On September 27, 2023, the New Consumption and Food & Beverage Industry Investment Summit 2023 successfully concluded in Shanghai.
This conference is sponsored by Shanghai Gujiu, co-hosted by Frost & Sullivan, New Chain Restaurant, and LeadLeo.Over 30 industry leaders from home and abroad share their insights with great enthusiasm, filling the venue with valuable information.
Big names are speaking
Cross-industry intellectual feast
After three years of the pandemic, the catering environment has changed rapidly. Catering bosses have demonstrated an extremely strong adaptability and super-evolutionary ability in this tremendous transformation.
With market transformation and reset to zero, China's catering industry has entered a new era of development.
■ Forgetting the past glories
From capital to brand, from high-end to efficiency, from traffic to segmentation, from domestic to overseas—— Over 30 industry leaders from home and abroad gathered at the event to discuss hot topics on the post-pandemic development of the catering industry, and shared valuable insights for the growth of the catering business——
Partner at Frost & Sullivan, Global Customer Director and Senior Vice President: Greg·Karelix delivers opening remarks for the summit : This time, Frost & Sullivan invited experts in catering, supply chain, and investment to attend, providing an industry platform for communication.
At the same time, Greg·Kareesy also sighed: In the past few years, the catering industry has undergone significant changes, but it has also retained many valuable development experiences.
Chairman of OceusCEO He Zhitao It means: Currently, there areThere are 6 million catering establishments. Among them, there are 5 enterprise-level chains with tens of thousands of stores, and 96 brands with over a thousand stores or more. In 2023 alone, there were 14 new brands that opened with a scale exceeding a thousand stores.
He Zhitao predicts that in ten years, China's tens of thousands of stores brand will arrive15-20 stores. In the future, categories that will emerge with tens of thousands of stores will be concentrated in the fast food, snack, and ready-to-drink beverage sectors. These sectors are characterized by high standardization and industrialization levels, do not rely on the kitchen staff, and have low barriers to entry for opening a store.
Partner and Managing Director of Frost & Sullivan Greater China, Co-founder of LeadLeoCEO Yang Xiaocheng believes that: The current high-frequency dining out in the catering market is driving rapid growth in the industry. The development of the catering industry in China has begun to show six major development trends.——
and Zhao Yan, General Manager of the Marketing Department at Shanghai Gujiu High Sauce Business Unit, stated: Enterprises have entered a stage of branded development, especially in consumer markets. Any company must have a brand-building mindset to quickly capture consumers' minds.
Founder of Pei Jie's Old Hotpot, Yan Dongsheng It means: In the increasingly competitive catering market, any brand that wants to transcend must have its own style and culture.
"Pai Jie's philosophy is that only hard work pays off We did not follow the trend of the industry, but instead adhered to the essence of catering, focusing on quality and winning word-of-mouth."...crossing cycles, achieving ten years, Sister Pei has chosen a difficult but correct path."
Co-founder of Bilian ShengXiao Daxia, Chief Strategy Officer and author of bestseller Category Upgrading Strategy In today's market, for a brand that is new to consumers, it must solve three problems to gain their mindshare—— What are you? What makes you different? How can you be so sure?
Who are you? Solve the problems of brand awareness and category attribution;
What's different about it? Address competitive differences in customer perception, so that customers no longer ask: So what?
And how can we be sure? It is to provide customers with a reliable guarantee!
Six Major Summit Dialogues
Spark the industry
This New Consumption and Food & Beverage Industry Investment Summit focuses on the latest market development hotspots, and brings together capital from home and abroad, as well as industry leaders in the food & beverage sector.Six high-level dialogues brought about vivid business sharing.
Famous food critic and gourmet writer Dong Keping, and Yu Bin, the head of Jiangnan Creative Cuisine and general manager of Zixuan Resort , jointly discussed after the epidemic, The ultimate approach to high-end dining.
■ From left to right, they are: Dong Keping and Yu Bin.
Zhang Jian, Partner and Managing Director of Frost & Sullivan Greater China; Hu Weibo, Chairman of Chenrui Capital; Xiong Fen, Chairman of Nengtu Capital; Yang Tianyu, General Manager of the East China Region of Dripping Irrigation Connect and Senior Vice President of the Group , jointly for Capitalization Opportunities in the Era of Large-scale Catering Chains , explore development directions.
