向更小粒径、更高球形度和更高分散性升级。 这与长鑫通过国产设备、材料及下游客户协同,逐步完成产品迭代和规模量产具有一定相似性。长鑫已从DDR4、LPDDR4X逐步拓展至DDR5和LPDDR5/5X,并持续推进国产供应链开发与验证,说明“本土需求-客户验证-规模量产-产业链协同”的追赶路径具备可行性。 国产厂商已经具备规模化制造基础 三环、风华及微容等国产厂商并非从零起步,已经在通用型MLCC及部分高容、车规产品上形成量产能力。相关企业已具备从材料及工艺优化、产品开发到客户验证的完整迭代基础,为进一步突破AI服务器高端规格提供了条件。 MLCC的国产替代逻辑与DRAM并不完全相同 DRAM产品的技术路线和接口标准相对集中,龙头企业可以通过工艺平台升级、产能扩张和标准产品放量,较快将技术进步转化为市场份额。MLCC则具有料号数量多、规格组合复杂及应用场景分散等特点,不同客户对尺寸、容量、额定电压、温度特性、直流偏压和可靠性的要求不同。因此,MLCC更可能沿着"单一料号突破-客户认证-小批量供货-扩大相邻规格”的路径逐步替代,整体进程会比标准化程度较高的存储芯片更分散。 (3)核心差距 最大差距不是“有没有设备”,而是材料+工艺+良率的综合能力 MLCC的核心难点在于 超薄介质层、多层叠层、高精度印刷、烧结控制以及长期可靠性。 尤其当MLCC向小尺寸、高容值发展时,介质层越来越薄,叠层数量越来越多,对材料纯度、粒径控制、浆料、印刷精度、烧结工艺和良率要求同步提高。 因此,中低端MLCC产线无法仅通过增加设备直接升级为AI服务器高端产线。国产厂商目前已在介质层薄化和高叠层方面取得突破,但进一步发展到高良率、低失效率和跨批次稳定量产,仍需要持续的工艺积累。 高端客户认证是第二个明显壁垒 AI服务器、汽车电子使用的MLCC通常需要在高温、高负载及频繁电流波动环境下长期运行,对实际工作电压下的有效容量、温度稳定性、失效率及批次一致性要求较高。产品开发完成后, 还需经过元器件选型、板级测试、系统验证及长期可靠性测试,并逐步进入服务器ODM、电源厂商或终端客户的采购体系。 因此,国产厂商已经推出高容、车规及服务器产品,并不意味着已经进入核心供应链并形成规模收入。产品开发、通过认证、小批量供货和大规模放量之间仍存在明显的时间差。 最顶级产品与国际龙头仍存在技术代际差距 日、韩龙头已经能够量产0402(小尺寸,使用亚微米介质层<1 μm)、47μF(超高容)、X6S(耐高温)等产品,并长期覆盖全球头部服务器、汽车及消费电子客户。相比之下,国产厂商目前更多处于部分高端规格突破、客户认证及供货规模扩大的阶段,在小尺寸与超高容量结合、长期可靠性数据积累、量产良率及全球客户覆盖方面仍有提升空间。据 2026 年《Financial Times》对村田的采访,村田方面认为其在高端 MLCC 领域保持技术领先,估算与中国同业竞争者存在约 10 年的技术差距,并希望能够维持至少 3‑4 年的技术领先优势。 *本采访已刊登于《时代周报》,作者为朱成呈,原标题为:MLCC“一小时一个价”:高端产品产能遭争抢,国产厂商冲击“长鑫时刻”?
沙利文高管:算力租赁市场进入门槛与商业模式辨析
媒体报道
2026/09/07

沙利文高管:算力租赁市场进入门槛与商业模式辨析

沙利文高管:算力租赁市场进入门槛与商业模式辨析
沙利文洞见 从行业角度看,算力租赁核心门槛是资源获取、集群运营、客户服务与资金管理的综合能力。企业无需自建基础设施,通过长期租赁或托管第三方资源同样可行,关键在于是否对资源形成实质性控制,并自主负责调度、运维及SLA交付,对服务质量承担主要责任。行业区分服务商与中介,主要依据资源控制权与交付责任:服务商实质控制资源并承担运营风险,收入来自算力及增值服务,壁垒在于规模与技术;中介撮合供需赚取佣金,风险低但利润薄,壁垒依赖渠道效率。两者本质区别在于是否承担资产风险并输出技术附加值。 《时代周报》记者就算力租赁市场进入门槛与商业模式辨析采访弗若斯特沙利文(Frost & Sullivan,以下简称“沙利文”)中国高级合伙人兼董事总经理贾庞。   Q: 从行业角度看,算力租赁业务的核心门槛是什么?一家企业进入算力租赁市场,需要具备哪些关键能力? 贾庞 沙利文中国高级合伙人兼董事总经理 算力租赁的核心门槛是能否形成稳定、可控、可持续交付的算力供给能力,主要包括四方面: 一是算力资源获取与控制能力 ,能够稳定获取GPU服务器、机柜、网络及电力等关键资源; 二是算力资源运营与交付能力 ,具备资源池化、集群管理、调度编排、监控计量及故障处置等能力,保障服务可用性及SLA; 三是客户获取与服务能力 ,能够持续获取客户需求并提升算力资源利用率; 四是资金及资产管理能力 ,有效管理资源采购、设备折旧、资源闲置及技术迭代等风险。因此,行业竞争壁垒主要体现为“资源获取与控制+运营交付+客户服务+资金及资产管理”的综合能力。   Q: 算力租赁企业是否必须拥有自建算力基础设施?如果主要依赖第三方采购或租赁GPU资源,再向下游提供服务,这种模式是否具备长期商业价值?规模门槛怎么衡量? 贾庞 沙利文中国高级合伙人兼董事总经理 不必须。行业内既有自购并自建算力基础设施的重资产模式,也有通过长期租赁、托管、合作采购等方式获取算力资源的模式。采用第三方资源并不影响企业开展算力租赁业务,关键在于能否对相关资源形成稳定、持续的控制,并自主负责资源配置、调度、定价、计费、运维及客户服务,对最终交付质量和SLA承担责任。若仅进行短期资源撮合或转售,其业务稳定性和客户粘性通常相对有限。 目前行业内不存在统一的GPU数量或收入规模门槛。判断企业是否形成规模化运营,更适合综合考察稳定可支配的GPU或等效算力规模、资源利用率、客户及合同稳定性、算力服务收入和续约情况等指标,而非仅以自有GPU数量衡量。   Q: 行业如何界定“算力租赁服务商”与“算力中介/资源整合商”?两者在商业模式、盈利空间和竞争壁垒上有哪些本质区别? 贾庞 沙利文中国高级合伙人兼董事总经理 行业内并无统一的法定分类,实际主要可从资源控制权和最终交付责任进行区分。算力租赁服务商通常对相关算力资源具有较稳定的控制权,并自主负责资源配置、调度、计量计费、运维及客户服务,对服务可用性和SLA承担主要责任;算力中介或资源整合商则更多承担供需撮合、资源匹配和交易协调职能,通常不持续控制底层算力资源,对最终交付承担的责任相对有限。 商业模式方面 ,算力租赁服务商主要收取算力租赁及相关运维、部署等服务费用,同时承担资源锁定、设备折旧或租赁、资源闲置及价格波动等风险;中介或资源整合商主要通过佣金、服务费或交易价差实现收入,资产投入和资源风险相对较低。前者收入规模和单客户价值通常更高,但盈利水平更依赖资源利用率、采购成本及定价能力。 竞争壁垒方面 ,算力租赁服务商更依赖稳定的资源获取与控制、集群运营与调度、SLA交付、客户基础及资金和资产管理能力;中介或资源整合商则更依赖供应商和客户渠道、供需信息覆盖及撮合效率。两类模式的核心区别在于企业是否对算力资源形成实质性控制,并对客户承担主要运营及交付责任。   *本采访已刊登于《时代周报》,作者为朱成呈,原标题为:独家|高乐股份67亿元算力大单迷雾:哈尔滨子公司注册地址为虚拟,算力业务团队超一半入职不足3个月?
沙利文:绿色算力开启“双向奔赴”新范式
媒体报道
2026/08/28

