Good News on Listing | Frost & Sullivan Assists Easy Health Group in Successful Hong Kong Listing

Good News on Listing | Frost & Sullivan Assists Easy Health Group in Successful Hong Kong Listing

Published: 2025/12/23

上市捷报丨沙利文助力轻松健康集团成功赴港上市

 

Relaxed Health Group (Stock Code: 2661.HK) successfully listed on the Hong Kong Capital Market Main Board on December 23, 2025. Relaxed Health Group is a leading provider of comprehensive digital health services and health insurance in China, mainly offering health-related and insurance-related solutions. It is committed to providing protection and support to those in need through an easy-to-use, precise, and affordable set of health solutions. Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') provided exclusive industry advisory services for the listing of Relaxed Health Group, and hereby warmly congratulate them on their successful listing.

Relaxed Health Group (hereinafter referred to as 'Relaxed Health' or 'the Company') successfully went public on December 23, 2025, issuing 26.54 million shares at a price of HK$22.68 per share, raising a net amount of approximately HK$513 million.

 

During the process of listing in Hong Kong this time, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the issuer's competitive advantages, assisting the issuer, investment banks, and other intermediaries in completing the relevant parts of the prospectus (such as overview, competitive advantages and strategy, industry overview, business, and other important chapters), facilitating communication between the issuer and the Exchange and investors, helping investors quickly understand the market ecosystem and competitive landscape, and assisting the issuer in completing feedback on various industry-related issues from the Exchange.

 

Frost & Sullivan has always been a leader in helping companies go public in Hong Kong. According to LiveReport's big data (statistical data as of September 30, 2025), from January to September 2025, as well as during the past 12 and 36 months, Frost & Sullivan provided listing industry advisory services to 47 (market share 72%), 62 (market share 69%), and 162 (market share 70%) Hong Kong-listed IPOs respectively, ranking first in terms of number. It has rich industry experience and communication experience with regulatory authorities, exchanges, investment and financing institutions, and various related organizations.

 

PART/1

Investment Highlights

 

  • The company is a leading provider of comprehensive digital health services and health insurance in China.

     

  • The company has established a highly trusted and widely recognized brand, and has a good track record in creating exceptional value for users, customers, and other business partners.

     

  • The company has efficient user acquisition capabilities and high user engagement, bringing significant network effects to the company's platform.

     

  • The company has an ecosystem centered on the overall well-being of users, providing digital health services and customized financial resources.

 

According to the Frost & Sullivan report, in terms of revenue for 2024:

 

  • It is the tenth largest provider of digital comprehensive health services and health insurance services in China;

     

  • It is the seventh largest digital health service provider in China.

 

PART/2

Overview of China's Digital Comprehensive Health Services and Health Insurance Services Market

 

Digital comprehensive health services and health insurance services refer to various comprehensive and convenient health services and health insurance offerings provided to individuals, pharmaceutical companies, and medical device enterprises through the use of digital technology and internet platforms. Market participants mainly include digital health insurance service platforms and digital health service providers.

 

With the continuous expansion of the internet user base and the increasing awareness of health, the penetration rate of digital health sales (calculated as the ratio of the market size of China's digital health service market to the total market size of health service markets) increased from 1.0% in 2020 to 2.8% in 2024, and is expected to reach 7.1% by 2029. The penetration rate of digital health insurance sales also shows a similar growth trend, increasing from 5.7% in 2020 to 7.2% in 2024, and is expected to reach 12.9% by 2029. The continuous increase in penetration rates has driven up the market size of China's digital comprehensive health services and health insurance services (in terms of revenue), from 727 billion yuan in 2020 to 2365 billion yuan in 2024, with a compound annual growth rate of 34.3%, and is expected to reach 7485 billion yuan by 2029. The compound annual growth rate from 2024 to 2029 is expected to be 25.9%. China's digital comprehensive health services and health insurance services market (classified by service type) includes the digital health service market and the digital health insurance service market.

Data source: Analysis by Frost & Sullivan

 

PART/3

Driving factors of China's digital comprehensive health service and health insurance service market

 

● Technological innovation and ecosystem construction

 

Technological innovation is the core driving force for the development of digital comprehensive health services and health insurance service platforms. The continuous improvement and application of cutting-edge technologies such as AI and big data provide strong technical support for the development of digital health services and health insurance service platforms in terms of efficiency and service quality enhancement, intelligent reinforcement, and customized services. For example, the application of big data technology enables digital comprehensive health services and health insurance service platforms to analyze user behavior and assess health risks, to customize insurance products and personalized premium pricing for users. The application of AI technology allows digital comprehensive health services and health insurance service platforms to develop intelligent consultation systems that provide preliminary treatment recommendations for users and guide them to appropriate medical institutions to optimize medical resource allocation.

