The '2022 China Consumer Healthcare Series Report: Hair Transplant Industry Snapshot' is now available!

Consumer healthcare is based on consumer willingness and mainly includes four categories according to the body part: hair transplantation, medical aesthetics, ophthalmology, and dentistry.

The hair transplantation industry has developed rapidly since 2015, with the number of newly registered institutions increasing by 108.7% compared to the previous year in 2015. The number of hair transplantation institutions continues to grow at a rapid pace.Yonghe, Bilian Sheng, Xinsheng, BarleyThe four leading chain hair transplant institutions have begun to expand their commercial footprint.

According to sales figures, the terminal sales of the formal hair transplantation market reached 237.1 billion yuan in 2021, with a compound growth rate of 24.5% from 2017 to 2021; the compound growth rate is expected to be 12.0% from 2021 to 2026, and the market size is expected to reach 418.3 billion yuan by 2026.

Chain hair transplant institutionsRising as a mainstream hair transplant institution through marketing advantages and professional services, it has a market share of over 30% in the hair transplant industry: typical chain hair transplant institutions focus on scalp and hair health, offering only two services: hair transplant and hair care, which are most recognized by consumers based on their willingness to undergo hair transplant procedures.

Medical aesthetics institutionIt has the advantage of prioritizing customer conversion. However, due to the scattered distribution of departments, its market share in the hair transplantation market is relatively low. Medical beauty institutions can convert customers. If consumers from other departments have a need for hair transplantation, medical beauty institutions will consider effectively converting them, and their market share is also higher than that of public hospitals.

public hospitalThe treatment of hair loss mainly relies on non-surgical methods. Coupled with the limited surgical resources in public hospitals, hair transplantation is less commonly performed.

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