The Professional Services Forum on the Global Development of Chinese Enterprises at Frost & Sullivan's 2025 New Investment Conference concluded successfully

The Professional Service Forum on the Global Development of Chinese Enterprises at the 2025 Frost & Sullivan New Investment Conference has successfully concluded!

On August 27th, the 19th Frost & Sullivan China Growth, Innovation and Leadership Summit and the Fourth New Investment Conference (hereinafter referred to as the "2025 Frost & Sullivan New Investment Conference") hosted by Frost & Sullivan, a globally leading growth consulting company (Frost & Sullivan, abbreviated as "Frost & Sullivan"), successfully concluded. This sub-forum was jointly organized by Frost & Sullivan and Zhengjian Brand Strategy.

With the increasingly fierce competition in the domestic market and the gradual saturation of growth space, enterprises are urgently seeking to open up new "battlefields". Overseas markets, especially emerging economies, possess vast consumer groups that have not been fully explored. Going global can not only help enterprises break through development bottlenecks but also enable them to integrate resources, enhance their strength, and shape international competitiveness on the global stage.

Against this backdrop, the 2025 Frost & Sullivan New Investment Conference specially planned and launched the Professional Service Forum on the Global Development of Chinese Enterprises. The forum invited VIPs from heavyweight enterprise units such as King Road, KuaiCang Intelligence, HaiYi E-commerce, Zhengjian Brand Strategy, Langyan Shou'an, Chuanchuang Venture Capital, Sand Beach Fund, HuanShi Logistics Group, Titanium Dynamics, and JiaChi International to attend the meeting. The guests carried out wonderful exchanges and discussions around three themes: "Brand going global, technology going global, cross-border going global" in the form of case sharing and roundtable discussions.

Wang Chenhui, Managing Partner and President of Frost & Sullivan Greater China, delivered an opening speech for the Professional Service Forum on the Global Development of Chinese Enterprises. Wang Chenhui first introduced the two core business systems provided by Frost & Sullivan for enterprise going global, namely capital market services and brand going global services. By providing services such as listing counseling, investor relations management, and merger integration support for enterprises, they enhance the financing ability and global capital allocation efficiency of enterprises; secondly, relying on Frost & Sullivan's global network and industry research, they help Chinese brands achieve precise positioning and effective dissemination overseas. He also cited representative brands such as Wang Laoji and Popomart as successful case examples, through their precise market positioning and unique narrative brand language, to enable global consumers to better understand Chinese brands and Chinese culture. Wang Chenhui stated that he hopes to empower Chinese enterprises to demonstrate stronger competitiveness and influence on the international stage through Frost & Sullivan's professional research, in-depth services, and extensive connections.

Keynote Speech 1: How to Use AI to Precisely Connect Enterprise Going Global Needs

Under the wave of globalization, more and more Chinese enterprises are turning their attention to overseas markets. However, problems such as information barriers, scattered resources, and fragmented services during the process of going global often put enterprises in difficulties and miss development opportunities. Zhao Liang, General Manager of Shanghai Langyan Shou'an Technology Co., Ltd., shared innovative solutions to crack the pain points of enterprise going global with the help of AI technology. The "In-depth Going Global" platform built by Langyan Shou'an, as a fourth-party AI going global consulting service platform for industrial Internet, provides enterprises with full-chain support from going global path planning to implementation through three core engines: AI consultation, recommendation, and promotion. Whether helping chain brands efficiently build overseas stores or assisting medical device enterprises accurately connect with overseas needs, the platform can make the going global process smoother by integrating global resources and matching professional service providers. In addition, Langyan Shou'an is also building a trustworthy data space for going global, ensuring the safe circulation of data while releasing data value. In the future, "In-depth Going Global" will continue to be empowered by AI, accompanying more Chinese enterprises to steadily take steps overseas and seize opportunities in the global market.

Keynote Speech 2: Yes or No Going Global to Vietnam

In the wave of brand going global, Vietnam has become a key layout direction for many Chinese enterprises due to its unique market potential. Yan Pengfei, Founder of King Road in Vietnam, combined years of local experience in Vietnam to sort out key decision-making guidelines for going global enterprises. Currently, Chinese brands going global are facing a trend window. A solid supply chain foundation and the dividends of emerging traffic platforms provide strong support for enterprises to explore the Vietnamese market. Online, platforms such as TikTok have risen rapidly and become important channels for brands to reach consumers; offline, traditional retail stores still occupy an important market share, and full-channel layout has become the key to breaking the situation. However, going global to Vietnam is not an easy task. Enterprises need to be vigilant against misunderstandings such as "copying homework", neglecting compliance, and relying on low-price competition. At the same time, they need to consider the correct path of brand building and team building - whether it is the boss taking personal charge or relying on local partners? Is it completely building a self-owned team or seeking win-win cooperation? These choices directly affect the effectiveness of going global. Relying on the local resources and experience of professional institutions can help enterprises more steadily open up a situation in the Vietnamese market.

Keynote Speech 3: Technology Going Global | Three Cultivations for Enterprise Going Global - Organization, Talent, Cross-Culture

Partner Xu Fengjiao at KuaiCang Intelligence delivered a keynote speech titled "Three Cultivations for Enterprise Going Global: Organization, Talent, Cross-Culture". Taking KuaiCang (over 50% overseas gross profit) as an example, she proposed the "1+1 Localization Organization" (local + resident), phased talent strategy (0-1 dig for 2 positions, 1-10 dig for benchmarks, 10-100 train and cultivate students), emphasizing cross-cultural communication as the core. Organizational construction is a "top leader project", and department heads need to go global frequently.