沙利文:绿色算力开启“双向奔赴”新范式

沙利文:绿色算力开启“双向奔赴”新范式
沙利文洞见 近日,国务院印发《"十五五"碳达峰行动方案》,明确提出完善算力设施节能降碳标准,推动未达标算力设施开展节能降碳改造,有序淘汰落后低效技术和设备,提升算力设施能效水平。2026年政府工作报告显示,国家枢纽节点新建数据中心绿电占比要超过80%,并鼓励实现100%绿色电力消费。 目前行业内相对成熟、已具备规模化推广条件的节能降碳路径主要有哪些?比如液冷、余热回收、CPO(共封装光学)等技术,目前分别处于什么应用阶段?目前 PUE 、CUE、单位算力碳排放("算力碳效")等多套评价指标并存,您认为未来是否需要建立一套全国统一、可比性更强的算力绿色评价体系?现阶段推行统一标准的难点在哪?未来三到五年,您认为绿色算力行业最大的变化会体现在哪些方面?AI技术本身的发展,是否会反过来改变数据中心的节能方式?比如通过AI优化制冷调度、预测负载从而降低闲置能耗,这类"用AI节能AI"的路径目前进展如何? 弗若斯特沙利文(Frost & Sullivan,以下简称“沙利文”)中国合伙人周明子接受《时代周报》采访,共同探讨绿色算力开启“双向奔赴”新范式。 《证券日报》   Q: 目前行业内相对成熟、已具备规模化推广条件的节能降碳路径主要有哪些?比如 液冷 、余热回收、CPO(共封装光学)等技术,目前分别处于什么应用阶段?   周明子 沙利文中国合伙人 从行业的商业化角度看,当前算力节能降碳领域进入规模化拐点的是冷板式液冷,其市占率超过80%,目前不仅浪潮、华为等头部品牌的服务器已原生支持,而且新建智算中心基本默认配置,PUE可稳定压在1.15至1.25之间,是当下唯一能够"交付即用"的技术路径。浸没式液冷虽然性能更优,但面临初始投资高、运维体系需重建的实际课题需要进一步解决,目前仍依赖零碳园区和金融、运营商的标杆项目拉动,行业预测距规模化尚差约3至5年左右。余热回收技术本身成熟,但商业闭环严重受限于地理条件:北方有市政热网接口, 宁夏中卫 等项目已将余热打包进绿电直供方案;南方则只能对接温室、泳池等零散场景,回收周期过长,尚未形成独立可复制的商业模式。此外, CPO 的分化最为显著:交换侧将在2026年下半年开始起量,英伟达Quantum 3400 CPO交换机已定档量产,传输损耗降低60%;但芯片间的scale-up光互连要等到2028年Feynman架构量产才能规模铺开,届时市场有望迎来新一轮的应用爆发;   Q: 目前PUE、CUE、单位算力碳排放("算力碳效")等多套评价指标并存,您认为未来是否需要建立一套全国统一、可比性更强的算力绿色评价体系?现阶段推行统一标准的难点在哪?   周明子 沙利文中国合伙人 从行业发展角度看,建立一个全国统一的算力绿色评价体系是必要的,但在当前阶段做到"完全可比"并不现实。单一PUE指标的局限性已经非常明显:它完全不反映能源结构——PUE 1.1的全煤电数据中心与PUE 1.3的全绿电数据中心,碳排放差距可能达到数倍;它也不衡量算力产出效率——一台PUE 1.15但GPU利用率只有30%的集群,本质上是一种"虚假高效";此外,建设期、设备制造、退役处置等范围三排放完全不在PUE的覆盖范围之内。政策层面已在推动转变:2026年政府工作报告首次将"算电协同"纳入新基建工程,国家数据局、国家能源局配套明确"枢纽新建算力设施绿电占比≥80%、西部PUE≤1.20/东部≤1.25"的双约束;信通院同时在推进面向AI业务产出的两类新指标——算力能效与Token能效,这两个新指标标志着行业的评价焦点从"机房效率"转向"业务产出效率"。另一方面看,推行统一标准,还面临三个实质性障碍:一是绿电溯源口径尚未统一,绿证、绿电交易、 绿电直供 、自发自用光伏四种路径的认定标准存在分歧;二是范围三碳排放的核算方法缺乏行业共识;三是区域资源禀赋差异过大,宁夏等西部枢纽靠风光+绿电直供易达标,长三角硬做到80%需跨省绿证+储能配套,强行用同一套分数去比较,东西部产业市场都会存在一定的顾虑。所以未来,更可能的演进路径是,由国家制定综合框架,由行业协会出台分级领跑值,类似LEED认证的金银分级逻辑,以达到更好的落地效果。   Q: 未来三到五年,您认为绿色算力行业最大的变化会体现在哪些方面?   周明子 沙利文中国合伙人 未来三到五年,沙利文认为绿色算力行业的变化将集中在四条相互嵌套的主线上。第一条是"绿电80%"从政策倡导变为刚性约束,这将从根本上重构数据中心的投资逻辑。目前八大算力枢纽中,只有宁夏、甘肃、内蒙古拥有成熟的绿电直供通道,其余节点的绿电占比大多低于30%,而2026年政府工作报告已明确将这一比例写入约束条件。这意味着2026年到2028年是抢占绿电直供通道、签署长期购电协议、锁定源网荷储资源的窗口期,错过这个窗口的项目将难以通过能评审批。第二条是产业布局将从"东数西算"进一步细化为"绿电腹地训练与存储、沿海推理、枢纽中转"的新版图,万卡以上的训练集群将基本锁定西部。第三条是液冷加零碳园区从示范性质转为准入标准,"十五五"方案明确要求建设100个国家级零碳园区,算力设施的绿色低碳转型已被单独列条,未来新建大型集群基本上将是液冷、绿电直供、余热利用三件套的标配组合。第四条是算电协同将催生出新的交易品种,数据中心作为可调节负荷参与电网调峰、绿电现货套利、非实时任务跨区域迁移,这些行为将使"算力碳效"和"绿电溯源"成为可交易的资产,经CCER核证后的项目回报率将高于纯硬件投资。沙利文认为,未来三到五年真正拉开企业差距的可能不是硬件参数,而是绿电采购协议的签约能力、碳资产的运营能力以及算力资产的调度能力——硬件大家都能买到,绿电通道、碳核证和可信的计算服务资产才是稀缺资源。易助能源在苏州某产业园的分布式算力中心,系统协同调度光伏、储能、负荷和算力任务。绿电充裕或电价低时增加非实时任务;用电高峰时降低或迁移可延迟负载,使算力中心从刚性负荷变为柔性负荷,参与削峰填谷和绿电消纳。系统根据任务、电价和能源供给,动态调整任务运行,保障稳定并降低成本。这表明其竞争力从硬件规模转向绿电获取、能源协同和算力调度能力。   Q: AI技术本身的发展,是否会反过来改变数据中心的节能方式?比如通过AI优化制冷调度、预测负载从而降低闲置能耗,这类"用AI节能AI"的路径目前进展如何?   周明子 沙利文中国合伙人 沙利文认为用AI技术优化数据中心自身能耗这条路径,实际进展比多数市场认知要快,但需要明确一条关键边界:AI调优是存量改造中性价比最高的杠杆,但它无法挽救PUE在1.3以上的老旧风冷机房——那些机房需要先更换液冷硬件,AI只能在此基础上做锦上添花。技术演进已经走过了三个阶段:第一阶段是基于负载预测的预调节,避免临时性峰值冲击;第二阶段是全局寻优,通过对冷机、水泵、冷却塔、CDU的联合调优,在已有节能架构基础上再挤出10%到30%的能效空间;第三阶段则是算电协同,将制冷策略与绿电出力时序、算力迁移联动起来,绿电充裕时提前预冷并多运行批处理任务,绿电紧张时主动降低非实时负载。沙利文认为未来真正具有溢价能力的产品形态,很可能是"AI调优加绿电时序匹配加跨区域负载迁移"的整套打包方案,单纯售卖AI节能软件。无锡某高端装备制造企业将其园区将能源和算力管理委托易助能源进行智能化运营管理。易助能源通过AI联动服务器、制冷、光伏和储能系统,预测算力负载、设备温度及绿电出力,动态调整制冷策略、服务器运行状态和任务时序,实现算力、制冷与电力的一体化优化。在绿电充裕时,系统可提前预冷并增加批处理和推理任务;在园区负荷高峰时,则通过服务器降频、任务错峰和储能调节降低峰值能耗。该场景将传统的单一制冷节能,进一步升级为对算力、冷量和电力资源的全局优化,体现了“用AI节能AI”从技术验证向实际运营场景加速落地。   *本采访已刊登于《证券日报》,作者为王镜茹,原标题为:绿色算力开启“双向奔赴”新范式
国际金融报报道:对话沙利文全球董事局主席David Frigstad:AI重塑竞争逻辑,中国企业的下一个制胜点在何处?
媒体报道
2026/08/21

国际金融报报道:对话沙利文全球董事局主席David Frigstad:AI重塑竞争逻辑,中国企业的下一个制胜点在何处?

