On December 19, 2024, the release of the 'Report on the Development of Brand Competitiveness in Major Countries' and the 'Interview with Cultural Envoys from Major Countries' were successfully held in Beijing. Wu Gang, the chief producer of 'Major Brands', Wang Chenhui, the managing partner and president of Frost & Sullivan's Greater China region, co-founder and president of LeadLeo, along with more than a dozen outstanding 'Cultural Envoys from Major Countries' from different industries, attended the event to cut the ribbon for the release of the 'Report on the Development of Brand Competitiveness in Major Countries' and took precious group photos.
In his subsequent speech, Wang Chenhui first spoke highly of the strategic cooperation relationship between Frost & Sullivan, LeadLeo, and 'Great Brands'. He pointed out that 'technological innovation and business model innovation are the dual engines for enterprise development, and the 'Great Brands Competitiveness Development Report' itself is a model of innovation dissemination.' Wang Chenhui emphasized that 'through this report, we hope to uncover the cultural essence within the DNA of enterprises, shaping it into historically significant data and visual proofs. We also hope that this report can become a powerful booster for the development of Chinese brands, uncovering, verifying, and disseminating the value and competitiveness of Chinese brands, providing solid support for the long-term development of brands!'
According to Wang Chenhui, with globalization deepening day by day, Chinese brands are becoming increasingly dazzling on the international stage. Brands such as CCCC Group, Huawei, Sany Group, Zoomlion Group, Golden Voice Group, and Dongpeng Holdings Group have won widespread recognition in the global market with their outstanding quality, innovative technology, high-quality service, and profound cultural heritage. They have become representatives of major country brands and also demonstrate the soft power of Chinese culture and the country's international status. Against this backdrop, Frost & Sullivan, LeadLeo, and 'Major Country Brands' jointly released the 'Competitive Power Development Report of Major Country Brands' (hereinafter referred to as the 'Report'), aiming to deeply analyze brand value from multiple dimensions and explore the construction and enhancement of brand competitiveness.
The report focuses on brand value and brand competitiveness, discussing market challenges and opportunities, the evolution of Chinese brands, as well as exemplary cases of major country brands. As the most valuable intangible asset of an enterprise, brand value is reflected in various aspects such as competitive enhancement, brand image shaping, consumer awareness building, and influence on the industrial landscape. Enterprises need continuous innovation and high-quality services. At the same time, they also need to effectively tap into brand value and achieve value dissemination, deepen emotional connections with consumers, so as to build strong brand competitiveness.
In order to evaluate brand competitiveness more scientifically, Frost & Sullivan, LeadLeo, and 'Great Brands' have jointly constructed the 'Brand Competitiveness Model'. This model is built from four dimensions: brand influence, brand strength, brand growth, and brand sustainability, comprehensively analyzing the connotation of brand competitiveness. These four dimensions are interrelated and mutually driving, jointly promoting brand growth and sustainable development. Through this model, enterprises can more clearly understand and tap into their own brand competitiveness, and clarify the direction and focus of brand building and communication.
In addition, to empower enterprises in more effectively constructing and communicating brand value, the report has refined four core elements of brand competitiveness: originality, leadership, innovation, and growth. Originality is the source of brand uniqueness, innovation drives the brand to continuously meet consumers' personalized needs, leadership reflects the brand's leading position in the industry, and growth reflects the brand's development speed and potential. These elements support the continuous development of the brand and the stability of its market position at multiple levels.
At the end of his speech, Wang Chenhui also stated that in the future, Frost & Sullivan and LeadLeo will work together with 'Great Brands China' to create a unique brand cultural image for Chinese brands, especially Chinese entrepreneurs, both domestically and internationally. 'In the future, we will actively strive to help Chinese enterprises tell more vivid brand stories globally and enhance their international influence.'
Subsequently, Wang Chenhui participated in a roundtable discussion themed 'Practical Experiences in Cultural Transmission Going Global', engaging in discussions and exchanges with Huang Zheng, Vice President of Dongpeng Holdings, and Li Linbin, General Manager of the Beijing Office of Jingshengdao Group.
Wang Chenhui proposed in the discussion: 'The key to cultural globalization lies in products. From film and television works, fashion trends, to food exports, products rich in Chinese cultural elements are widely loved globally. These products are not only carriers of Chinese culture but also bridges connecting the emotions and cognitions of Chinese and foreign consumers. From mobile phones to household appliances, from Hanfu to tea sets, these products, imbued with profound cultural heritage, not only meet the material needs of overseas markets but also invisibly convey China's aesthetic concepts, lifestyle, and even values. Secondly, originality is also crucial. Originality is not only reflected in the novel and unique design of product forms and breakthrough innovations in functionality but also lies in the richness and depth of the cultural connotations contained within the products, as well as the uniqueness and foresight of the aesthetic concepts displayed.'
