Good News on Listing | Frost & Sullivan Assists Ningmeng Film and Television Media Co., Ltd. to Successfully List on the Hong Kong Stock Exchange (9857.HK)

Ning Meng Film and Television Media Co., Ltd. (hereinafter referred to as "Ning Meng Film") successfully listed on August 10, 2022, with a global issuance of 0.15 billion shares priced at HK$27.75 per share, raising approximately HK$32.25 million.

During this listing process in Hong Kong, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the issuer's competitive advantages, assisting the issuer, investment banks, and other intermediaries in completing the writing of relevant parts of the prospectus (such as overview, competitive advantages and strategy, industry overview, business, and other important sections), helping the issuer communicate with the Hong Kong Stock Exchange and investors, assisting investors in quickly understanding the market ecosystem and competitive landscape, and assisting the issuer in completing various feedback on industry issues from the Hong Kong Stock Exchange.

According to a Frost & Sullivan report, in 2021, the scale of China's drama licensing market was RMB 419 billion, with a compound annual growth rate of 2.9% from 2017 to 2021, and it is expected to reach RMB 506 billion by 2026, with a compound annual growth rate of 3.8% from 2021 to 2026.

According to a Frost & Sullivan report, from 2017 to 2021, China's video content market grew rapidly, with the market scale increasing from RMB 2158 billion to RMB 4,514 billion, with a compound annual growth rate of 20.3%. Driven by demand growth, it is expected that the total market scale of video content will reach RMB 8624 billion by 2026, with a compound annual growth rate of 13.8% from 2021 to 2026.

Video content marketing is a strategic marketing method used to design and provide customized marketing content to help advertisers retain and attract audiences and stimulate additional purchases. Video content marketing can generally be carried out through online video platforms, short video platforms, and television stations. China's video content marketing has experienced rapid growth, with its scale increasing from RMB 1382 billion in 2017 to RMB 3229 billion in 2021, with a compound annual growth rate of 23.6%. By 2026, the scale of China's video content marketing is expected to reach RMB 7048 billion, with a compound annual growth rate of 16.9% from 2021 to 2026.

Scriptwriters can leverage their capabilities to (i) reach a wide range of customers through popular dramas and thereby provide effective brand marketing services to advertisers; and (ii) design and produce video marketing content on social platforms in a more customized manner, including short videos and micro-videos, to meet various needs of advertisers in an innovative and interactive way. Therefore, it is expected that the content marketing business of scriptwriters will further develop in the future.

Specifically, since dramas can reach audiences through all three major content marketing channels (including online video platforms, short video platforms, and television stations), using dramas for content marketing can more effectively create commercial value for advertisers.

According to a Frost & Sullivan report, in 2021, the top five drama production companies accounted for 18.2% of the total market share of the entire drama market in terms of licensing revenue. From 2019 to 2021, Ning Meng Film consistently ranked among the top five in China in terms of revenue.

According to a Frost & Sullivan report, Ning Meng Film has consistently maintained its top three ranking in China in terms of the rate of highly rated dramas from 2019 to 2021.

Frost & Sullivan has rich research experience in the culture and entertainment industry, assisting well-known enterprises in successfully listing on the capital market. Successful listings include: Deying Holdings (02250.HK), Qingpi Games (06633.HK), Pop Culture (CPOP.NASDAQ), Pocoyo (02125.HK), Kook Music (KUKE.NYSE), Changxin Media (XJB.SGX), Brilliance Tomorrow (01351.HK), YALA Technology (YALA.NYSE), LeXiang Interactive (06988.HK), Zurong Entertainment (09990.HK), Blue City Brothers (BLCT.NASDAQ), Liantian Film (09958.HK), Nine Dragons Digital Entertainment (01961.HK), Yusheng Culture (01859.HK), Lujing Technology (01745.HK), New Stone Culture (01740.HK), Heartbeat Company (02400.HK), Travel Orange Culture (08627.HK), Friend Times (06820.HK), Wanda Sports (WSG.NASDAQ), Tuyi Holdings (01701.HK), Hometown Interactive (03798.HK), Flying Group (01901.HK), Huoyan Holdings (01909.HK), Lingbang Group (02230.HK), Haitian Tianyue Travel (01832.HK), Zen Tour Technology (02660.HK), Ruhun Holdings (RUHN.NASDAQ), Fosun Tourism Culture (01992.HK), Dream World (01119.HK), iQiyi (03700.HK), Huya Live (HUYA.NYSE), Snake (01337.HK), Read Wen Group (0772.HK), Meitu (01357.HK), China Digital Video (08280.HK).

