In recent years, China's cross-border e-commerce industry has entered a stage of high-quality development under the joint impetus of global supply chain restructuring and the digital wave. With the diversification of overseas consumption channels and the improvement of fulfillment systems, cross-border e-commerce has gradually become a new driving force for China's foreign trade. In 2024, China's total imports and exports through cross-border e-commerce reached 4.3 trillion yuan, with exports accounting for 82%, maintaining double-digit growth for five consecutive years.
Against this backdrop, cross-border e-commerce ERP systems, as a digital infrastructure connecting upstream supply chains with downstream sales terminals, are transforming from 'auxiliary tools' to 'operating centers'. Their core value lies in achieving efficient collaboration among key links such as orders, inventory, logistics, and finance through data integration, process automation, and intelligent decision support. This helps sellers reduce costs, increase efficiency, improve compliance levels, and strengthen their global fulfillment capabilities.
Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') has officially released the 'China Cross-border E-commerce ERP Market Research Report - White Paper on Cross-border E-commerce ERP' (hereinafter referred to as the 'White Paper'). The report aims to conduct a comprehensive and in-depth analysis of the cross-border e-commerce ERP industry, exploring the driving factors behind the industry's development from multiple aspects such as policies and regulations, industrial development, market demand, technological innovation, etc., to uncover the huge potential for industry development and track the future development trends of the industry.
As the central hub for enterprises' digital outbound operations, cross-border e-commerce ERP systems are reshaping seller operation and management models. By integrating data across multiple links such as orders, inventory, settlement, and logistics, it helps enterprises achieve refined and globalized business collaboration.TemuThe rise of diversified overseas platforms such as TikTok Shop, SHEIN, and AliExpress, along with the maturity of intelligent logistics and SaaS ecosystems, has brought about a new phase of rapid iteration and commercial expansion for China's cross-border e-commerce ERP industry. In the future, ERP systems will become a key digital infrastructure connecting Made in China with global consumers. The market prospects are broad, and the industry continues to release innovation space.
PART.01
Global Cross-border E-commerce Market Overview
Global online retail sales and their proportion in overall retail have been steadily increasing, creating favorable conditions for cross-border e-commerce. From 2020 to 2024, the average order value per customer for cross-border e-commerce in North America rose from $2,700 to $3,400, reflecting a continuous strengthening of consumer purchasing power in high-value markets; in Europe, it dropped from $2,100 to $1,800, although there was a decline, partly due to the increase in penetration of mid- and low-priced products and consumers' price sensitivity, indicating the characteristics of market structure adjustment; in South America, it dropped from $485 to $459, maintaining a relatively stable overall scale despite being small in size; in Southeast Asia, it dropped from $681 to $588, under short-term pressure, but with improved infrastructure and consumption upgrading, the region still has room for flexibility in the future. Overall, the North American market is showing steady growth, while other emerging markets are in the stage of optimizing consumption structure and rebalancing prices.
Source: EBANX, Frost & Sullivan analysis
From 2020 to 2024, the scale of cross-border e-commerce imports and exports in China showed a steady growth trend. In particular, in 2024, exports accounted for 82% of cross-border e-commerce transactions, becoming an important force in China's foreign trade development. The value of cross-border e-commerce imports and exports in China increased from 1.69 trillion yuan in 2020 to 2.63 trillion yuan in 2024, with a compound annual growth rate of 11.7%. It is expected that from 2025 to 2029, the growth rate will increase by an average annual rate of 10.4%, reaching 4.27 trillion yuan by 2029.
Source: General Administration of Customs, Government of China website, Frost & Sullivan analysis
From 2020 to 2024, the scale of China's cross-border e-commerce market showed a steady growth trend. The proportion of export-oriented cross-border e-commerce increased from 66% in 2020 to 82% in 2024, becoming an important force in China's foreign trade development.
Source: General Administration of Customs, Frost & Sullivan analysis
PART.02
Value Analysis of ERP for Cross-border E-commerce in China
Source: Analysis by Frost & Sullivan
ERP provides cross-link digital solutions for cross-border e-commerce sellers. In terms of service breadth, it covers all SaaS tools required for the entire link, enabling unified management across multiple platforms. In depth, it supports refined analysis across links, driving business decisions with data.
Highly integrated SaaS tools
ERP connects the cross-border e-commerce business chain, highly integrating the SaaS tools required by sellers across various links, providing an integrated business management platform. The core value of ERP lies in unblocking data links around business processes such as product selection and listing, marketing conversion, supply chain and warehousing management, customer service and after-sales, settlement and declaration, coordinating various functional modules, and constructing an efficient and integrated full-process management system.
Link-level Perspective Analysis
Based on the integration of full-link SaaS tools, ERP's embedded BI feature provides refined analysis for each operational link. It covers everything from marketing campaign performance, channel conversion, and ROI, to inventory turnover and transportation costs in warehousing logistics, evaluation and analysis of customer service after-sales links, as well as profit and tax compliance in settlement declaration links. Through data insights, it helps enterprises improve efficiency and profitability at each link.
Cross-linkage analysis
ERP enables cross-linking analysis through BI functions, such as understanding inventory distribution and sales-to-stock conversion rates, promptly identifying potential overstocking and unsold risks, and providing precise promotional, clearance, and delisting decision support for marketing departments. At the same time, the financial management section can integrate and analyze multi-dimensional cost data such as sales and advertising investments, warehousing and transportation, achieving refined financial management and optimized business decision-making.
