上市捷报丨沙利文助力Alpha Technology Group Limited成功赴美上市(NASDAQ:ATGL)

Alpha Technology Group Limited（NASDAQ:ATGL) on2023year10month31Daily successful login to the NASDAQ Capital Market. The company is headquartered in Hong Kong.ITSolution providers and cloud service providers, leveraging leading artificial intelligence technology, analytics, and programming skills, offer comprehensive solutions to clients across multiple industries including consulting, real estate, architectural design, parking lot management, electronic payment services, logistics, investment, retail, wholesale and distribution, textiles, etc., to optimize their operations and business performance. Frost & SullivanFrost & Sullivan,Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') isAlpha Technology Group LimitedThe listing provides exclusive industry advisory services, and we would like to extend our warmest congratulations on its successful listing.

Alpha Technology Group Limited(hereinafter referred to as 'AlphaTechnology ”2023year10month31The company plans to go public on the 1st of July1,750,000Common stock, issue price per share4US dollar, with the expected raised funds being700Ten thousand dollars.Fuchsia CapitalandRainbow Capital GroupBoth are their joint financial advisors.

During the process of listing in the US, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support and highlight the issuer's competitive advantages, assisting the issuer, investment banks and other intermediaries in completing the relevant parts of the prospectus (such as the overview, competitive advantages and strategy, industry overview, business and other important chapters), and assisting the issuer in completingSECCommunication with investors, helping them quickly understand the market ecosystem and competitive landscape, assisting issuers in completingSECFeedback on various industry-related issues, etc.

Investment highlights

The company is replicable and rapidly scalableITSolution;

The company has strategic synergies with highly trusted industrial partners;

The company possesses advanced technology and development capabilities;

The company has other global operationsOCR technologyA localized database that is difficult to replace with services;

The company boasts an experienced and visionary management team, as well as industry technical talents.

Hong KongITService Market Overview

define

Information technology solutions include the design, supply, integration, operation, and maintenance of information technology systems to support business operations. For Hong Kong's retail and commercial businesses, information technology solutions can be mainly divided into three categories:(i)System development services;(ii)Web and mobile application development services;(iii)Artificial Intelligence-Operations and management services.

Web applications are interactive programs that run on network servers. Mobile applications, on the other hand, are software programs designed to run on specific hardware such as tablets and smartphones. Web and mobile application development involve creating, modifying, and developing user experiences on designated platforms."UX") and user interface"UI") design, as well as user acceptance testing"UAT") process.

In terms of retail and business operations, there are currently five main types of information technology systems developed for enterprises, namely:

· E-commerce platform

· Sales PointPOS machinesystem

· Customer Relationship ManagementCRMsystem

· Enterprise Resource PlanningERPsystem

Customized payment system

Hong KongITMarket scale of services

The market scale of information technology solutions is from2018year79,543.7One million Hong Kong dollars (about10,133.0Steadily increasing to2022year85,302.7HK$10 billion10,866.6One million US dollars), with an annual compound growth rate of approximately1.8%Due to2019The year was slightly downbeat due to the social unrest in Hong Kong, as well as2020annual receiptCOVID-19 pandemicAffected, the overall growth rate of information technology solutions (including IT infrastructure and systems, management services, maintenance, and consulting services) declined from2019year84,842Ramping down to HK$1 million2020year75,946.1One million Hong Kong dollars.

With strong demand supported by digitalization and technological progress, IT solutions are expected to be2023Year-end2027During the year4.1%The compound annual growth rate has increased,2027Annual achievement104,483.7One million Hong Kong dollars (about13,310.0One million dollars).

Source: Frost & Sullivan report

Market Drivers and Trends

· Stable economy and digital transformation

Technological progress and its application in society require long-term investment in human resources, capital, and infrastructure. A stable economic situation has created favorable conditions for the development of the information technology industry, while societal acceptance and demand for new technologies have also prompted the private sector to accelerate research and development progress, ultimately driving the continuous digitization of society as a whole in recent years. Among them, the internet usage rate among enterprises of various sizes has risen from2015year79.9%Rise to2021year95.7%, while the mobile user penetration rate is at2022Annual achievement315.4%Due to the easy access of Hong Kong's internet and smartphone users to online marketing data, it is expected that this will drive merchants' demand for services, including the development of web pages and applications for various online platforms (such as e-commerce platforms, sales points, enterprise resource planning and customer relationship management platforms) to attract more customers, improve operational efficiency and reduce operating costs.

