Frost & Sullivan officially releases the 'China Cross-border E-commerce ERP Market Research Report' | A new chapter in the development pattern of cross-border e-commerce ERP

As the central hub for enterprises' digital outbound operations, cross-border e-commerce ERP systems are reshaping seller operations and management models. By integrating data across multiple links such as orders, inventory, settlement, and logistics, it helps enterprises achieve refined and globalized business collaboration. With the rise of diverse outbound platforms such as Temu, TikTok Shop, SHEIN, and AliExpress, as well as the maturity of intelligent logistics and SaaS ecosystems, China's cross-border e-commerce ERP industry has entered a new stage of rapid iteration and commercial expansion. In the future, ERP systems will become a key digital infrastructure connecting Made in China with global consumers, with broad market prospects and continuous release of industry innovation space.

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Global online retail sales and their proportion in overall retail have been steadily increasing, creating favorable conditions for cross-border e-commerce. From 2020 to 2024, the average order value per customer for cross-border e-commerce in North America rose from $2,700 to $3,400, reflecting a continuous strengthening of consumer purchasing power in high-value markets; in Europe, it dropped from $2,100 to $1,800, although there was a decline, partly due to an increase in penetration rates of mid- to low-priced products and rising consumer price sensitivity, indicating characteristics of market structure adjustment; in South America, it dropped from $485 to $459, with a relatively small overall scale but maintaining relative stability and still showing growth potential; in Southeast Asia, it decreased from $681 to $588, under short-term pressure, but with improved infrastructure and consumption upgrading, the region still has room for flexibility in the future. Overall, the North American market shows steady growth, while other emerging markets are in the stage of optimizing consumption structures and rebalancing prices.

Source: EBANX, Frost & Sullivan analysis

From 2020 to 2024, the scale of cross-border e-commerce imports and exports in China showed a steady growth trend. In particular, in 2024, exports accounted for 82% of cross-border e-commerce transactions, becoming an important force in China's foreign trade development. The value of cross-border e-commerce imports and exports in China increased from 1.69 trillion yuan in 2020 to 2.63 trillion yuan in 2024, with a compound annual growth rate of 11.7%. It is expected that from 2025 to 2029, the growth rate will increase by an average annual rate of 10.4%, reaching 4.27 trillion yuan by 2029.

Source: General Administration of Customs, Government of China website, Frost & Sullivan analysis

From 2020 to 2024, the scale of China's cross-border e-commerce market showed a steady growth trend. The proportion of export cross-border e-commerce increased from 66% in 2020 to 82% in 2024, becoming an important force in China's foreign trade development.

Source: General Administration of Customs, Frost & Sullivan analysis

Source: Analysis by Frost & Sullivan

ERP provides cross-link digital solutions for cross-border e-commerce sellers. In terms of service breadth, it covers all SaaS tools required across the entire link and enables unified management across multiple platforms. In terms of depth, it supports refined analysis across links and drives business decisions with data.

ERP connects the cross-border e-commerce business chain, highly integrating the SaaS tools required by sellers at each stage, and providing an integrated business management platform. The core value of ERP lies in unblocking data links around business processes such as product selection and listing, marketing conversion, supply chain and warehousing management, customer service and after-sales, settlement declaration, etc., coordinating the operation of various functional modules, and constructing an efficient and integrated full-process management system.

Based on the integration of full-link SaaS tools, ERP's embedded BI feature provides refined analysis for each operational link. It covers everything from marketing campaign performance, channel conversion, and ROI, to inventory turnover and transportation costs in warehousing logistics, evaluation analysis of customer service after-sales links, profit and tax compliance in settlement declaration links. Through data insights, it helps enterprises improve efficiency and profitability at each link.

ERP enables cross-linking analysis through BI functions, such as gaining insights into inventory distribution and sales-to-cash conversion rates, promptly identifying potential stockback and unsold risks, and providing precise promotional, clearance, and delisting decision support for marketing departments. At the same time, the financial management section can integrate and analyze multi-dimensional cost data such as sales and advertising investments, warehousing and transportation, to achieve refined financial management and operational decision optimization.

The market scale of cross-border e-commerce platforms increased from 890 million yuan in 2020 to 1.65 billion yuan in 2024, with a compound annual growth rate of 16.7%; the market scale of Amazon platforms increased from 300 million yuan to 560 million yuan; the overall market is expected to grow at an average annual rate of 24.5% from 2025 to 2029, reaching 4.62 billion yuan by 2029. Amazon platforms will increase from 650 million yuan to 1.6 billion yuan, while non-Amazon platforms will rise from 1.27 billion yuan to 3 billion yuan, with the proportion of non-Amazon platforms continuously increasing. The industry's growth momentum has shifted from relying solely on Amazon platforms to being driven by multiple global and multi-platform, multi-market collaborations. New platforms such as Temu, TikTok Shop, and SHEIN have risen rapidly, attracting a large amount of traffic and sellers. Sellers, in order to seize the new traffic dividend, have started operating multiple platforms simultaneously, making it an 'urgent need' rather than an 'optional feature' for ERP systems capable of integrating and managing multiple platforms.

