Roasted fish originated in the Sichuan and Chongqing regions and has a long history in China, being deeply loved by domestic consumers. In the 1990s, roasted fish gradually became a popular delicacy in night markets and roadside stalls in Sichuan and Chongqing. At the beginning of this century, roasted fish gradually entered the more upscale catering market, becoming more formal and branded, and various flavors such as green Sichuan peppercorns, chopped chili peppers, pickled cabbage, and strange flavors were derived from spicy roasted fish. At the same time, regional roasted fish brands such as Jiangbianchengwai and Tanyu began to be established and gain prominence. In the past decade, driven by market demand, major roasted fish brands have seen a boom in opening stores nationwide. To meet consumers' evolving consumption needs, roasted fish brands have placed more emphasis on brand building, chain operation, and tapping into their own differentiated competitive advantages. The roasted fish industry has entered a stage of branded development.
During the current phase of branded development, consumers' purchasing power has increased, shifting towards hedonistic and entertainment-oriented consumption. Roasted fish brands are actively innovating in multiple dimensions to create brand characteristics, enhancing their market competitiveness through differentiated product positioning, innovative flavor combinations, deepening digital transformation, and strengthening takeaway services.
Against this backdrop, Frost & Sullivan (Frost & Sullivan, abbreviated as "Frost & Sullivan") will release the "White Paper on the Current Situation and Future Trends of the Chinese Roasted Fish Market." This "White Paper" introduces the current development status of the roasted fish industry, tracking it from aspects such as flavor classification and definition, development history, industrial chain, market size, and development drivers. It also analyzes the current situation of the roasted fish industry and future development trends through consumer research.