国际金融报报道:对话沙利文全球董事局主席David Frigstad:AI重塑竞争逻辑,中国企业的下一个制胜点在何处?
“AI正在重塑几乎所有与人有关的价值和活动,很难预测它最终会把我们的生产与生活带向何方。”8月5日,全球性企业增长咨询公司弗若斯特沙利文(Frost & Sullivan,下称“沙利文”)全球董事局主席兼首席执行官‌富大为(David Frigstad)在接受《国际金融报》记者采访时判断,AI正将企业带入一个竞争强度更高的时代。 "AI is reshaping almost all human-related values and activities, and it is hard to predict where it will ultimately take our production and daily lives." On August 5, David Frigstad, Global Chairman and CEO of the global growth consulting firm Frost & Sullivan, noted in an interview with a reporter from International Finance News that AI is bringing enterprises into an era of unprecedentedly intense competition.   在 富大为 看来,AI正以指数级速度加快企业决策、组织协同和市场竞争的节奏。“工业革命大约在150年里带来了百倍的变化;而现在,也许10年里就会发生百倍的变化。”他指出,CEO和企业都必须为这种前所未有的变化速度做好准备。作为沙利文的“掌舵者”,富大为长期深耕企业增长、创新与领导力,并将自己定位为“增长教练”( Growth Coach )。他认为,AI时代最稀缺的,并不是一次漂亮的技术展示,而是企业持续学习、快速选择,并推动团队真正行动起来的能力。值得一提的是,这是富大为时隔近十年再次来到中国。采访中,他回顾了自己所见证的中国创新产业跨越式发展,并对中国在人工智能等高科技领域形成的发展生态给予高度评价。“中国的创新能力让我无比兴奋,在世界任何地方,我都很少见到这样的景象”。 In Mr. Frigstad's view, AI is accelerating the pace of corporate decision-making, organizational collaboration and market competition at an exponential rate. "The Industrial Revolution brought about a hundredfold change over roughly 150 years; now, a hundredfold change might happen in just 10 years." He pointed out that CEOs and enterprises must prepare for this unprecedented speed of change. As the "helmsman" of Frost & Sullivan, Mr. Frigstad has long been deeply engaged in corporate growth, innovation and leadership, positioning himself as a "Growth Coach." He believes that what is most scarce in the AI era is not a beautiful technological demonstration, but a company's ability to continuously learn, make rapid choices and drive its team to take real action. It is worth mentioning that this is Mr. Frigstad's first visit to China in nearly a decade. During the interview, he reflected on the leapfrog development of China's innovative industries that he has witnessed and spoke highly of the development ecosystem China has formed in high-tech fields such as artificial intelligence. "China's innovation capabilities make me incredibly excited; I have rarely seen such a scene anywhere else in the world."   “我还是大学生时,曾在香港和台湾待过,后来第一次有机会来到北京,见到了我们的中国合作伙伴。那是很久以前了。”从学生时代第一次到访,到第一次走进中国市场,再到时隔十年来到上海,富大为的感慨并不只来自中国经济的活力或AI产业的热度,更来自一种在他看来颇为罕见的变化能力——“中国对改善与人的生活有关的问题所作出的国家层面的投入和承诺,令人震撼,也令人兴奋”。在他眼中,中国的发展并非停留在宏大的数字与叙事之中,而是在较短时间内不断转化为看得见的现实。看到中国经济的活力,他直言只能惊叹:“你们能够亲身经历这一切,这也是为什么我觉得,我们能生活在这个时代,是很幸运的。” "When I was still a college student, I spent time in Hong Kong and Taiwan. Later, I had my first opportunity to visit Beijing and meet our Chinese partners. That was a long time ago." From his first visit as a student, to his first entry into the Chinese market and now returning to Shanghai after ten years, Mr. Frigstad's reflections stem not only from the vitality of the Chinese economy or the boom of the AI industry, but also from a capacity for change that he considers quite rare—"China's national-level investment and commitment to improving issues related to people's lives is both astounding and exciting." In his eyes, China's development does not merely exist in grand numbers and narratives, but is continuously translated into visible reality within a relatively short period of time. Seeing the vitality of the Chinese economy, he frankly expressed his amazement: "You are able to experience all of this firsthand, which is exactly why I feel we are very fortunate to live in this era."     AI时代,企业靠什么建立竞争力?   “增长教练”,是富大为对自己的定义。 "Growth Coach" is how Mr. Frigstad defines himself.   这个称谓,源自他大学时期的体操运动员经历。“任何一位优秀的运动员都离不开教练,团队竞技更是如此。”在富大为看来,无论个人项目还是团队项目,通往胜利的过程都离不开训练、复盘与调整,更离不开教练持续的观察和引导。 This title originates from his experience as a gymnast during his college years. "No outstanding athlete can succeed without a coach, and this is especially true in team sports." In Mr. Frigstad's view, whether in individual or team events, the path to victory requires constant training, review and adjustment—and above all, the continuous observation and guidance of a coach.   但从赛场走进商业世界后,他看到了一种耐人寻味的反差:面对员工、客户与业务关系交织的复杂企业,许多CEO反而处在“无教练”状态——身边少有人能够持续提出问题,帮助他们复盘、判断,并作出更好的选择。 However, upon transitioning from the sports arena to the business world, he noticed an intriguing contrast: despite managing complex organizations with intricate webs of employees, clients and business operations, many CEOs find themselves in a "coach-less" state. They have few people around them who can consistently ask the right questions, help them review past actions, exercise judgment and make better choices.   基于此,富大为并不将沙利文简单定义为一家“带着一份方案走进企业,告诉管理层该怎么做”的传统咨询公司。他更愿意把自己定位为一名“增长教练”,从“我们怎样让你的团队变得更好?”这样的问题开始工作。 Because of this, Mr. Frigstad does not simply define Frost & Sullivan as a traditional consulting firm that "walks into an enterprise with a ready-made proposal and tells management what to do." Instead, he prefers to position himself as a "Growth Coach," initiating engagements with questions like, "How can we make your team better?"   在他看来,提供咨询的重点绝不在于替CEO作决定,也不在于提供一份可以照单执行的外部答案,而是帮助企业形成持续学习、快速判断和共同执行的能力,直至有一天“不再需要外部帮助”。 In his view, the true value of consulting lies not in making decisions for the CEO, nor in handing over an external playbook to be blindly followed. Rather, it is about empowering the enterprise to build its own capabilities for continuous learning, rapid judgment and collaborative execution—until the day comes when "external help is no longer needed."   这套关于组织能力的理解,也构成了富大为看待“AI时代企业如何构建竞争力”的起点。 This deep understanding of organizational capabilities also serves as the starting point for how Mr. Frigstad views the question of "how enterprises build competitiveness in the AI era."   “AI正在把企业带入一个竞争强度(Competitive Intensity)更高的时代。”富大为指出,随着信息愈发透明、技术扩散持续提速,世界各地的公司可能在同一时间开发、运用相似的AI能力。过去,一项核心技术或许能够被一家公司长期掌握,并转化为稳固的竞争壁垒;而今天,技术领先的“保鲜期”正在不断缩短。 "AI is bringing enterprises into an era of higher Competitive Intensity," Mr. Frigstad remarked. As information becomes increasingly transparent and the diffusion of technology continues to accelerate, companies around the world may develop and deploy similar AI capabilities at the exact same time. In the past, a single core technology might have been exclusively held by one company for a long period, translating into a solid competitive moat. Today, however, the "shelf life" of technological leadership is continuously shrinking.   富大为的判断是,企业之间的较量,正从“是否拥有一项新技术”,转向“能否驾驭技术带来的新变化”——能否更快作出决策,能否推动组织协同,能否将技术能力转化为更贴近客户的产品与体验。 Mr. Frigstad's assessment is that the competition between enterprises is shifting from "whether you possess a new technology" to "whether you can harness the new changes brought by technology"—whether you can make decisions faster, drive organizational collaboration and translate technological capabilities into products and experiences that resonate more closely with customers.   这种竞争逻辑的变革也对CEO提出了更高的要求。富大为将当下CEO应具备的能力概括为“高度连接的CEO”( Connected CEO):过去,董事会按季度开会,企业一年制定一次经营计划;如今,这样的节奏已很难追上瞬息万变的竞争。CEO需要更及时地感知项目、员工与客户的变化,并带领团队快速沟通、作出判断、付诸行动。 This shift in competitive logic also places higher demands on CEOs. Mr. Frigstad encapsulates the capabilities required of today's CEOs as the "Connected CEO." In the past, boards met quarterly and companies formulated their business plans once a year. Today, such a pace can hardly keep up with the rapidly evolving competitive landscape. A CEO needs to sense changes in projects, employees and customers more promptly, while leading their team to communicate rapidly, exercise judgment and take action.   不过,随着AI加速融入日常生活、走向产业一线,不同类型企业面对的考题并不相同。 However, as AI accelerates its integration into daily life and advances to the frontlines of industry, different types of enterprises are facing entirely different tests.   对于在AI浪潮中谋求转型的传统企业而言,问题早已不只是“上不上AI”,而是CEO是否真正参与其中,团队是否愿意全员投入。富大为认为,企业不能只把AI视为某个部门的任务,或是交由市场部采购的一项工具;更重要的是,借由AI全面审视内部协作方式与客户体验:哪些生产环节可以被重构,信息如何在组织中更快流动,企业与员工、客户之间的连接又该如何被重新定义。 For traditional enterprises seeking transformation amidst the AI wave, the question is no longer simply "whether to adopt AI," but whether the CEO is genuinely involved and whether the entire team is willing to fully commit. Mr. Frigstad believes that companies cannot merely view AI as a task for a specific department or a tool procured by the marketing team. More importantly, they must leverage AI to comprehensively re-examine their internal collaboration methods and customer experiences: which production processes can be reconstructed, how information can flow faster within the organization and how the connections between the enterprise, its employees and its customers should be redefined.   