In response, he used the two industries of hot pot and herbal tea as examples to illustrate, detailing successful cases of Haidilao's local adaptation, the establishment of dining table cultural scenarios, and the leadership of Wanglaoji culture, which has integrated into local culture. Wang Chenhui believes that only by combining local characteristics with international market demands can Chinese culture truly take root and sprout overseas. He stated, 'With a series of consumption-stimulating policies introduced by the state, new impetus has been injected into the real economy, providing a rare opportunity for the internationalization of our traditional cultural brands. Under this general trend, major brands adhere to originality and innovation, deeply exploring the profound heritage of Chinese culture, and combining modern aesthetics and technological innovation to step onto the world stage. I believe that in the near future, Chinese culture will surely become famous internationally!'
Messages from Entrepreneurs and Scholars
"With the rapid development of China's economy and the deepening of opening up, the overseas expansion of Chinese brands has become an important chapter of national strategy, with many enterprises actively pushing their brands onto the world stage. Frost & Sullivan has delved into the core connotations of 'big country brands' from four dimensions: 'big', 'nation', 'product', and 'brand'. The 'Development Report on the Competitiveness of Big Country Brands' reveals the profound connection between brand building and national development, aiming to provide brands with the most cutting-edge insights and strategic guidance through scientific innovation. With the advancement of national strategies such as the 'Belt and Road Initiative', Chinese entrepreneurs have encountered unprecedented opportunities. This report guides and inspires entrepreneurs to use the power of brands to tell Chinese stories, convey Chinese values, and establish strong brand images globally."
Dr. Wang Xin, Global Partner at Frost & Sullivan and Chairman of the Greater China Region
"In the critical period for China to transition from high-speed development to high-quality development, scientific innovation has become the core driving force for brand continuous progress. The 'Report on the Development of Great Power Brand Competitiveness' not only involves technological innovation and breakthroughs but also encompasses a comprehensive upgrade in concepts and models. It is hoped that through this report, we can explore and share these innovative paths to provide strong support for the long-term development of brands."
—&mdash>Wang Chenhui, Co-founder and President of LeadLeo
Left: Dr. Wang Xin, Global Partner and Chairman of Greater China at Frost & Sullivan
Moderator: Wu Gang, Chief Producer of "Great Brands"
Right: Wang Chenhui, Co-founder and President of LeadLeo
"The display of a major global brand and the concept of 'the great matters of the nation' highlight the utility created for society by brands. This clarifies the brand's responsibility in national and social development; the greater the responsibility, the stronger the brand's competitiveness."
—— Ding Junjie, Professor at Communication University of China
"Build Chinese brands well, ensure integrity and quality, and drive innovation. Let the world see China's confident strength, promote Chinese brands towards the world with a global perspective, and jointly create a bright future for Chinese brands."
——zeng yuexing, professor at the Mingde College of Beijing Institute of Technology
"Branding is the intangible asset of an enterprise. Strengthening brand building and enhancing brand competitiveness are the only ways for Chinese brands to go global."
Zhao Hong, Director of the China Enterprise Management Research Center at the University of Chinese Academy of Sciences, Professor
"Let the world continue to witness 'China speed' and 'China creation', and let the world feel the unique charm of Chinese brands."
Sun Yongcai, Chairman of CRRC Group
"The great rejuvenation of the Chinese nation requires more 'big brand' enterprises. To gain the world's recognition for 'Made in China' and create more 'big brand' enterprises, more entrepreneurs need to participate and work hard. 'Towards Big Branding' records the trajectory of Chinese brand growth and demonstrates the journey of Chinese brands striving forward, thereby inspiring more Chinese brands to go global."
Liang Wengen, Chairman of Sany Group
"I hope that every bottle of beverage can convey the quality of China, and that every step forward can silently build the strength of a Chinese brand!"
—— Zong Fuli, Chairman and General Manager of Hangzhou Wahaha Group
"I believe that starting with small things is what makes a great brand."
—— Dong Mingzhu, Chairman of Gree Electric Appliances
"Bringing cutting-edge sports technology from the sports arena to everyday sports products that everyone can afford, allowing everyone to enjoy the pure joy and excitement that sports bring, is what we mean by 'Made for Everyone'."
—— Ding Shizhong Chairman of the Board of Directors, Anta Group
"Living on this, I have dedicated myself to this craft. Upholding a long-term perspective and imbued with craftsmanship, I create warm and sustainable green building materials, making beautiful homes within reach."