Source: Expert interviews, Frost & Sullivan analysis

The downstream of the cross-border e-commerce ERP industry chain mainly consists of cross-border sellers operating on global e-commerce platforms such as Amazon, eBay, and Shopee. Amazon is the world's largest cross-border e-commerce platform, with an average monthly visit volume of 4.79 billion, and its total transaction volume accounted for about 66% of mainstream global e-commerce platforms in 2024. From 2020 to 2024, the number and transaction volume of Amazon Chinese sellers continued to increase. In 2024, there were nearly 2.3 million sellers, accounting for over 48%, with a transaction scale reaching $280.8 billion, accounting for 30%. Most cross-border e-commerce ERP manufacturers have launched specialized ERP systems for the Amazon platform, with Saifu ERP and Jijia ERP being ERP solutions specifically designed for Amazon sellers.

Source: Public information compilation, Frost & Sullivan analysis

Domestic E-commerce ERPFor domestic e-commerce sellers (such as Taobao, JD.com, etc.) and small and medium-sized manufacturing enterprises, focusing on the digital upgrade of internal management systems, the core functions cover modules such as inventory management, financial management, supply chain collaboration, and multi-channel store management. Such systems have accumulated profound experience in process integration and industry adaptability, forming a mature ecosystem and customer base. However, the layout of domestic e-commerce ERP in overseas platform integration, foreign currency settlement, international tax compliance, cross-border warehousing management, and other cross-border functions is relatively weak, with a limited level of internationalization.

Cross-border E-commerce ERPThe main service area is for Chinese cross-border sellers operating overseas e-commerce platforms (such as Amazon, Temu, etc.), which is currently the most competitive segment. There are numerous manufacturers in this field, with rapid product iterations, and differentiation mainly lies in core capabilities such as multi-platform and multi-store management, order aggregation and efficient processing, intelligent logistics tracking, cross-border warehouse distribution coordination, fiscal compliance, and data-driven operational analysis. Some leading manufacturers are leveraging AI and big data technologies to extend towards intelligent product selection, automation, and refined operations, forming new growth engines.

E-commerce ERP for OverseasThe focus is on serving local e-commerce sellers (such as TikTok Shop, Shopee, etc.) or core Chinese outbound enterprises. The positioning is to provide an integrated management solution featuring 'supply chain collaboration + overseas localization operations + data analysis'. Although the number of manufacturers in this field is relatively small, they show strong growth potential due to their deep optimization in localization compliance, language support, regional warehousing, and cross-border payment systems. This is becoming a strategic high ground for Chinese ERP manufacturers' global layout.

Among them, cross-border e-commerce ERP, as the fastest-growing segment in recent years, is becoming the core battlefield for innovation and competition in the ERP industry.

Source: Public information compilation, Frost & Sullivan analysis

Source: Public information compilation and analysis by Frost & Sullivan

Shenzhen Meiyunji Network Technology Co., Ltd. was established in 2014 and is a globally leading e-commerce IT service company. It focuses on providing SaaS system services for global e-commerce sellers, making "buying and selling globally" simpler. Dianxiaomi has gathered a strong IT R&D team in China, with core members coming from well-known enterprises such as Baidu, Tencent, and Meituan. They have over 17 years of software R&D experience and have been deeply involved in the cross-border e-commerce industry for more than ten years, focusing on solving the pain points of global e-commerce sellers. They have undergone over a thousand iterations and optimizations each year, dedicated to making global business more efficient.

As of now, DianxiaoPi has served over 3.2 million global users, and has deep cooperation with more than 70 top e-commerce platforms, over 1,700 high-quality logistics providers, and more than 360 overseas warehouses across the world, processing over 30 million orders daily.

Source: Company website, Frost & Sullivan analysis

With the development of the industry, high-quality users on Amazon platforms have increasingly refined their requirements for ERP systems, leading to a higher willingness to pay. To meet this market gap, the Saihuo ERP system, focused on the Amazon platform, was born. It has grown rapidly with comprehensive functions, a stable and fast system, and user-friendly operation logic. Calculated based on the compound annual growth rate of the number of cross-border e-commerce ERP users in China from December 31, 2022, to December 31, 2024, Saihuo ERP achieved a growth rate of 113%, ranking first in the industry.

Source: Company website, Frost & Sullivan analysis

Saihuo ERP takes advertising data analysis as its core focus. Its 'Sales Insights' feature aims to help sellers find the optimal balance point for advertising investment by deconstructing the relationship between advertising sales and natural sales, thereby enhancing the return on advertising investment and addressing the pain points of many sellers who spend a lot of time and see poor results in advertising adjustments.