The report shows that with the accelerated popularization of generative artificial intelligence, digital marketing is undergoing a profound paradigm shift from traffic dominance to cognitive dominance. The core transformation lies in the fact that the frontline of brand competition has moved forward from traditional discovery to being accurately understood, prioritized, and cited as authoritative evidence by AI systems. By building a Knowledge Network of Integrity & Trust (KNIT) based on real data and authoritative evidence, enterprises can upgrade scattered information into a standardized knowledge system that can be stably called upon and reused by AI. The white paper deeply analyzes the implementation paths for cognitive dominance across five major tracks, including enterprise services, retail e-commerce, and local life. It also proposes for the first time the AI Brand Equity Value Development Index (AIBV) system, establishing four core evaluation metrics: Share of Answer (SoA), AI citation rate, cognitive consistency, and sentiment orientation. In the face of market chaos during the industry's pre-standard period, AI brand equity construction based on authenticity, transparency, and verifiability has become the optimal choice for sustainable development. This new system is leading brand communication to leapfrog toward a systematic information governance engineering oriented to the AI era.