Keynote Speech 4: Cross-border Going Global | Opportunities and Challenges for Chinese Brands Going Global in the New Cycle

In the new cycle full of uncertainties, Chinese brands going global are facing brand-new challenges and opportunities. He Weilin, Vice President of HaiYi E-commerce, combined industry practice and benchmark cases of brands to share ideas for breaking the situation in brand going global. The current consumption situation is that consumers are affected by inflation and prefer brands with high cost performance; at the same time, due to increasingly strict data compliance requirements, changes in international relations also add new challenges to cross-border business. However, Chinese brands are no longer just "selling goods through channels". From early emphasis on product quality and channel conversion to later focus on user needs and opening the market through word-of-mouth, today's leading brands can achieve global innovation and operate according to local markets. To stand firm in the new cycle, the key lies in multi-dimensional upgrading: empowering the entire product lifecycle with data, accurately understanding consumer needs; deeply cultivating localization marketing, fitting to target market scenarios; deploying a full-channel matrix, balancing online and offline with emerging platforms; and even more importantly, building a process-oriented organization and a global team to cope with cross-cultural management challenges. HaiYi E-commerce helps brands achieve steady growth in the new cycle through full-link support.

Keynote Speech 5: From Made in China to Global Brands: The Great Era of Chinese Chip Brands

After globalization evolution, current Chinese enterprises going global have bid farewell to the traditional model and entered a new stage centered on "Made in China" and branding. Cui Hongbo, Founder of Zhengjian Brand Strategy, pointed out at this forum that current Chinese enterprises going global have jumped out of the traditional model and entered a new stage of collaboration of "AIization × Globalization × Branding". "Chinese chip" brands are entering a golden development period. Different from the idea of "one global brand" of European, American, and Japanese enterprises, Chinese brands are more adept at "high localization" and "multiple global brands", matching products and strategies according to different market characteristics - focusing on brand innovation and product leadership in mature markets and focusing on cost performance in emerging markets. The key to success lies in accurately understanding local needs, such as integrating brand concepts into target markets through "cultural translation" rather than simply applying domestic experience. Cui Hongbo also shared three typical paths for brand going global: directly promoting the global growth of Chinese brands, mergers and acquisitions of overseas brands to activate expansion, and creating original brands in destinations. No matter which method is chosen, the core is to "create value recognized by global stakeholders". Relying on the industrial chain advantages and digital capabilities of Made in China, they achieve a leap from "going global" to "standing firm" and help "Chinese chip" brands take root and grow in the global market.

Going Global Roundtable: Collaborative Going Global to Create Together

The "Collaborative Going Global to Create Together" roundtable gathered experts in the fields of capital, logistics, marketing, and human resources to discuss the challenges and collaborative paths in the third phase of Chinese enterprise going global 3.0. Xu Yuhao, Investment Director of Sand Beach Fund, pointed out that Chinese enterprises going global need to balance globalization and localization, emphasizing the importance of cultural co-construction. The investment focus should be on infrastructure and new opportunities in cultural consumption; Xu Teng, Partner at Chuanchuang Venture Capital, believes that enterprises should shift from product output to global localization operations, and capital incubates high-potential categories through supply chain sharing platforms; Fan Changping, Secretary of the Board of Directors of HuanShi Logistics Group, proposed that Chinese enterprises have become the main players in multi-field supply chains and need to deploy in multiple regions to cope with risks. In the future, they will increase investment in overseas warehouses; Zhang Guangyuan, Strategic Investment Director of Titanium Dynamics, said that he will use AI and BI technology to improve the ROI of investment flow and plans to build a global marketing platform to achieve two-way empowerment; Liu Dagang, Senior Partner in Asia-Pacific Region of JiaChi International, pointed out that enterprise talent management faces the problem of knowing how to act, and will break the situation through market insight, cross-cultural training, and integration of high-end talents.

This Chinese enterprise globalization forum has successfully concluded. From the in-depth sharing of many guests to the collaborative creation of the roundtable forum, it comprehensively outlines the opportunity picture and challenge context of current Chinese enterprise going global. Currently, Chinese enterprise going global has entered the third phase of localized deep cultivation. Opportunities lie in the improvement of global infrastructure, the rise of new forms of cultural consumption, and the phased release of potential in emerging markets. The integration of AI technology and full-chain services makes precise going global possible. However, challenges also come along: problems such as supply chain reconstruction under trade frictions, marketing pressure due to high traffic costs, talent dilemmas in cross-cultural management, and the need for ability upgrading during the transformation from "going global" to "globalization" all test the comprehensive strength of enterprises.

This forum is not only a collision of views but also a starting point for resource coordination. From AI-powered demand matching, tax risk avoidance, regional market strategy, to coordinated solutions in multiple fields such as capital, logistics, marketing, and human resources, it provides practical path references for going global enterprises. In the future, it is expected that more Chinese enterprises will take advantage of the situation, pool their strength to win-win cooperation, move steadily and far in the global market, and write a new chapter in the globalization of Chinese brands.