PART.03
Market scale of cross-border e-commerce ERP in China
The market scale of cross-border e-commerce platforms increased from 890 million yuan in 2020 to 1.65 billion yuan in 2024, with a compound annual growth rate of 16.7%; the market scale of the Amazon platform increased from 300 million yuan to 560 million yuan; the overall market is expected to grow at an average annual rate of 24.5% from 2025 to 2029, reaching 46.2 billion yuan by 2029. The Amazon platform will increase from 650 million yuan to 1.6 billion yuan, while non-Amazon platforms will increase from 1.27 billion yuan to 3 billion yuan, with the proportion of non-Amazon platforms continuously rising. The industry's growth momentum shifts from relying solely on the Amazon platform to being driven by multiple global platforms and markets. Temu,TikTok ShopNew platforms such as SHEIN have risen rapidly, attracting a large amount of traffic and sellers. In order to seize the new traffic dividend, sellers have started operating multiple platforms simultaneously, making ERP that can integrate and manage multiple platforms a 'must-have' rather than an 'optional'.
Source: Expert interviews, Frost & Sullivan analysis
The downstream of the cross-border e-commerce ERP industry chain mainly consists of cross-border sellers operating on global e-commerce platforms such as Amazon, eBay, and Shopee. Amazon is the world's largest cross-border e-commerce platform with an average monthly visit volume of 4.79 billion, and its total transaction volume in 2024 accounted for about 66% of mainstream global e-commerce platforms. From 2020 to 2024, the number of Amazon Chinese sellers and transaction amounts continued to increase. In 2024, there were nearly 2.3 million sellers, accounting for over 48%, with a transaction scale reaching $280.8 billion, accounting for 30%. Most cross-border e-commerce ERP manufacturers have launched specialized ERP systems targeting the Amazon platform.Saihu ERPBoth Jigsaw and Accumulate ERP are ERP solutions specifically designed for Amazon sellers.
Source: Public information compilation, Frost & Sullivan analysis
PART.04
China Cross-border E-commerce ERP Industry Chain Map
Domestic E-commerce ERPFor domestic e-commerce sellers (such as Taobao, JD.com, etc.) and small to medium-sized manufacturing enterprises, focusing on the digital upgrade of internal management systems, the core functions cover modules such as inventory management, financial management, supply chain collaboration, and multi-channel store management. Such systems have accumulated profound experience in process integration and industry adaptability, forming a mature ecosystem and customer base. However, domestic e-commerce ERP has relatively weak layouts in cross-border functions such as overseas platform docking, foreign currency settlement, international tax compliance, and cross-border warehousing management, with a limited level of internationalization.
Cross-border E-commerce ERPThe main service area is for Chinese cross-border sellers operating overseas e-commerce platforms (such as Amazon, Temu, etc.), which is currently the most competitive segment. There are numerous manufacturers in this field, and product iterations are rapid. Differentiation mainly lies in core capabilities such as multi-platform and multi-store management, order aggregation and efficient processing, intelligent logistics tracking, cross-border warehouse distribution coordination, fiscal and tax compliance, and data-driven operational analysis. Some leading manufacturers are leveraging AI and big data technologies to extend into intelligent product selection, automation, and refined operations, forming new growth engines.
E-commerce ERP for OverseasThe focus is on serving local e-commerce sellers (such as TikTok Shop, Shopee, etc.) that are more oriented towards overseas markets or the core of Chinese outbound enterprises. The positioning is to provide an integrated management solution that includes 'supply chain collaboration + overseas localization operations + data analysis'. Although the number of manufacturers in this field is relatively small, they show strong growth potential due to their in-depth optimization in localization compliance, language support, regional warehousing, and cross-border payment systems. This area is becoming a strategic high ground for Chinese ERP manufacturers to expand their global layout.
Among them, cross-border e-commerce ERP, as the fastest-growing segment in recent years, is becoming the core battlefield for innovation and competition in the ERP industry.
Source: Public information compilation, Frost & Sullivan analysis
PART.05
The Competitive Landscape of Cross-border E-commerce ERP in China
Source: Public information compilation, Frost & Sullivan analysis
Shenzhen Meiyunji Network Technology Co., Ltd. was established in 2014 and is a globally leading e-commerce IT service company, focusing on providing SaaS system services for global e-commerce sellers, making 'buying and selling globally' simpler.Shop AssistantGather a strong domestic IT R&D team, with core members from well-known enterprises such as Baidu, Tencent, and Meituan. They have over 17 years of software R&D experience and have been deeply involved in the cross-border e-commerce industry for more than a decade, focusing on solving pain points for global e-commerce sellers. They have made over a thousand iterations and optimizations each year, dedicated to making global business more efficient.
As of now, DianxiaoPi has served over 3.2 million global users and has established deep cooperation with more than 70 top e-commerce platforms, over 1,700 high-quality logistics providers, and more than 360 overseas warehouses around the world, processing over 30 million orders daily.
Source: Company website, Frost & Sullivan analysis
With the development of the industry, high-quality users on Amazon platforms have increasingly refined their requirements for ERP systems, leading to a higher willingness to pay. To meet this market gap, the Saihuo ERP system, focused on the Amazon platform, was born. It has grown rapidly with comprehensive functions, a stable and fast system, and user-friendly operation logic. Calculated based on the compound annual growth rate of the number of cross-border e-commerce ERP users in China from December 31, 2022, to December 31, 2024, Saihuo ERP achieved a growth rate of 113%, ranking first in the industry.
Source: Company website, Frost & Sullivan analysis
Saihuo ERP takes advertising data analysis as its core focus. Its 'Sales Insights' feature aims to help sellers find the optimal balance point for advertising investment by deconstructing the relationship between advertising sales and natural sales, thereby enhancing the return on advertising investment and addressing many sellers' pain points of time-consuming and ineffective advertising adjustments.