· Used by merchantsITModern budgets continue to increase

The marketing and information systems revitalization budgets of businesses and brand owners have generally increased, greatly driving the demand for IT solutions in retail and business sectors. To meet customer needs and internal operational requirements, merchants cooperate with IT solution service providers to continuously evaluate the user experience and user interface design of online platforms such as mobile applications, websites, and other user interfaces, in order to optimize customer return on investment, such as increasing purchase conversion rates. With the support of CRM systems, enterprises can make more informed decisions about which customers to target to increase revenue, how the performance of sales teams is, and how to serve customers effectively and appropriately. On the other hand,ERPThe system enables enterprises to make data-supported decisions more quickly, thereby affecting profitability and sustainable development. The continuous growth of the local economy will increase enterprises' budgets for digital marketing, thereby driving Hong Kong'sITRequirements for the solution.

· E-commerce is booming

With the acceleration of internet speed and the development of information infrastructure, consumers have become increasingly proficient in digital technology. They rely on personal electronic devices to consume online and use digital wallets for payment. EspeciallyCOVID-19 pandemicThe outbreak has prompted a large number of merchants and service providers to shift their physical business models to online platforms to reach different customers. These retailers aim to adopt omnichannel business models and promote sales by creating seamless and simple purchasing experiences for consumers. In addition, backend customer management and enterprise resource management systems are also the business pillars of merchants moving their operations online. The ever-changing consumer behavior has promoted the growth of retailers' online business and subsequently driven the demand for information technology solutions in Hong Kong.

· ITSolution outsourcing is becoming increasingly popular.

In order to improve operational efficiency and devote more time to core business activities, enterprises tend to outsource the design, development, testing, and publishing services of web pages and mobile devices to third-party solution providers. Third-party service providers leverage their internal capabilities in website coding, functionality, and small tools, as well as their good performance records and dedication to customization according to customer requirements, to provide tailored services. They work closely and monitor throughout the entire process from development, maintenance support to upgrades. These professional developers ensure the rapid and high-quality delivery of projects, use the latest information systems technology to reduce development costs, and ensure a seamless user experience. Therefore,ITSolution service outsourcing is becoming the mainstream of the industry, supporting its development.

View the prospectus

Frost & Sullivan has extensive research experience in the communications, media and technology industries, assisting well-known enterprises in successfully accessing the capital market. Successful listings include: GlobeNet ( NASDAQ:GMM), Yidian Cloud （2416.HK) , Pleasure Musician 2486.HK), Liemeng Technology2405.HK),Ohmyhome（NASDAQ:OMH), Jinshan Cloud 3896.HK), Haojing Technology2440.HK), How I Wish for the Cloud ( 6696.HK ), Xuanwu Cloud Technology2392.HK), Huitongda9878.HK), innovative wisdom2121.HK), Shangtang Technology0020.HK), Qinhuai DataNASDAQ:CD-ROM), Mingyuan Cloud0909.HK), Genesis Group1849.HK), WeCom Group2013.HK), Wancala One Link1762.HK), Yaxin Technology1675.HK), Hongya Holdings1723.HKAurora MovingNASDAQ:JG), Jingguan Holdings8606.HK), Qiyi Technology1739.HK), WeCom Finance (2003.HK), Huifu Tianxia(1806.HK),Atlinks（8043.HK),Zioncom（8287.HK),ISP Global（8487.HK),Vobile（3738.HK), Aibo Technology2708.HK),iClick（NASDAQ:ICLK), Shengye Capital6069.HK), Anling International8410.HK), Anke Systems8353.HK), Junmeng International8062.HK), Feisida8342.HK),Future Data（8229.HK) and Asiy Backup8290.HK) etc.