 

● Increased market demand

 

The aging population and rising incidence of chronic diseases in China have increased public demand for efficient and convenient comprehensive health services and health insurance services. Therefore, digital comprehensive health service and health insurance service platforms are favored by users for providing diverse services (including insurance products, telemedicine, family doctors, and chronic disease management), meeting users' diverse health needs.

 

● One-stop, diversified and comprehensive services

 

The Digital Comprehensive Health Service and Health Insurance Service Platform integrates health services, health insurance-related products, and services to create an efficient and convenient one-stop service platform. Its services cover a wide range of health services (such as online registration, remote consultation, and electronic medical record management) and insurance services (such as online registration, plan customization, and compensation processing). The integration of these products and services can meet users' diverse health and protection needs, greatly enhance user experience, improve user satisfaction and stickiness, and attract new users.

 

PART/4

  Development Trends of China's Digital Comprehensive Health Services and Health Insurance Services Market

 

● Market is developing rapidly

 

Beneficial government policies, the enhancement of public health awareness, and the increasing demand for medical services have driven the vigorous development of China's digital health service industry. In recent years, the state has introduced a series of favorable policies to encourage the development of China's digital health service market. For example, the "Opinions of the General Office of the State Council on Promoting the Development of 'Internet + Healthcare'" issued by the General Office of the State Council on April 28, 2018, proposed to improve the "Internet + Healthcare" service system, encourage medical institutions to use the Internet and other information technologies to expand the space and content of healthcare services, and create an integrated online and offline full-process healthcare service. This policy creates a favorable development environment for the industry by regulating and supporting the digital medical service market, promoting the widespread application of digital medical services. Another example is the "Opinions on Further Improving the Medical and Health Service System" issued by the General Office of the CPC Central Committee and the General Office of the State Council on March 23, 2023, which proposed to accelerate the application of the Internet, blockchain, Internet of Things, artificial intelligence, cloud computing, and big data in the field of healthcare. This policy provides new opportunities for technological innovation in the development of the digital medical service market by supporting the broader application of information technology in China's medical service system, promoting continuous growth of the industry. The aforementioned favorable policies, the widespread application of advanced technologies such as the Internet, artificial intelligence, and big data in healthcare scenarios, enable more people to enjoy higher-quality digital comprehensive health services and health insurance services, creating huge growth opportunities for the market. For instance, the AI-driven assisted diagnosis and treatment system promotes the upgrade of telemedicine, big data technology assists in the analysis and optimization of regional medical resource scheduling, the Internet breaks geographical barriers, allowing more regions to enjoy high-quality healthcare and insurance services. In addition, with the continuous enhancement of public health awareness, the demand for personalized and convenient health services and health insurance services is growing day by day, further promoting market development. In summary, benefiting from favorable policies and the growing public health demand, China's digital comprehensive health service and health insurance service market is expected to experience rapid growth.

 

● Personalized and customized services

 

As the needs of individuals and enterprises become increasingly diverse, the digital comprehensive health service and health insurance service market will enhance service customization levels by expanding service offerings, and provide more accurate and personalized health management and medical service solutions to improve user experience and retention.

 

● Continuously integrate resources

 

The digital comprehensive health service and health insurance service market will continue to strengthen cooperation with medical institutions, insurance companies, and other health service and health insurance service providers in the future to meet customers' demand for one-stop health services and insurance.

 

PART/5

  Competitive landscape of China's digital comprehensive health service and health insurance service market

 

Currently, most providers in the digital comprehensive health and health insurance service market are still focused on digital health services or digital health insurance services. Even if some providers offer both, their revenue often tends towards one of these segments. Therefore, if only market participants with significant revenue in both businesses are selected as comparables, market participants that compete with the company in either digital health services or digital health insurance services will be overlooked.

 

In addition, with the continuous development of the market, more and more suppliers have shown a trend of expanding their business into digital health services and digital health insurance services. By integrating health and health insurance resources, suppliers can form a seamless ecosystem, enhance user loyalty, increase cross-selling opportunities, and provide users with a more comprehensive health management experience, meeting the increasingly diverse needs of consumers.

 

The Chinese digital comprehensive health service and health insurance service market is fragmented. In 2024, there were over 3,000 market participants in this field, with the top 15 platforms accounting for less than 10% of the total market share by revenue. The company is one of the few suppliers in the Chinese digital comprehensive health and health insurance service market, focusing its strategy on digital health services and digital health insurance services. In 2024, by revenue, the company ranked 10th in the Chinese digital comprehensive health service and health insurance service market.