富大为谈到,亚马逊集团创始人杰夫·贝索斯最令他受启发的,是将“实验思维”( Mindset of Experimentation)融入企业日常运营。“优秀的领导者、优秀的部门和优秀的人,整天都在做实验”。 Mr. Frigstad mentioned that what inspired him most about Amazon founder Jeff Bezos is the integration of a "Mindset of Experimentation" into the company's daily operations. "Great leaders, great departments and great people are conducting experiments all day long," he noted.   在他看来,许多尝试未必能够获得预期结果,但失败既无法被彻底避免,“也不宜被简单定义为失败,而是一次尚未成功的实验”。基于此,富大为进一步强调:“每一位员工都要用AI做实验,看看会产生什么结果。”处于转型中的企业,不能因为害怕犯错便与AI保持距离;一味等待确定答案,风险反而可能更大。 In his view, many attempts may not yield the expected results, but failure can neither be completely avoided "nor should it be simply defined as a failure, but rather as an experiment that has not yet succeeded." Building on this, Mr. Frigstad further emphasized: "Every employee should experiment with AI to see what results it produces." Enterprises undergoing transformation cannot keep their distance from AI out of a fear of making mistakes; blindly waiting for a definitive answer may actually pose a much greater risk.   而走在新一轮产业变革前沿的新兴公司,富大为的判断则更为直接:技术演示再炫目,也不等于真实的商业价值。 For emerging companies at the forefront of this new wave of industrial transformation, Mr. Frigstad's assessment is even more direct: no matter how dazzling a technology demonstration may be, it does not equate to real commercial value.   他以机器人为例:会后空翻、会跳芭蕾的机器人或许足够吸睛,但市场未必需要一台“会表演的机器人”;如果它能够进入医院、参与患者照护、解决真实需求,才可能成为真正值得关注的机会。 He cited robotics as an example: a robot that can perform backflips or dance ballet might be highly eye-catching, but the market does not necessarily need a "performing robot." However, if it can be deployed in hospitals, assist in patient care and solve real-world needs, then it becomes an opportunity truly worth paying attention to.   “归根结底,一切都取决于应用中的人类体验。”在富大为看来,AI和机器人公司必须近乎“疯狂”地聚焦应用本身,回答产品究竟服务谁、解决什么问题,以及能否在真实场景中形成可持续的商业化能力。“技术能力只是起点,真正决定一家公司能否穿过概念与风口、留在市场中的,是其能否将技术落到具体的人、具体的需求与具体的价值上”。 "Ultimately, everything depends on the human experience in its application." In Mr. Frigstad's view, AI and robotics companies must be almost "fanatical" in their focus on the application itself. They must answer exactly who the product serves, what problems it solves and whether it can build sustainable commercial viability in real-world scenarios. "Technological capability is merely the starting point. What truly determines whether a company can navigate past the hype and survive in the market is its ability to ground its technology in specific people, specific needs and specific values."   中国企业,如何构建全球影响力? How can Chinese enterprises build global influence?   当下,AI正加速融入日常生活、走向产业一线。在这场变革中,中国在研发、制造、应用落地与产业协同等环节,正展现出愈发强劲的创新动能。 Today, AI is accelerating its integration into daily life and advancing to the frontlines of industry. In this transformation, China is demonstrating increasingly robust innovation momentum across areas such as research and development, manufacturing, application deployment and industrial synergy.   十多天前刚在上海落幕的2026世界人工智能大会,正是这一趋势的鲜明注脚。彼时的展馆中,最引人注目的已不再是单纯比拼参数的大模型,也不再是仅作炫技表演的机器人,而是从“会聊天”走向“能干事”的智能体(Agent),以及能够进入不同场景、执行实际任务的具身智能。 The 2026 World Artificial Intelligence Conference, which concluded in Shanghai just over ten days ago, serves as a vivid footnote to this trend. In the exhibition halls at that time, the most eye-catching highlights were no longer large models merely competing on parameters, nor were they robots putting on flashy technological displays. Instead, the focus shifted to Agents that have evolved from "being able to chat" to "being able to execute tasks," as well as embodied intelligence capable of entering various scenarios and performing practical tasks.   这股活力,同样被富大为感知到。在他的观察中,中国企业已经走过几个清晰的发展阶段:先是制造能力的建立,继而是供应链与物流体系的完善,随后是创新能力的积累与释放。“我曾经以为,创新可能是中国企业较难解决的问题,但如今也被顺利解决了”。 This vitality was equally sensed by Mr. Frigstad. In his observation, Chinese enterprises have gone through several clear stages of development: first the establishment of manufacturing capabilities, then the refinement of supply chains and logistics systems and subsequently the accumulation and unleashing of innovation capabilities. "I used to think that innovation might be a difficult problem for Chinese enterprises to solve, but today it has been successfully resolved," he noted.   时隔近十年再次来到中国,他看到的并非一个仍在追赶技术浪潮的市场,而是一个创新持续涌现、应用加快落地的产业现场——从技术研发到产品迭代,从商业模式到应用落地,新的尝试不断出现。“中国的创新能力让我无比兴奋,在世界任何地方,我都很少见到这样的景象”。 Visiting China again after nearly a decade, what he saw was not a market still chasing the technological wave, but an industrial landscape where innovation continuously emerges and application deployment accelerates. From technological R&D to product iteration and from business models to application deployment, new attempts are constantly appearing. "China's innovation capabilities make me incredibly excited; I have rarely seen such a scene anywhere else in the world," he said.   从制造业,到供应链与物流,再到如今的创新能力,富大为指出,中国企业的成长路径是一步一步走出来的。下一步,则是品牌的全球化。在他看来,中国企业发展中最难的部分已经完成;随之而来的问题是:怎样成为全球品牌?怎样在全球舞台上扮演更重要的角色?这将是中国经济和中国企业下一轮重要的增长机会。而在AI创新、产品能力与真正的全球影响力之间,企业仍需要补上关键一环:品牌。 From manufacturing to supply chains and logistics and now to innovation capabilities, Mr. Frigstad pointed out that the growth path of Chinese enterprises has been forged step by step. The next step is brand globalization. In his view, the most difficult part of the development of Chinese enterprises has already been completed. The ensuing questions are: How do they become global brands? How do they play a more important role on the global stage? This will be the next major growth opportunity for the Chinese economy and Chinese enterprises. However, between AI innovation, product capabilities and true global influence, enterprises still need to fill in a crucial missing link: the brand. Today, AI is accelerating its integration into daily life and advancing to the frontlines of industry. In this transformation, China is demonstrating increasingly robust innovation momentum across areas such as research and development, manufacturing, application deployment and industrial synergy.   而要跨过这一步,CEO不能只做技术与产品的讲解者,更要成为企业故事的讲述者。 “史蒂夫·乔布斯在讲故事这件事上做得非常好。”以苹果公司为例,富大为进一步解释,乔布斯并不执着于讲述一串“比特、字节和功能参数”,而是讲苹果为什么要做这样的产品,希望为客户带来怎样的体验。 To take this step, a CEO cannot merely be an explainer of technology and products, but must also become a storyteller for the enterprise. "Steve Jobs did a phenomenal job at storytelling." Using Apple as an example, Mr. Frigstad further explained that Jobs did not obsess over reciting a string of "bits, bytes and functional parameters." Instead, he talked about why Apple wanted to create such products and what kind of experience they hoped to bring to customers.   “技术、客户应用与企业使命,都可以成为故事的起点。CEO要做的,是将这些线索串联起来,构建一个能够跨越全球市场与文化边界的品牌。”富大为强调,真正有影响力的品牌,需要让不同市场的客户、员工、投资人、合作伙伴与供应商,理解并相信同一个故事:这家公司为什么存在,希望改变什么,又将为谁创造价值。 "Technology, customer applications and corporate mission can all serve as the starting point of a story. What a CEO needs to do is connect these threads to build a brand capable of crossing global markets and cultural boundaries," Mr. Frigstad emphasized. A truly influential brand needs to make customers, employees, investors, partners and suppliers across different markets understand and believe in the same story: why this company exists, what it hopes to change and for whom it will create value.   除了学会讲故事,富大为还建议中国企业从一开始便以全球市场为坐标。“不要把自己局限为一家中国公司,要把自己定位成一家全球化公司。”在他看来,中国企业出海下一阶段的课题,并不只是将产品销往海外,或在不同市场复制一套增长方法,而是将整个全球经济视为自身所处的舞台,重新理解企业的定位、客户与价值主张。 Beyond learning how to tell a story, Mr. Frigstad also advised Chinese enterprises to use the global market as their coordinate system from the very beginning. "Do not limit yourselves to being a Chinese company; position yourselves as a global company." In his view, the next phase for Chinese enterprises going global is not just about selling products overseas or replicating a growth methodology across different markets. Rather, it is about viewing the entire global economy as their stage and redefining the enterprise's positioning, customers and value propositions.     *文章来源:国际金融报(转载) International Financial News
国际金融报报道:对话沙利文全球总裁Aroop Zutshi:AI时代,企业如何建立可持续的增长能力?
媒体报道
2026/08/19

