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Frost & Sullivan releases the 'White Paper on the Overseas University Course Tutoring Industry in China'
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Overseas university course tutoring in China refers to the provision of academic support and course guidance services for Chinese international students studying at overseas higher education institutions located in China. The service aims to help international students cope with learning problems arising from language barriers, differences in learning content and methods, academic requirements, etc., thereby assisting them in adapting to the overseas university educational environment and improving their academic performance.
Frost & Sullivanfrost &Frost & Sullivan, hereinafter referred to as 'Frost & Sullivan', has released the 'White Paper on the Overseas University Course Tutoring Industry in China' through in-depth industry analysis and extensive market research. Based on Frost & Sullivan's professional research and comprehensive analysis, the report elaborates on the current status of the overseas university course tutoring industry in China, consumer demand preferences, and other aspects, providing accurate business insights. Through this white paper, Frost & Sullivan aims to help industry participants seize important business opportunities in the overseas university course tutoring industry in China and provide consumers with more accurate and high-quality course tutoring services.
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PART.
01
Current Development Status of Overseas University Course Tutoring Industry in China
Service Model Evolution: The course tutoring service model for overseas universities in China has undergone a transformation from early offline teaching mainly localized and small-class-based, to large-scale online operations during the period of rapid growth relying on the internet and changes in international students' learning patterns and habits, and then to a stable development phase focusing on personalized and customized needs. Driven by technological progress, expanding scale of study abroad programs, and diversified student needs, the service model continues to evolve, with service content further innovating. It has gradually moved from regionally limited high-touch services to a new stage of efficient and differentiated competition.
Data source: Analysis by Frost & Sullivan
Service Content Expansion: Initially, the course tutoring service for overseas universities in China centered on in-class guidance, mainly helping students understand classroom knowledge, complete homework, and prepare for exams, focusing on bridging language and academic gaps. In the mid-term, against the backdrop of an increase in the number of international students and greater subject difficulty, the service chain extended to pre-class preparation and post-class review, forming a full-process learning management model that enhances the continuity and stability of academic performance. During the stable development period, academic risk response was further added to this foundation, including academic appeals, deferred applications, defense counseling, etc., to help students cope with high-risk situations such as failing courses and warnings, constructing a comprehensive guarantee system integrating academic improvement, compliance guidance, and psychological support.
Data source: Analysis by Frost & Sullivan
PART.
02
Market scale of overseas university course tutoring industry in China
From 2020 to 2024, the market scale of the overseas university course tutoring industry in China increased from 470 million yuan to 700 million yuan, with a compound annual growth rate of 10.5%. It is expected that by 2029, the market will grow to 1.3 billion yuan, with a compound annual growth rate of 14.1% from 2025 to 2029. In 2020, affected by the pandemic, a large number of Chinese students shifted from offline learning to online learning, which affected their learning outcomes to some extent, increasing the market demand for overseas university course tutoring and driving rapid growth in the industry's market scale. After the return to normalcy of study abroad education, overseas universities reopened offline teaching, and the growth rate of the industry's market scale slowed down. Although there are still geopolitical and other turbulent factors in the study abroad market, the number of Chinese students is expected to continue growing in the future. At the same time, with the expansion of service content, the penetration rate of the overseas university course tutoring market is gradually increasing. It is expected that the market demand for overseas university course tutoring services will continue to grow, and the market scale will continue to expand.
Data source: Analysis by Frost & Sullivan
PART.
03
Consumer demand preferences in the overseas university course tutoring industry in China
The core demand of all consumers seeking overseas university course tutoring is to successfully complete their studies through guidance. In terms of gender, female consumers have a stronger demand for academic assurance and tend to rely on tutoring to ensure the smooth completion of their studies. They also have high requirements for emotional support and companionship during the tutoring process; men, on the other hand, tend to further expand their knowledge beyond the curriculum after completing their studies.
Data source: Analysis by Frost & Sullivan
Excellent teaching resources are the most valued decision-making factor among all consumers choosing overseas university course tutoring services. Female consumers tend to be more result-oriented and risk-conscious when selecting tutors from tutoring institutions, while male consumers tend to focus on experience optimization and personalized matching when making their choices.
Data source: Analysis by Frost & Sullivan
Regionally, European students value teachers' qualifications and experience the most when choosing tutoring institutions. North American students are most concerned about the customization of courses. Asian and Oceania students, while paying attention to teachers' qualifications and experience, also care about the assurance of teaching outcomes.
Data source: Analysis by Frost & Sullivan
PART.
04
Competitive landscape of overseas university course tutoring industry in China
The overall user satisfaction, teaching quality, faculty strength, and service effectiveness of overseas university course tutoring institutions are important indicators reflecting their market competitiveness. High teaching quality reflects the tutoring institution's high-quality tutor resources and tutoring level; a strong faculty provides the institution with a wider range of subject coverage and customer loyalty; good service effectiveness, such as a high success rate in grievance services and significant improvement in students' grades, become important factors for tutoring institutions to expand their market influence and win market reputation for the brand.
The development of the overseas university course tutoring industry in China has been relatively short-lived and is still in its early stages. There are few market participants, mostly private tutoring institutions, and there are very few professional tutoring institutions with mature teams. As a professional tutoring institution, Lumi Education has a mature tutor recruitment and training process and is equipped with a professional service team. Compared to private tutoring institutions, it can provide more professional and meticulous services. By comparing user ratings, it can be seen that Lumi Education currently has a high overall rating, high teaching quality, strong faculty, and excellent service effects among Chinese overseas university course tutoring institutions. Compared to other institutions, it has a greater competitive advantage in the market.
Data source: Analysis by Frost & Sullivan
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Global growth consulting firm, Frost & Sullivanfrost &Frost & Sullivan, abbreviated as 'Frost & Sullivan', integrates 64 years of global consulting experience and has dedicated 27 years to serving the rapidly developing Chinese market with a global perspective. It helps over 10,000 clients accelerate their business growth by providing them with global insights, enabling them to achieve growth, innovation, and leading benchmarks within their industries, as well as realizing capital operation goals such as financing and listing.
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