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Frost & Sullivan Releases 'Research Report on China's Cloud Computing Market'E-commerce industry2023)》
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Frost & Sullivanfrost &Frost & Sullivan, abbreviated as 'Frost & Sullivan', released the 'China Cloud Computing Market Research Report - E-commerce Industry (2023)' on December 19, 2023. E-commerce cloud refers to e-commerce platforms based on cloud computing, which utilize technologies such as cloud computing, cloud storage, and artificial intelligence to help e-commerce enterprises optimize resource sharing, data security, operational efficiency, and flexibility.
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Key Points of Research and Implementation on China E-commerce Cloud Market
This report focuses on E-commerce cloud servicesThe definition of a solution is aimed at e-commerce scenarios, covering main use cases such as intelligent marketing, intelligent supply, and infrastructure upgrades, and is achieved throughIaaS, PaaSandSaaSLayered service forms, providing full lifecycle management services covering products and users. This report aims to analyze2023The current industry status, key values, driving factors, and development trends of e-commerce cloud services in Greater China (including Mainland China, Taiwan, Macau, and Hong Kong).
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Key use cases of E-commerce Cloud
E-commerce enterprises can easily cope with the challenges brought about by flash sales promotions using cloud computing-related technologies. At the same time, they are developing scenario applications such as personalized recommendations, intelligent advertising placement, product intelligent prediction, and e-commerce platforms going global. Intelligent marketing is a digital marketing tool and platform developed based on core technologies such as artificial intelligence and big data, featuring intelligence and automation. It supports e-commerce enterprises to complete functions such as precise marketing, business analysis, and personalized recommendations. Intelligent supply is aimed at freight logistics, supply chain, daily operations, etc., to achieve functions such as sales prediction, flexible supply, dynamic replenishment, precise inventory preparation, and production and sales coordination. Infrastructure upgrade is based on basic cloud facilities to help e-commerce enterprises build more stable and secure e-commerce platforms; it provides system elastic scaling and highly stable databases to meet the high-concurrency needs of flash sales promotions scenarios.
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Core Value of E-commerce Cloud
Reduce costs and increase efficiency, improve system operation stability and security In non-cloud environments, e-commerce enterprises face issues such as high costs, insufficient stability, and security risks. Before adopting cloud servers, enterprises need to purchase traditional physical servers and dedicate an operational team to manage them, which is costly and inefficient. In addition, e-commerce promotion scenarios can lead to sudden spikes in system traffic, requiring e-commerce enterprises to have a more powerful cloud platform to ensure operational stability. The e-commerce industry has a long business chain, generates a large amount of data, and exposes many external interfaces, making it easy for user privacy to be leaked. Insufficient disaster recovery can lead to data loss. Therefore, e-commerce has the need to move its business to the cloud, transitioning from the information-based phase to the digital phase. Cloud platforms have emerged to help enterprises reduce costs, increase efficiency, and improve system operational stability and security. Under the trend of consumption upgrading, the degree of personalization of products and services has increased.
Enable data to better serve businesses and enhance user experience. With the continuous improvement of per capita income levels, consumers exhibit more diversified consumption demands, continuously increasing their personalized needs for products and services, which provides opportunities for the emergence of new products and forces the market launch frequency of new products to accelerate. In addition, with the rise of short video live streaming platforms, users' consumption decision-making patterns have shifted from simply pursuing cost-effectiveness to emphasizing content guidance. The model of influencer marketing and content curation using social media has matured rapidly, and the operational models of e-commerce companies have gradually changed. Digital intelligent technology enables data to better support business operations and enhance user experience. Based on changes in consumer needs, e-commerce enterprises have a further need for digital upgrading, with a stronger emphasis on improving user experience at the product and service levels, transitioning from the digital phase to the digital intelligence phase.
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China's E-commerce Cloud maintains rapid growth
At present, the Internet penetration rate in China has approached saturation. As the demographic dividend of the Internet gradually subsides, the growth rate of e-commerce sales has also shown a slowdown trend, and the industry has shifted from incremental competition to a stage of stock competition. E-commerce enterprises need to seek cost reduction and efficiency improvement in internal operations and continuously expand external businesses to enhance their competitive strength and thus gain market share growth. Therefore, e-commerce platforms need to develop in a more intelligent direction, with an increasing demand for technical products such as big data, databases, and cloud containers. Taking intelligent marketing as an example, e-commerce enterprises transmit customer data obtained from electronic terminals to data warehouses, analyze it using big data and artificial intelligence technologies, mine information such as customer group needs and consumption capabilities, thereby predicting users' consumption behaviors and making personalized recommendations. In terms of advertising promotion, e-commerce enterprises can also achieve precise advertising placement through intelligent means such as machine learning, carry out targeted marketing activities, and increase advertising clicks and conversion rates. Therefore, the e-commerce cloud industry in China has achieved rapid growth, and the market scale has changed from2016year114RMB billion growth to2022year502Yuan. In the future, the industry will continue its high growth, with an estimated2025The annual industry scale will reach8571000 million yuan. And the continuous growth of e-commerce cross-border business andAR/VRThe support of technology will drive the e-commerce cloud industry to a higher stage.
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Global growth consulting firm, Frost & Sullivanfrost &Frost & Sullivan, abbreviated as 'Frost & Sullivan', integrates 62 years of global consulting experience and has been serving the booming Chinese market with dedication for 25 years. With a global perspective, it helps over 10,000 clients accelerate their business growth, assist them in achieving growth, innovation, and leading benchmarks within their industries, and realize capital operation goals such as financing and listing.
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