DDC EnterpriseLimited (stock code: NYSE: DDC) was listed on the New York Stock Exchange on November 17, 2023. The company is a leading content-driven consumer brand in China, offering simple and convenient ready-to-use (RTH), ready-to-cook (RTC), and plant-based products. It also primarily promotes healthier lifestyles to the consumer groups of Millennials and Generation Z (GenZ). Frost & Sullivan (FrostSullivan,hereinafter referred to as"Frost & Sullivan" (DDC)enterpriseLimited has successfully gone public with exclusive industry advisory services. We would like to extend our warmest congratulations on its successful listing.
DDC EnterpriseLimited (hereinafter referred to as 'Roku') was successfully listed on November 17, 2023. The company issued 3.9 million common shares at an issue price of $8.5 per share, raising approximately $33.15 million in net proceeds.
During the process of listing in the US, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the issuer's competitive advantages, assisting the issuer, sponsor, and other professional intermediary institutions in completing the relevant parts of the prospectus (such as overview, competitive advantages and strategy, industry overview, business, and other important sections), helping the issuer communicate with the New York Stock Exchange and investors, assisting investors in quickly understanding the market ecosystem and competitive landscape, and assisting the issuer in completing feedback on industry-related issues from the New York Stock Exchange.
The company is a leading content-driven consumer brand in China, with a loyal consumer base and the ability to follow consumer trends;
The company has continuous innovation capabilities;
The company has a comprehensive, multi-channel sales and distribution strategy;
The company has capabilities for consumer engagement analysis, customer service, and real-time feedback;
The company has the capability of visualizing end-to-end supply chains, agile product development, and launched products;
The company has an experienced management team, board of directors, and advisory network;
According to a report by Frost & Sullivan:
China's prefabricated food marketThe expected annual compound growth rate from 2021 to 2026 is about 17.2%;
China's room-temperature prefabricated food marketThe expected annual compound growth rate from 2021 to 2026 is about 17.8%;
China Plant-Based Products MarketThe expected annual compound growth rate from 2021 to 2026 is about 11.0%.
According to a Frost & Sullivan report, the Chinese ready-to-eat meal market fromThe market size grew from 943 billion yuan (139 billion US dollars) in 2017 to approximately 2548 billion yuan (377 billion US dollars) in 2021, with an annual compound growth rate of 28.2% during this period. Due to the improved taste of ready-made dishes and the growing consumer preference for convenient cooking, it is estimated that by 2026, the Chinese ready-made dish market will grow to 5645 billion yuan (835 billion US dollars), with an annual compound growth rate of 17.2%.
Data source: Analysis by Frost & Sullivan
Frozen ready-to-eat meals have accounted for more than55%. During the forecast period ahead, this sub-market will continue to be a major part of the overall market in the future. Among these three sub-markets, the chilled ready-to-eat market has the fastest growth rate, with an annual compound growth rate of 30.9%. It is expected that the chilled ready-to-eat market will continue to maintain a double-digit growth rate, with an annual compound growth rate of 18.6% during the forecast period ahead. It is estimated that the overall market size of chilled ready-to-eat will increase from 15.5 billion yuan (2.3 billion US dollars) in 2021 to 36.3 billion yuan (5.4 billion US dollars) in 2026.
The rapid growth of the frozen and refrigerated ready-to-eat market is mainly attributed to changes in consumer preferences and behavior—— From the preparation of raw materials to the final whole-process cooking, it has evolved into frozen and refrigerated prefabricated dishes that are quick and convenient to prepare, and healthier than normal-temperature ready-to-eat meals (with fewer preservatives and other factors).
Data source: Analysis by Frost & Sullivan