国际金融报报道:对话沙利文全球总裁Aroop Zutshi:AI时代,企业如何建立可持续的增长能力?

国际金融报报道:对话沙利文全球总裁Aroop Zutshi:AI时代,企业如何建立可持续的增长能力?
“企业在寻找可持续、长期增长路径时,AI正成为一股不可忽视的重要力量。” As companies search for path to sustainable, long-term growth, AI is becoming a vital force that cannot be ignored.   近日全球性企业增长咨询公司弗若斯特沙利文(Frost & Sullivan,下称“沙利文”)全球总裁兼主管合伙人、全球董事局执行董事祖亚儒(Aroop Zutshi)在接受《国际金融报》记者采访时表示,企业真正的增长,并非一时的收入上扬,而在于能否找到可持续、可复制的转型增长(Transformational Growth)路径。而相比前一轮互联网革命,AI将为企业带来更深刻的影响与机会。 Recently, Aroop Zutshi, Global President, Managing Partner, and Executive Director of the Board at the global growth consulting firm Frost & Sullivan (hereinafter referred to as "F&S"), made these remarks in an interview with International Financial News. He stated that true corporate growth is not merely a temporary surge in revenue, but whether a company can find a sustainable and replicable path to transformational growth. Compared to the previous revolution brought by the internet, AI will bring far deeper impacts and opportunities to businesses.   长期深耕“全球化与本土化相结合”的企业发展模式, 祖亚儒 到访过80多个国家,并在约45个国家工作过。而在过去30年间,他每年至少到访中国两次,有时一年多达四次,是中国市场的“常客”。 Having long cultivated an enterprise development model that "combines globalization with localization," Zutshi has visited over 80 countries and worked in approximately 45. Over the past 30 years, he has visited China at least twice a year—and sometimes up to four times—making him a frequent guest in the Chinese market.   长期、持续的观察,让他得以近距离见证中国企业、中国市场与中国经济的巨大演变。“很难说,世界上还有哪个国家能够在相同时间内取得与中国同等、甚至更大的进步。”祖亚儒直言。 Long-term, continuous observation has allowed him to witness up close the massive evolution of Chinese enterprises, the Chinese market, and the Chinese economy. "It's hard to say if there is any other country in the world that could make equivalent, or even greater, progress within the same timeframe," Zutshi stated frankly.   “每次来到中国,我都会看到中国和中国企业进入一个新阶段。”从医疗、科技、 ICT 、通信到航天,在祖亚儒看来,中国企业正凭借技术与产品能力参与解决全球性问题;道路、桥梁与技术等基础设施的持续改善,也共同构成了一个不断向前的中国。 "Every time I come to China, I see China and Chinese companies entering a new stage." From healthcare, technology, and ICT (information and communications technology) to aerospace, Zutshi believes Chinese enterprises are leveraging their technological and product capabilities to help address global issues. The continuous improvement of infrastructure—such as roads, bridges, and technology—collectively forms the China that is constantly moving forward.   尤其在AI领域,他提到,中国早在世界广泛讨论AI之前,便已投入大量资源。如今,中国在多个行业的AI技术上处于领先位置,许多企业和国家也能从中国的技术进展与产业实践中受益、获得启发。 Particularly in the field of AI, he noted that China invested significant resources long before the world began widely discussing artificial intelligence. Today, China holds a leading position in AI technology across multiple industries, and many companies and countries stand to benefit from and be inspired by China's technological advancements and industrial practices.   尤其在AI领域,他提到,中国早在世界广泛讨论AI之前,便已投入大量资源。如今,中国在多个行业的AI技术上处于领先位置,许多企业和国家也能从中国的技术进展与产业实践中受益、获得启发。 Particularly in the field of AI, he noted that China invested significant resources long before the world began widely discussing artificial intelligence. Today, China holds a leading position in AI technology across multiple industries, and many companies and countries stand to benefit from and be inspired by China's technological advancements and industrial practices.   AI赋能企业可持续增长   “转型增长”,是祖亚儒最为关注的议题。 "Transformational Growth" is the topic Zutshi focuses on most.   “许多企业容易将短期市场红利、需求反弹或收入跃升,视作战略成功;但外部环境一旦改变,这种增长也可能迅速消失。”祖亚儒指出,企业真正要追求的,并非一时的营收上涨,而是一种能够持续创造机会、改善利润,并不断为客户创造价值的能力。 "Many companies tend to mistake short-term market dividends, demand rebounds, or revenue jumps for strategic success. But once the external environment changes, this kind of growth can disappear quickly," Zutshi pointed out. He emphasized that what companies should truly pursue is not a temporary rise in revenue, but the capability to continuously create opportunities, improve margins, and deliver ongoing value to customers.   在他看来,这对应着企业增长的两种模式:一种是常规增长,即企业在某一阶段抓住市场需求或周期机会,收入和利润随之上升,但这种增长未必能够持续;另一种则是转型增长,即企业找到长期、可持续、可复制的增长机会,并通过创新与执行,建立更具独特性的市场位置。 In his view, this corresponds to two modes of corporate growth: Conventional Growth: A company capitalizes on market demand or cyclical opportunities at a certain stage, leading to a rise in revenue and profit—though this growth may not necessarily be sustainable. Transformational Growth: A company identifies long-term, sustainable, and replicable growth opportunities and builds a more distinct market position through innovation and execution.   “转型增长不仅要看市场,也要看非市场因素——供应链、政策、技术变化和商业环境等,都可能影响一家企业能否实现长期增长。”祖亚儒强调,企业需要的,不是一份可执行的战略方案,而是一套能够持续发现机会、判断机会并把握机会的能力。 "Transformational growth depends not only on the market, but also on non-market factors—supply chains, policy, technological shifts, and the business environment can all affect whether a company can achieve long-term growth," Zutshi stressed. What companies need is not just an actionable strategic plan, but a set of capabilities to continuously discover, evaluate, and capture opportunities.   但如今,企业在寻找可持续、长期的增长路径时,AI正成为一股不可忽视的重要力量——它一边加速进入日常生活和产业一线,一边快速迭代能力。祖亚儒也坦言,AI正不断重新定义实现转型增长的条件,也向企业提出了新的挑战。 Today, as companies search for sustainable, long-term growth paths, AI is becoming a vital force that cannot be ignored—it is accelerating into daily life and front-line industries while rapidly iterating its own capabilities. Zutshi acknowledged that AI is constantly redefining the conditions for achieving transformational growth and presenting new challenges to businesses.   “市场动态的变化并不新鲜。”祖亚儒指出,企业经营中既有可以掌控的因素,也有难以掌控的变量,前沿技术的出现与落地便是其中之一。以AI为例,人们早已知道它的存在,但直到过去两年,它才真正以今天这样的方式进入大众生活,并在极短时间内产生了深刻而广泛的影响。 "Changing market dynamics are nothing new," Zutshi noted. In business operations, there are controllable factors as well as difficult-to-control variables, and the emergence and implementation of cutting-edge technology is one of them. Taking AI as an example, people have long known about its existence, but only over the past two years has it entered the public sphere in its current form, exerting a profound and widespread impact in a very short period.   “我更愿意把AI看作转型增长的赋能者,而不是转型增长的颠覆者。”在祖亚儒看来,AI当然会改变企业,但企业不应将其视为会摧毁既有业务的外部威胁。真正重要的是,把AI纳入企业的增长体系,让它帮助企业更快作出改变,并创造更多价值。 "I prefer to view AI as an enabler of transformational growth, rather than a disruptor of transformational growth," Zutshi said. While AI will certainly transform companies, businesses should not treat it as an external threat that will destroy existing operations. What truly matters is integrating AI into a company's growth system, allowing it to help the enterprise make changes faster and create more value.   在他看来,企业需要从内部和外部两个维度使用AI。对内,企业首先应重新审视所有工作流:一项业务如何从A点推进到B点,信息如何流动,哪些环节耗时、重复,或容易出错。通过引入AI梳理流程,企业能够提高速度、质量和效率,进而降低成本、改善利润率。 He believes companies need to utilize AI from two dimensions: internally and externally.   Internally: Companies should first re-examine all workflows—how a business process moves from Point A to Point B, how information flows, and which steps are time-consuming, repetitive, or prone to error. By introducing AI to streamline processes, companies can increase speed, quality, and efficiency, thereby lowering costs and improving profit margins. Externally: Beyond internal efficiency, companies must leverage AI to rethink their products and services.   而在内部提效之外,企业还需要借助AI重新思考产品与服务。祖亚儒认为,随着信息愈发透明、技术扩散持续提速,世界各地企业的产品能力将越来越接近。届时,真正拉开企业差距的,是客户体验——从使用、咨询、售后,到问题出现时企业如何回应客户。 Zutshi observed that as information becomes more transparent and technology diffusion accelerates, product capabilities among companies around the world will become increasingly similar. When that happens, what truly sets a company apart is customer experience—ranging from usage, consultation, and after-sales service, to how the company responds when problems arise.   “能否增加新的功能?能否提供新的服务?能否创造新的商业模式?更重要的是,能否让客户获得更便宜、更好、更快的产品和体验?”在祖亚儒看来,企业都应借助AI,一一回答这些问题。 "Can you add new features? Can you provide new services? Can you create new business models? More importantly, can you offer customers cheaper, better, and faster products and experiences?" In Zutshi's view, all companies must leverage AI to answer these questions one by one.   把中国能力变成全球价值 Turning Chinese Capabilities into Global Value   当下,AI正加速进入千行百业。在这场变革中,中国企业正走在前沿:既加快AI在产业场景中的应用与落地,也持续展现出强劲的原创能力。 Currently, AI is accelerating its penetration into various industries. In this wave of transformation, Chinese enterprises are standing at the forefront: they are accelerating the application and implementation of AI in industrial scenarios while continuously demonstrating strong capacity for original innovation.   作为中国市场的“常客”,在祖亚儒看来,中国企业的优势不只在于速度,更在于能够将制造、技术与产品能力结合起来,并在汽车、出行、医疗健康、ICT等领域创造实际价值。越来越多中国制造的产品达到全球标准,也开始进入海外市场,改善当地生活、带动当地生态。 As a "frequent guest" to the Chinese market, Zutshi sees that the advantage of Chinese enterprises lies not just in speed, but in their ability to combine manufacturing, technology, and product capabilities to create tangible value across sectors like automotive, mobility, healthcare, and ICT. An increasing number of products made in China meet global standards and are entering overseas markets, improving local lives and driving local ecosystems.   也正因此,谈及中国企业的全球化,祖亚儒首先给出了一个不同于“竞争叙事”的判断。 Precisely for this reason, when discussing the globalization of Chinese enterprises, Zutshi first offered an assessment that differs from the typical "competition narrative."   “比起全球化竞争,更应该讨论的是全球化合作。中国企业与海外同行并不必然是此消彼长的关系。”在他看来,走向全球不只是将产品卖到更多国家,而是将自身的制造、技术与创新能力带入更多真实场景,更是在全球市场中寻找合作的可能,共同将技术与产业能力转化为对社会的真实价值。 "Rather than global competition, we should be discussing global cooperation. Chinese companies and their overseas peers do not necessarily have a zero-sum relationship." In his view, going global is not just about selling products to more countries; it means bringing one's manufacturing, technological, and innovative capabilities into more real-world scenarios. It is also about seeking potential collaborations in global markets to jointly translate technology and industrial capabilities into real value for society.   “不过,全球化的第一步,并不是急于进入尽可能多的国家。”祖亚儒指出,企业要先判断哪些市场真正值得进入:既要评估市场规模、竞争程度、技术水平、渠道条件与客户需求,也要考量贸易政策、税收安排、投资环境、资金汇回等非市场因素。 "However, the first step of globalization is not rushing into as many countries as possible," Zutshi pointed out. Companies must firstly evaluate which markets are truly worth entering. This requires assessing market size, competitive intensity, technological maturity, channel conditions, and customer demand, as well as weighing non-market factors such as trade policies, tax arrangements, the investment environment, and capital repatriation.   比市场选择更难的,是跨越品牌信任。祖亚儒指出,一个品牌在中国成立,并不意味着它在另一个国家也会被同样理解。 Harder than selecting markets, however, is building cross-border brand trust. Zutshi noted that just because a brand is established in China does not mean it will be understood the same way in another country.   在他看来,企业必须重新理解当地客户的需求、文化与价值判断,必要时甚至需要调整品牌表达与市场定位。“技术可以帮助企业进入全球市场,但信任决定企业能否真正留在全球市场。” In his view, companies must re-understand the needs, culture, and value judgments of local customers, and adjust their brand messaging and market positioning when necessary. "Technology can help a company enter the global market, but trust determines whether it can truly stay there."   “中国企业能够走在前列,关键在于始终专注于为客户创造更大价值,并以优异的性价比提供产品和解决方案。”祖亚儒判断,当这种中国能力真正转化为能够被全球市场理解、接受并共享的价值时,中国企业也将迎来下一轮重要的增长机会。 "The key to Chinese enterprises staying at the forefront is their persistent focus on creating greater value for customers and offering products and solutions with exceptional cost-performance," Zutshi concluded. When these Chinese capabilities are truly transformed into value that can be understood, accepted, and shared by the global market, Chinese companies will welcome their next major growth opportunity.
新华网报道:以中国创新驱动全球正向发展——专访沙利文全球董事局主席兼首席执行官富大为
媒体报道
2026/08/18

