Good News on Listing | Frost & Sullivan Assists Hangzhou Tongshifu Cultural and Creative (Group) Co., Ltd. in Successfully Going Public in Hong Kong

Good News on Listing | Frost & Sullivan Assists Hangzhou Tongshifu Cultural and Creative (Group) Co., Ltd. in Successfully Going Public in Hong Kong

Published: 2026/03/31

上市捷报丨沙利文助力杭州铜师傅文创(集团)股份有限公司成功赴港上市

Frost & Sullivan

Hangzhou Copper Master Cultural and Creative (Group) Co., Ltd. (Stock Code: 0664.HK) successfully listed on the main board of the Hong Kong capital market on March 31, 2026. The company is a Chinese copper cultural and creative handicrafts company that mainly provides various copper cultural and creative products through its offline stores and online sales channels. Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') provides exclusive industry advisory services for the listing of Hangzhou Copper Master Cultural and Creative (Group) Co., Ltd., and hereby warmly congratulates them on their successful listing.

Hangzhou Tongshifu Cultural and Creative (Group) Co., Ltd. (hereinafter referred to as 'Tongshifu') successfully listed on March 31, 2026. The company plans to issue 7.4068 million H shares globally, of which 10% will be publicly offered in Hong Kong and 90% internationally. The issue price per share ranges from HK$60.00 to HK$68.00, with the net proceeds from global issuance expected to be at least HK$504 million.
During the process of listing in Hong Kong this time, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the issuer's competitive advantages, assisting the issuer, investment banks, and other intermediaries in completing the relevant parts of the prospectus (such as overview, competitive advantages and strategy, industry overview, business, and other important chapters), helping the issuer complete communication with the Hong Kong Stock Exchange and investors, assisting investors in quickly understanding the market ecosystem and competitive landscape, and assisting the issuer in completing feedback on various industry-related issues from the Hong Kong Stock Exchange.
Frost & Sullivan has always been a leader in helping companies go public in Hong Kong. According to LiveReport's big data, from January to December 2025, and over the past 36 months, Frost & Sullivan provided listing industry advisory services for 82 (market share of 73%) and 180 (market share of 71%) Hong Kong-listed IPOs, ranking first in terms of number, with rich industry experience and communication skills with regulatory authorities, exchanges, investment and financing institutions, and various related agencies.

 

PART/ 1

Investment highlights

  • As of 2024, the company ranked first in terms of total revenue in the Chinese copper cultural and creative craft product market;

  • As of 2024, the company ranks first in terms of total online revenue in the Chinese copper cultural and creative handicraft market;

  • In 2024, the company received the Alibaba Fish Craftsmanship Design Award;

  • In 2024, the company received the Tmall Home Furnishings 2024 Excellence Brand Award;

  • In 2023, the company received the Hasbro Toy Industry Award;

  • In 2022, the company received the Best Cultural and Creative Product Development Award from Universal Pictures Greater China.

According to the Frost & Sullivan report for the year ending December 31, 2024:

  • In terms of revenue from copper cultural and creative products in China, the company ranks first among copper cultural and creative product brands;

  • In terms of online copper cultural and creative handicraft revenue in China, the company ranks first among copper cultural and creative handicraft brands.

 

PART/ 2

Overview of the Chinese Copper Cultural and Creative Products Market

In 2019, the market scale of copper cultural and creative craft products in China reached RMB 11.082 billion, and it is expected to increase to RMB 22.823 billion by 2029, nearly doubling in ten years. Copper ornaments have always been the largest product category, accounting for more than 75% of the market. In terms of sales revenue, this segment is expected to grow from RMB 12.343 billion in 2024 to RMB 18.706 billion in 2029, with a compound annual growth rate of 8.7%, exceeding the overall market growth level. In contrast, the growth of copper sculptures and paintings is relatively flat, reaching RMB 2.757 billion by 2029, while the 'other' category has been relatively stable over the decade, accounting for about 7% of the total.
Driven by decorative and gift scenarios, the demand for copper ornaments is strong, and the market shows a robust expansion trend. In contrast, the growth rate of copper sculptures and other product types is slower, mainly serving as a complement to product diversification. As consumers' preferences shift towards personalized aesthetics, cultural expression, and decorative items, copper ornaments are expected to remain the main driver of growth in this category.