■ From left to right, they are: Zhang Jianjun, Hu Weibo, Xiong Fen, and Yang Tianyu.
With the rise of Douyin, the era of video new media has become an unavoidable topic in business.
Founder of MealEase Private School Xu Jian, Brand Owner Chai Dayuan, New Meal Owner Tang Zhiting,Lucas Marketing Planning Founder Xu Wenjun, Sister Ping's Hotpot · Co-founder of Highway Night Market, Mao Shangyi From personal experiences, industry development, and future trends, they jointly shared the business opportunities for catering startups that have risen with Douyin.
■ From left to right, they are Xu Jian, Chai Yuan, Tang Zhiting, Xu Wenjun, and Mao Shangyi
andIn 2023, the opening of national borders heralds the resurgence of business opportunities in overseas markets.
Founding partner of YUAN CAPITAL, Ye Jun; former President of SABMiller Asia-Pacific, Leung Jianxun; Managing Director of Gudu Mommy (Shanghai), Liu Hao; Vice President of Happy Sheep, Yang Ou From the brand's development through overseas markets, investment advice for overseas expansion, and business analysis of overseas markets, practical solutions are provided.
■ From left to right, they are Ye Jun, Liang Jianxun, Liu Hao, and Yang Ou.
As the largest track in the catering industryThe hot pot racing scene, in an increasingly competitive market, has entered a new round of competition at higher speeds.
Hotpot meal features the co-founders Sun Yanyan and Da Longyi, co-founder Wang Wenjun of Dulongyi, Chairman Wang Cheng of Xintian, President Yin Yi of Liu Yishou Group, and the late founder of Hotpot, Mou Jian. The fierce competition for the survival of hot pot in new markets has erupted into a heated debate. Each participant offered sincere insights into the current development of the hot pot industry, as well as the opportunities and directions within different hot pot sub-sectors.
■ From left to right, they are: Sun Yanyan, Wang Wenjun, Wang Cheng, Yin Yi, and Mu Jian
In the future of the catering market, Segmenting categories is fertile ground for the birth of more and more new businesses, dark horses, and models.
Co-founders of HZH, Yao Zhe; President of Ziguangyuan Group, Liu Zheng; Chairman of Mengziyuan Rice Noodles Group, Li Hongwei; Co-founder of Huya Fried Chicken, Wang Yibo; Deputy General Manager of Yangguofu Hot Pot Group, Li Shuangyin , and elaborated on the development direction, track logic, and model features of each sub-brand, presenting everyone's insights and development suggestions.
■ From left to right, they are Yao Zhe, Liu Zheng, Li Hongwei, Wang Yibo, and Li Shuangyin.
Two major releases
Boosting the development of Chinese catering
On site, what also attracted attention was Released jointly by Frost & Sullivan, new catering chains and LeadLeoTop Ten Development Trends in Chinese Catering in 2023 ——
■ Top Ten Development Trends in Chinese Catering in 2023
at the same time, Frost & Sullivan'XLeadLeo Initial Release Catering brand firepower index and catering brand valuation assessment.
■ Catering Brand firepower index
The aim is to gain insights into the market position of catering brands, assess their intrinsic value, empower decision-making in brand operations, enhance market competitiveness, and optimize marketing strategies.
Top 50 of the Most Commercially Valuable Chinese Restaurants in 2023
reveal
On that day, Frost & Sullivan, in collaboration with new catering chains and LeadLeo, releases its first reportTop 50 of the Most Commercially Valuable Chinese Restaurants in 2023 .
■ China's Most Commercially Valuable Catering BrandsAward Ceremony of the TOP50 List (2023)
Through market scale, brand influence, business innovation, digitalization construction, store efficiency, growth rate, organizational development, and supply chain development , Evaluation of Catering Brands from Eight Dimensions Ultimately, a list including Baimaosheng China, McDonald's China, Haidilao, Luckin Coffee, Midea Ice Cream City, Tastin, and others was selectedThe 50 most commercially valuable catering enterprises.
These well-known brands are among the most commercially valuable catering brands in China. In the future, they will also be the development direction for chain catering.
■ China's Most Commercially Valuable Catering BrandsTop 50 List (2023)
More wonderful moments from forums