新华网报道:以中国创新驱动全球正向发展——专访沙利文全球董事局主席兼首席执行官富大为

新华网报道:以中国创新驱动全球正向发展——专访沙利文全球董事局主席兼首席执行官富大为
新华网上海8月12日电  8月3日至5日,第二十届沙利文全球增长、科创与领导力峰会暨第五届新投资大会在上海举办。本届峰会恰逢沙利文全球成立65周年、沙利文峰会落地中国20周年双庆典节点,以“锚定创新爆发期,共塑转型增长新未来”为核心主题,汇聚300余位海内外嘉宾,落地150余场主题演讲与圆桌对话,全方位呈现全球产业转型增长的中国路径与亚太方案。 From August 3 to 5, the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Event were held in Shanghai. This year's summit coincided with the dual anniversary milestones of Frost & Sullivan's 65th global anniversary and the 20th anniversary of the summit's presence in China. Under the core theme "Anchoring the Innovation Explosion, Shaping New Future of Transformational Growth", the event brought together over 300 domestic and international guests and featured more than 150 keynote speeches and round table dialogues, presenting a comprehensive picture of China's pathways and Asia-Pacific solutions for global industrial transformation and growth.   峰会期间,沙利文全球董事局主席兼首席执行官 富大为 (David Frigstad)在接受新华网专访时表示,自1976年首次到访中国以来,他亲历了中国从制造业起步,到成长为世界级物流强国,再到创新渗透整个经济体的全过程。“中国的转型是人类历史上前所未见的,转型速度更是史无前例。”在他看来,这一切才刚刚开始——随着制造、供应链、物流与创新能力全面就位,中国正迎来前所未有的发展机遇。 During the summit, David Frigstad, Global Chairman and CEO, Frost & Sullivan, gave an exclusive interview to Xinhua Net. He shared that since his first visit to China in 1976, he has witnessed the country's entire journey—from its early manufacturing base, to its rise as a world-class logistics powerhouse, and to the permeation of innovation throughout the entire economy. "China's transformation is unprecedented in human history, and the speed of that transformation is also unprecedented." In his view, this is only the beginning—with manufacturing, supply chains, logistics, and innovation capabilities now fully in place, China is facing unprecedented development opportunities.   谈及中国产业创新对全球的借鉴意义,富大为认为,其底层逻辑归根结底在于价值观:中国家庭世代传承的勤奋、尊师重教、回馈社会等核心价值,构成了产业创新持续迸发的根基,也是其他经济体最值得参考的增长范式。 When asked about the global implications of China's industrial innovation, David Frigstad believes that the underlying logic ultimately comes down to values: the core values passed down through Chinese families—diligence, respect for teachers and education, and giving back to society—form the foundation for sustained industrial innovation, and also represent the growth model most worthy of reference for other economies.   对于中国企业全球化,富大为指出,最紧迫的挑战与最大的机遇同出一源——讲好品牌故事。“中国企业在制造、供应链、文化底蕴上均已达到世界级水平,什么都有了,只差品牌。”他坦言,不少企业习惯于罗列财务数据与产品参数,而真正打动人心的品牌叙事,才是感染用户、赢得投资者、连接全球受众的关键,也是中国企业从“中国参与者”迈向“全球参与者”的必修课。 Regarding the globalization of Chinese enterprises, David Frigstad pointed out that the most pressing challenge and the greatest opportunity stem from the same source—telling a compelling brand story. "Chinese companies are already world-class in manufacturing, supply chains, and cultural heritage—they have everything except a brand." He candidly noted that many companies are accustomed to listing financial data and product specifications, but what truly moves users, wins over investors, and connects with global audiences is authentic brand storytelling—which is also an essential lesson for Chinese enterprises as they transition from "Chinese participants" to "global players."   谈及人工智能浪潮,富大为介绍,沙利文近年提出“ AI+HI ”理念,即推动人工智能与人类智能深度融合。AI将承担大量程式化工作,人的创造力、判断力与情感连接价值将愈发凸显;与此同时,信息爆炸也让独立、公正的第三方研究视角价值倍增,成为产业决策的重要参照。 Speaking of the AI wave, David Frigstad introduced Frost & Sullivan's recent "AI+HI" concept, which advocates the deep integration of artificial intelligence and human intelligence. AI will take on a large share of routine work, while human creativity, judgment, and emotional connection will become increasingly valuable. At the same time, the explosion of information greatly amplifies the value of independent, impartial third-party research perspectives, making them a critical reference for industrial decision-making.   面向未来,富大为表示,沙利文将继续聚焦识别颠覆性增长机遇,帮助全行业为智能革命带来的全领域变革做好准备,并与中国企业在行业转型、客户价值主张与客户体验升级上深度合作,助力中国产业的优质价值更有效地传递给世界。“企业越强大、协作越深入,世界就越趋向共赢。”他相信,以企业间的互信与合作推动产业共赢,全球经济将共同朝着正向方向发展。 Looking ahead, David Frigstad stated that Frost & Sullivan will continue to focus on identifying disruptive growth opportunities, helping all industries prepare for the sweeping changes brought by the intelligent revolution, and working closely with Chinese companies on industry transformation, customer value propositions, and customer experience upgrades—so that the high-quality value of China's industries can be more effectively delivered to the world. "The stronger the companies and the deeper the collaboration, the more the world moves toward win-win outcomes." He believes that by fostering mutual trust and cooperation among enterprises to drive shared prosperity, the global economy will collectively move in a positive direction.   (文字:许超、刘飞翔;视频:张千石、王若涵、郑瀚)   (Text: Xu Chao, Liu Feixiang; Video: Zhang Qianshi, Wang Ruohan, Zheng Han)   *文章来源:新华网(转载) Source credit: Xinhua Net
新华网报道:以生态之力助推中国企业长效增长——专访沙利文全球总裁兼主管合伙人、全球董事局执行董事祖亚儒
媒体报道
2026/08/18

新华网报道:以生态之力助推中国企业长效增长——专访沙利文全球总裁兼主管合伙人、全球董事局执行董事祖亚儒

新华网报道:以生态之力助推中国企业长效增长——专访沙利文全球总裁兼主管合伙人、全球董事局执行董事祖亚儒
新华网上海8月11日电  8月3日至5日,第二十届沙利文全球增长、科创与领导力峰会暨第五届新投资大会在上海举办。本届峰会恰逢沙利文全球成立65周年、沙利文峰会落地中国20周年双庆典节点,以“锚定创新爆发期,共塑转型增长新未来”为核心主题,汇聚300余位海内外嘉宾,落地150余场主题演讲与圆桌对话,全方位呈现全球产业转型增长的中国路径与亚太方案。 From August 3 to 5, the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Event were held in Shanghai. This year's summit coincided with the dual anniversary milestones of Frost & Sullivan's 65th global anniversary and the 20th anniversary of the Summit's presence in China. Under the core theme "Anchoring the Innovation Explosion, Shaping New Future of Transformational Growth," the event brought together over 300 domestic and international guests, and featured more than 150 keynote speeches and round table dialogues, presenting a comprehensive picture of China's pathways and Asia-Pacific solutions for global industrial transformation and growth.   峰会期间,沙利文全球总裁兼主管合伙人、全球董事局执行董事祖亚儒(Aroop Zutshi)在接受新华网专访时表示,中国一直在塑造全球经济、重塑人与企业互动方式中发挥关键作用,中国企业走向全球的浪潮不会放缓、只会加速。“其他一切都会变,但产品必须更便宜、更好、更快——这一点不会变。”他认为,一家企业很难单打独斗实现全部潜力,沙利文正聚合学术界、产业界、金融界、研发实验室等主体构建完善产业生态,通过多种“企业行动方案”协作方式,为政产学研资搭建高效连接桥梁,助力企业以更低成本、更优品质、更快响应同时布局国内国际两个市场,获得可持续的长期增长。 During the summit, Aroop Zutshi, Global President & Managing Partner, Executive Board Member, Frost & Sullivan, gave an exclusive interview to Xinhua Net. He noted that China has been playing a pivotal role in shaping the global economy and reshaping the ways people and businesses interact, and that the wave of Chinese enterprises going global will not slow down—it will only accelerate. "Everything else may change, but products must be cheaper, better, and faster—that will not change." He believes that no single company can realize its full potential alone; Frost & Sullivan is bringing together academia, industry, finance, R&D labs and other stakeholders to build a robust industrial ecosystem. Through various collaborative "corporate action plans," the firm serves as an efficient bridge connecting government, industry, academia, research and capital, helping companies simultaneously address both domestic and international markets with lower costs, superior quality, and faster responsiveness, thereby achieving sustainable long-term growth.   谈及 GIL 最佳实践评选,祖亚儒介绍,评选标准正从“认可企业”升级为考察两大新维度——长期可持续性,以及对云计算、数据中心、芯片等AI基础设施的技术杠杆运用能力,以此帮助中国优质科创企业获得更广泛的全球产业认可,推动企业不断突破创新边界。 Regarding the GIL Best Practices Awards, Aroop Zutshi explained that the selection criteria are evolving from "recognizing companies" to examining two new dimensions—long-term sustainability, and the ability to leverage AI infrastructure such as cloud computing, data centers, and chips. This evolution aims to help China's high-quality tech innovators gain broader global industry recognition and continuously push the boundaries of innovation.   祖亚儒表示,本届峰会沉淀大量行业洞见,扩充沙利文产业知识库并向所有客户开放共享;同时成立多个专项委员会,从商业模式、技术、产业融合、客户分析等视角持续完善知识体系,逐年扩大优质科创企业评选覆盖规模。峰会闭幕后,相关成果将同步至沙利文遍布全球数十个国家的办事机构,把中国科创企业的优秀实践推向全球,同时为中国企业出海拓展海外市场提供支持,进一步助力提升中国经济活力,在全球产业领域创造独特价值。 Aroop Zutshi also stated that this year's summit has generated a wealth of industry insights, which will be incorporated into Frost & Sullivan's industry knowledge base and made openly accessible to all clients. Meanwhile, multiple specialized committees have been established to continuously refine the knowledge framework from perspectives including business models, technology, industrial integration, and customer analytics, and to progressively expand the scope of the annual selection of outstanding tech innovators. Following the summit, the outcomes will be shared with Frost & Sullivan's offices in dozens of countries worldwide, bringing the best practices of Chinese tech enterprises to the global stage while providing support for Chinese companies seeking to expand into overseas markets. These efforts will further bolster the vitality of China's economy and create unique value across global industries.   (文字:许超、刘飞翔;视频:张千石、王若涵、郑瀚) (Text: Xu Chao, Liu Feixiang; Video: Zhang Qianshi, Wang Ruohan, Zheng Han)   *文章来源:新华网(转载) Source credit: Xinhua Net
新华网报道:重仓中国,就是重仓未来——专访沙利文全球高级副总裁、亚太区联合主席、中国董事长王昕
媒体报道
2026/08/18