01. Frost & Sullivan helps Deying Holdings successfully list in Hong Kong (2250.HK)

02. Frost & Sullivan helps Qingpi Games successfully list in Hong Kong (6633.HK)

03. Frost & Sullivan helps Pop Culture successfully list in the US (CPOP.NASDAQ)

04. Frost & Sullivan helps Pocoyo Entertainment successfully list in Hong Kong (2125.HK)

05. Frost & Sullivan helps Kook Music successfully list in the US (KUKE.NYSE)

06. Frost & Sullivan helps Changxin Media successfully list in Singapore (XJB.SGX)

07. Frost & Sullivan helps Brilliance Tomorrow successfully list in Hong Kong (1351.HK)

08. Frost & Sullivan helps YALA Technology successfully list in the US (YALA.NYSE)

09. Frost & Sullivan helps LeXiang Interactive successfully list in Hong Kong (6988.HK)

10. Frost & Sullivan helps Zurong Entertainment successfully list in Hong Kong (9990.HK)

11. Frost & Sullivan helps Blue City Brothers successfully list in the US (BLCT.NASDAQ)

12. Frost & Sullivan helps Liantian Film successfully list in Hong Kong (9958.HK)

13. Frost & Sullivan helps Nine Dragons Digital Entertainment successfully list in Hong Kong (1961.HK)

14. Frost & Sullivan helps Yusheng Culture successfully list in Hong Kong (1859.HK)

15. Frost & Sullivan helps Lujing Technology successfully list in Hong Kong (1745.HK)

16. Frost & Sullivan helps New Stone Culture successfully list in Hong Kong (1740.HK)

17. Frost & Sullivan helps Heartbeat Co., Ltd. successfully list in Hong Kong (2400.HK)

18. Frost & Sullivan helps Travel Orange Culture successfully list in Hong Kong (8627.HK)

19. Frost & Sullivan helps Friend Times successfully list in Hong Kong (6820.HK)

20. Frost & Sullivan helps Wanda Sports successfully list in the US (WSG.NASDAQ)

21. Frost & Sullivan helps Hometown Interactive successfully list in Hong Kong (3798.HK)

22. Frost & Sullivan helps Tuyi Holdings successfully list in Hong Kong (1701.HK)

23. Frost & Sullivan helps Flying Group successfully list in Hong Kong (1901.HK)

24. Frost & Sullivan helps Huoyan Holdings successfully list in Hong Kong (1909.HK)

25. Frost & Sullivan helps Lingbang Group successfully list in Hong Kong (2230.HK)

26. Frost & Sullivan helps Haitian Tianyue Travel successfully list in Hong Kong (1832.HK)

27. Frost & Sullivan helps Zen Tour Technology successfully list in Hong Kong (2660.HK)

28. Frost & Sullivan helps Hangzhou Ruhun Holdings successfully list in the US (RUHN.NASDAQ)

29. Frost & Sullivan helps Fosun Tourism Culture successfully list in Hong Kong (1992.HK)

30. Frost & Sullivan helps Dream World successfully list in Hong Kong (1119.HK)

31. Frost & Sullivan helps iQiyi successfully list in Hong Kong (3700.HK)

32. Frost & Sullivan helps Huya Live successfully list in the US (HUYA.NYSE)

33. Frost & Sullivan helps Snake successfully list in Hong Kong (1337.HK)

34. Frost & Sullivan helps Read Wen Group successfully list in Hong Kong (0772.HK)

35. Frost & Sullivan helps Meitu Company successfully list in Hong Kong(1357.HK)

36. Frost & Sullivan helps China Digital Video successfully list in Hong Kong (8280.HK)