He Xinming, Chairman of Dongpeng Holdings
"Quality is the cornerstone of a brand. Shounong will uphold quality, enhance competitiveness with an international perspective, and strive to become a modern food group that leads a healthy and wonderful life."
—&mdash>Ma Jun, Deputy General Manager of the Capital Agribusiness Food Group
"Independent innovation as the wing, building brand competitiveness for the dreamer nation, jointly writing a new chapter in Digital China."
——Kong Jinzhu, General Manager of Qilin Software Co., Ltd.
"Uphold craftsmanship, drive innovation, embrace change, and jointly build a sustainable future. Let our professional and friendly brand illuminate the global home market."
——Wang Weiyang, Vice Chairman and President of Tusen Gao Ding Home Furnishings
"Pay attention to the health needs of core consumers, participate in formulating national and industry standards, and fulfill the mission of a 'major brand' in the ever-changing home market. I believe that ethnic enterprises need to stick to their original aspirations through innovation, benefiting all directions, with profitability being just a bonus after doing the right things."
—— Wang Jiahui Da Bathroom & Sanitary Ware Group President
"Digital intelligence drives development, and software empowers the future, making Chinese software brands and management wisdom renowned worldwide."
—&mdash>Guo Jintong, Vice President of UFIDA Group
"The Vienna brand series under the Beitatei model leverages scientific research and innovation with Chinese-characteristic plant resources to create a skin health ecosystem in China and serve consumers worldwide."
—&mdash>Guo Zhenyu, Chairman of Baitian Group
"Adhere to our original aspiration, innovate forward, forge a cultural and tourism brand with the spirit of dinosaurs, and jointly create a new chapter in the high-quality development of China's cultural and tourism industry."
—— Shen Bo, Secretary of the Party Committee and Chairman of Shenlongyuan Cultural Tourism Group Co., Ltd.
"Focus on new energy, drive development through innovation. Yipuleshi is committed to enhancing brand competitiveness and contributing Chinese wisdom and strength to the global charging field."
—&mdash> Dai Guofeng, Chief Technology Officer, Shenzhen Yipu Leshi Technology Co., Ltd.
"In the future, there will definitely be more outstanding Chinese brands recognized and chosen by global consumers, leading to a surge in world-class enterprises with international competitiveness and globally leading brands. Bosideng will make unremitting efforts to move from 'China's No.1' to 'global leader'."
—&mdash>Founder, Group Board Member and President of BYD Auto, Gao Dekang
"Golden Voice, singing the anthem of a national brand; Upholding quality, Changbao Probiotics, forged with craftsmanship, nourishing the healthy physique of the nation, and opening up a new future."
——Jiang Peizhen, Chairman of Golden Voice Group
"Li Bai runs the globe, transforming the impossible into the possible through running, conveying brand strength, and embarking on a new journey with his hand in hand for great brands."
——Li Zhenyu, Founder of Li Bai Running the Globe
"Uphold the original aspiration of nurturing mothers and babies, lead with technological innovation. Beinmei is committed to enhancing the global competitiveness of Chinese brands and jointly building a healthy future for mothers and babies."
——Xie Hongbei, Founder of Bain & Company
"Creating vibrant clothing that serves the brilliance of every individual. Hailan Home adheres to inheriting diverse clothing cultures and strives to create world-class Chinese brands with heart."
—— Zhou Lichen, Chairman of Hailan Group
"Utilize global resources to create a global market, embody value through innovation, quality, and social responsibility, and become an outstanding enterprise with future competitiveness."
—— Song Zheng, Founder and Chairman of the Board of Directors of Hao Children Group
"Focus on the full life cycle health care of children, continuously drive high-quality development through innovation, and build a national brand in pediatric drugs."
Liu Jingping, Secretary of the Party Committee and Chairman of Hulua Wa Pharmaceutical Group
"CCCC Group builds a world brand with outstanding quality and innovation-driven development, looking forward to the report's contribution to enhancing the global competitiveness of Chinese brands."
—&mdash>Zha Changmiao, Executive Minister of the Party Committee Working Department of CCCC Group
"The integration of brand essence with traditional culture can forge outstanding competitiveness and jointly paint a new era for the brand."
—&mdash>Mao Jihong, Chairman of Guangzhou Exceptional Apparel Co., Ltd.
"TCL, as a major global brand, will continue to implement its globalization strategy. Representing Chinese brands and strength, we will work hand in hand with our partners to coexist harmoniously and serve global consumers."
—— Li Dongsheng, Founder and Chairman of TCL