新华网报道:重仓中国,就是重仓未来——专访沙利文全球高级副总裁、亚太区联合主席、中国董事长王昕

新华网报道:重仓中国,就是重仓未来——专访沙利文全球高级副总裁、亚太区联合主席、中国董事长王昕
新华网上海8月11日电  8月3日至5日,第二十届沙利文全球增长、科创与领导力峰会暨第五届新投资大会在上海举办。本届峰会恰逢沙利文全球成立65周年、沙利文峰会落地中国20周年双庆典节点,以“锚定创新爆发期,共塑转型增长新未来”为核心主题,汇聚300余位海内外重磅嘉宾,落地150余场主题演讲与圆桌对话,全方位呈现全球产业转型增长的中国路径与亚太方案。 From August 3 to 5, the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Event were held in Shanghai. This year's summit coincided with the dual anniversary milestones of Frost & Sullivan's 65th global anniversary and the 20th anniversary of the Summit's presence in China. Under the core theme "Anchoring the Innovation Explosion, Shaping New Future of Transformational Growth," the event brought together over 300 distinguished domestic and international guests and featured more than 150 keynote speeches and round table dialogues, presenting a comprehensive picture of China's pathways and Asia-Pacific solutions for global industrial transformation and growth.   峰会期间,沙利文全球高级副总裁、亚太区联合主席、中国董事长王昕博士在接受新华网专访时表示,本届峰会的核心议题之一,正是呼吁全球将研究与投资的目光更多投向中国市场与中国机遇——重仓中国,就是重仓未来。针对未来产业方向,他提出四大高科技赛道值得关注:空间科技、计算科学、人工智能、生命科学。 During the summit, Dr. Neil Wang, Global Senior VP, Co-Chairman of Asia Pacific, and Chairman of China, Frost & Sullivan, gave an exclusive interview to Xinhua Net. He noted that one of the core topics of this year's summit was to call on the world to direct more research and investment attention to the Chinese market and its opportunities—betting on China means betting on the future. Regarding future industrial directions, he highlighted four high-tech sectors worthy of attention: space technology, computing science, artificial intelligence, and life sciences.   现场,沙利文连续第五年发布《中国未来50年产业发展趋势白皮书》,并首次联合 FT中文网 推出“影响下一个50年的十大商业案例”。王昕表示,未来并非无迹可循——让历史告诉未来,研判经济发展规律、技术商业化规律与未被满足的真实需求,就能把握未来的脉搏,为AI、生物医药、半导体等前沿赛道的企业决策提供关键参考。 At the event, Frost & Sullivan released the White Paper on China's Future 50-Year Industrial Development Trends for the fifth consecutive year, and for the first time, jointly launched with FTChinese.com the "10 Business Cases Shaping the Next 50 Years". Dr. Neil Wang remarked that the future is not without its signs—by letting history inform the future, and by studying the patterns of economic development, the laws of technology commercialization, and unmet real needs, one can grasp the pulse of what lies ahead, providing critical references for corporate decision-making in frontier sectors such as AI, biopharma, and semiconductors.   谈及中国企业从“技术突破”迈向“品牌强国”,王昕认为,中国企业不应只是本地企业,而要志存高远、成为全球企业。他透露,沙利文即将推出企业增长教练指南新书及配套的实战工作坊,以系统方法助力企业应对市场准入、关税与 非关税壁垒 等挑战,以颠覆性科技为传统企业赋能,呼应国家品牌强国战略。 Addressing the transition of Chinese enterprises from "technological breakthroughs" to "building a brand-powerful nation," Dr. Neil Wang believes that Chinese companies should not merely be local players; they should aspire high and become global enterprises. He revealed that Frost & Sullivan will soon launch a new book, the Enterprise Growth Coach Guide, along with accompanying practical workshops. These will employ systematic methods to help companies tackle challenges such as market access, tariffs, and non-tariff barriers, while empowering traditional enterprises with disruptive technologies, in alignment with the national brand-strengthening strategy.   王昕表示,未来,沙利文将依托覆盖全球的产业服务网络,以“ License In (请进来)、License Out(走出去)”双向模式,为上海本土企业搭建出海快车道,帮助其快速对接全球市场资源、标准与合作机会,做好连接东西方产业的桥梁;以孺子牛精神,为中国产业高质量发展持续赋能。 Dr. Neil Wang added that, going forward, Frost & Sullivan will leverage its global industrial service network and adopt a two-way model of "License In and License Out" to build a fast track for Shanghai-based enterprises to go overseas, helping them quickly connect with global market resources, standards, and cooperation opportunities, and serving as a bridge between Eastern and Western industries. With a spirit of selfless dedication, the firm will continue to empower the high-quality development of China's industries.   (文字:许超、吴张洁;视频:张千石、王若涵、吴张洁) (Text: Xu Chao, Wu Zhangjie; Video: Zhang Qianshi, Wang Ruohan, Wu Zhangjie)   *文章来源:新华网(转载) Source credit: Xinhua Net
新华网报道:全球经济碎片化下的中国科创增长新局——专访沙利文全球首席经济学家葛万威教授
媒体报道
2026/08/18

新华网报道:全球经济碎片化下的中国科创增长新局——专访沙利文全球首席经济学家葛万威教授

新华网报道:全球经济碎片化下的中国科创增长新局——专访沙利文全球首席经济学家葛万威教授
新华网上海8月12日电  8月3日至5日,第二十届沙利文全球增长、科创与领导力峰会暨第五届新投资大会在上海举办。本届峰会恰逢沙利文全球成立65周年、沙利文峰会落地中国20周年双庆典节点,以“锚定创新爆发期,共塑转型增长新未来”为核心主题,汇聚300余位海内外嘉宾,落地150余场主题演讲与圆桌对话,全方位呈现全球产业转型增长的中国路径与亚太方案。 From August 3 to 5, the 20th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 5th New Investment Event were held in Shanghai. This year's summit coincided with the dual anniversary milestones of Frost & Sullivan's 65th global anniversary and the 20th anniversary of the Summit's presence in China. Under the core theme "Anchoring the Innovation Explosion, Shaping New Future of Transformational Growth," the event brought together over 300 domestic and international guests and featured more than 150 keynote speeches and round table dialogues, presenting a comprehensive picture of China's pathways and Asia-Pacific solutions for global industrial transformation and growth.   期间,沙利文全球首席经济学家葛万威教授(Vinod Aggarwal)在接受新华网专访时表示,当前全球经济并非简单呈现放缓或加速的走势,而是受多方因素影响正处于根本性重组的碎片化阶段,基于此,企业必须适配这一趋势开展经营。他认为,未来3至5年,人工智能、机器人、能源系统将成为核心增长引擎。中国科创企业在国际化发展过程中,需采用“多国内”策略,兼顾市场策略与 非市场策略 ,深度融入各地本土生态,才能更好实现全球扩张。 During the summit, Prof. Vinod K. Aggarwal, Global Chief Economist, Frost & Sullivan; Distinguished Professor, UC Berkeley; Director, Berkeley APEC Study Center (BASC), gave an exclusive interview to Xinhua Net. He noted that the current global economy is not simply slowing down or accelerating, but is instead undergoing a fundamental restructuring and fragmentation driven by multiple factors. Based on this, companies must adapt their operations to this trend. He believes that over the next three to five years, artificial intelligence, robotics, and energy systems will become the core growth engines. In their international expansion, Chinese tech enterprises need to adopt a "multi-domestic" strategy that balances both market and non-market approaches, and deeply integrate into local ecosystems in each market to better achieve global growth.   葛万威期待,中国企业在全球碎片化的市场环境下,能主动与各地本土利益相关方协作,适配不同市场的差异化需求,稳步迈向全球价值链的高附加值环节,最终实现高质量、可持续的增长。同时,他表示,沙利文也将发挥自身积淀的市场策略、非市场策略经验,整合全链条全球资源为企业提供支撑,助力各类企业在新的全球产业格局中平稳健康发展。 Prof. Vinod K. Aggarwal expressed his hope that, in the face of a fragmented global market environment, Chinese companies will proactively collaborate with local stakeholders in different regions, adapt to differentiated market needs, steadily move up the value chain toward high-value-added segments, and ultimately achieve high-quality, sustainable growth. He also stated that Frost & Sullivan will leverage its accumulated expertise in market and non-market strategies, as well as its integrated global resources across the entire value chain, to provide comprehensive support for companies, helping them navigate the new global industrial landscape with stability and sound growth.   (文字:许超;视频:张千石、王若涵、郑瀚) (Text: Xu Chao; Video: Zhang Qianshi, Wang Ruohan, Zheng Han)   *文章来源:新华网(转载) Source credit: Xinhua Net
联系我们
联系我们
电话

业务咨询热线

(021) 54075836

微信
扫码立即添加官方客服企业微信号,为您在线答疑。

扫码立即添加官方客服企业微信号,为您在线答疑。

二维码

扫码关注官方微信公众号

返回顶部
返回顶部

联系我们

×
请选择职位类别
请选择
×