Data source: Analysis by Frost & Sullivan

 

PART/6

  Overview of China's Digital Health Service Market

 

Digital health services refer to health services provided by qualified health institutions or health service providers to individual or corporate clients through digital technology and internet platforms. These platforms offer digital health solutions to individuals and corporate clients, such as early screening, online appointment booking, and personalized health services. For pharmaceutical companies and medical device companies, these platforms provide important support through digital marketing (science popularization services) and digital medical research assistance. These platforms enable individuals to obtain convenient health services and assist enterprises in optimizing their product development, marketing strategies, and research work using advanced digital technology.

 

The China Digital Health Service Platform (by revenue) increased from RMB 629 billion in 2020 to RMB 2215 billion in 2024, with a compound annual growth rate of 37.0%. It is expected to reach RMB 7068 billion by 2029, with a compound annual growth rate of 26.1% from 2024 to 2029.

Data source: Analysis by Frost & Sullivan

 

The digital health enterprise services provided to medical institutions and pharmaceutical companies mainly include three categories: (i) digital marketing services; (ii)Digital RWS Service(iii) Other services, such as software and system development services. In recent years, the digital health enterprise service market has developed rapidly, mainly driven by favorable policies and the increasing demand for efficient marketing, medical research, and popular science services in the pharmaceutical and medical device industries.

 

A series of favorable policies introduced by the Chinese government have driven the healthcare sector, especially increasing the demand for public science popularization services from pharmaceutical and medical device companies. For example, the '14th Five-Year Plan' for National Health issued by the General Office of the State Council requires improving the national health science popularization expert database and resource library, and encourages medical institutions and medical staff to carry out health promotion and education. In addition, the 'Guiding Opinions on Promoting and Standardizing the Application Development of Health Medical Big Data' issued by the General Office of the State Council propose that it is necessary to actively guide medical and health institutions and social forces to participate in various forms of science popularization activities, and promote the knowledge of health medical big data applications.

 

In 2024, the Chinese digital health enterprise service market accounted for 33.8% of the total scale of China's digital health service market. As pharmaceutical and medical device companies increase investment in digital marketing services (including science popularization services) and research services, the digital health enterprise service market will see broader development prospects. In terms of revenue, the Chinese digital health enterprise service market is expected to reach RMB 262.9 billion by 2029.

Data source: Analysis by Frost & Sullivan

 

PART/7

  Competitive landscape of China's digital health service market

 

The digital health service market in China is fragmented, with the top 15 platforms accounting for less than 6.0% of the total market share based on revenue in 2024. In 2024, the company ranked seventh in the digital health service market in China (by revenue).

Data source: Analysis by Frost & Sullivan

 

The company's science popularization service is part of the digital marketing service market within the digital health enterprise service sector. The competitive landscape in this market is relatively fragmented, with the top ten platforms accounting for less than 10% of the total market share based on revenue in 2024. In terms of revenue in 2024, the company ranked sixth in the Chinese digital marketing service market.

Data source: Analysis by Frost & Sullivan

 

PART/8

  Overview of China's Digital Health Insurance Service Market

 

A digital insurance service platform refers to an insurance brokerage company that sells insurance products relying on internet platforms and provides information and transaction services for multiple insurance buyers and sellers. Utilizing its long-term cooperation with insurance companies and extensive user base, the digital insurance service platform also offers other digital insurance services (such as digital operations and management solutions) to meet the operational needs of insurance companies in underwriting, risk control, and related fields. Digital insurance service platforms have competitive advantages over traditional insurance sales methods in the following aspects:

 

chinainsurance penetration rate(The ratio is calculated by dividing the total premium by GDP, and it is still relatively low, at 4.4% in 2024. Meanwhile, the insurance penetration rates in the United States, the United Kingdom, and Japan for the same year were 12.5%, 10.9%, and 8.8%, respectively, indicating that the Chinese insurance market has significant growth potential. In Chinainsurance density(Calculated by dividing the total premium by China's population) it is $578 in 2024, while in the same year, the insurance density in the United States, the United Kingdom, and Japan was 10.0 per thousand dollars, 5.1 per thousand dollars, and 3.0 per thousand dollars respectively. With the rapid growth of the digital user base and the continuous rise in digital penetration rate in China, the digital health insurance service market (by revenue) in China increased rapidly from RMB 98 billion in 2020 to RMB 150 billion in 2024, with a compound annual growth rate of 11.2%. It is expected to reach RMB 417 billion by 2029, with a compound annual growth rate expected from 2024 to 2029 of 22.7%.

Data source: Analysis by Frost & Sullivan

 

PART/9

  Competitive landscape of China's digital health insurance service market

 

The digital health insurance service market in China is relatively fragmented. In 2024, ranked by first-year premiums, the company ranked seventh in the digital health insurance service market in China.

Data source: Analysis by Frost & Sullivan

 


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