Frost & Sullivan and LeadLeo, in collaboration with Plessey, hereby release the '2022 China Offline Marketing Digitalization White Paper'. This white paper aims to analyze the pain points, key value creation points, and driving factors in offline marketing activities under the current digital transformation wave. Based on this analysis, it proposes the key elements, operational mechanisms, and future development trends of digital marketing systems.
Online retail, due to its natural digital foundation, already has very precise and efficient systems and models for managing the entire marketing process. In contrast, traditional offline retail scenarios have never developed efficient digital tools and systems for marketing management, thus remaining relatively backward. Therefore, relying on technological innovation to achieve digital marketing management in offline scenarios will inevitably have a broad market space. Currently, making full use of modern digital tools to achieve digital marketing management offline is not only realistic but also urgent. In the ever-changing real consumption scenarios, only by empowering key people in marketing—employees—with digitization can we better coordinate the 4P (product, place, price, promotion) elements in specific scenarios, efficiently provide consumers with high-quality products and services, and ultimately form a leading brand competitiveness. Digital marketing management based on SaaS platforms is the key to realizing this vision.