Note: Others include bronze statues, bronze bookmarks, bronze incense burners, and other lifestyle-oriented copper products (such as cups and teapots).

Data source: Analysis by Frost & Sullivan

From 2019 to 2024, the overall market for copper cultural and creative craft products in China steadily increased from RMB 11.082 billion to RMB 15.764 billion. Among them, online sales grew rapidly, with a compound annual growth rate of 8.6%. It is expected that by 2029, online channels will account for more than 62% of total sales, reflecting the continuous increasing preference of consumers for digital platforms, as well as the growing importance of live streaming and social e-commerce.
The rapid growth in online sales is driven by the digital transformation of retail, the surge in the number of cultural e-commerce platforms, and the increasing acceptance of consumers for online purchases of art collections. Short videos, live streaming, and social e-commerce have become the core channels for copper craft product brands to acquire traffic, especially among young consumers and urban shoppers. Although offline channels have slowed down in growth rate, they still maintain an important position in experiential retail, high-end customization services, and cultural tourism scenarios. It is expected that the integration of online and offline will become the mainstream sales model for copper craft products in the future.Data source: Analysis by Frost & Sullivan

 

PART/ 3

Driving factors of the Chinese copper cultural and creative handicraft market

● Emotional value-driven

As consumers increasingly pursue products that align with their personal emotions and aesthetic preferences, copper cultural and creative craft products have won widespread market favor due to their symbolic meaning, exquisite artistic details, and uniqueness. Especially among consumer groups with higher purchasing power, such as young professionals and middle-class consumers with higher cultural literacy, there is a strong demand for products that combine personalization, emotional expression, and visual aesthetics. This emotional value proposition helps to expand the customer base, enhance long-term brand affinity, and drive demand for handmade cultural and creative craft products.

● Policy-driven industry development

During the 14th Five-Year Plan period, China introduced a series of supportive policies and guidelines to promote the integrated development of culture and tourism, such as the "Key Project Plan for the Inheritance and Development of Excellent Traditional Chinese Culture during the 14th Five-Year Plan Period" and the "Guiding Opinions on Promoting the Inheritance and Innovative Development of the Arts and Crafts Industry." These policies cover cultural inheritance, craftsmanship innovation, and the integration of culture and tourism. They are combined with local funds, namely fiscal incentives from local governments and special funds for cultural and creative industries, such as project subsidies, grants, and support based on rewards, as well as industrial parks, aiming to upgrade copper crafts into more standardized and higher-value-added cultural and creative products. At the same time, by promoting the integration of cultural and creative products into cultural tourism consumption scenarios, such as museums, cultural venues, and tourist attractions, and facilitating market access through industrial park platforms, exhibitions, and compliant digital distribution channels, these measures expand business channels for enterprises like our group. The policy support focuses on standards and certification, quality and compliance, design and research and development, IP protection, as well as compliant distribution and digital channels, thereby enhancing product awareness, pricing power, and market coverage. The "National Trend Brands Young Consumer Insights Report" released by Xinhua News Agency in 2022 pointed out that the search popularity of national trend brands has increased by 528% over the past decade, with post-90s consumers accounting for 87% of this consumer group, indicating solid demand support.

● Cultural Narrative and IP-Driven Engagement

"National Trend" is driving consumers towards narrative-led experiences. Copper craft product brands combine traditional culture with contemporary IPs through myths, museums, animations, and entertainment content to enhance engagement. Collaborations with cultural roots such as the Palace Museum and Dunhuang have strengthened symbolic meaning and visual relevance, enhancing market attractiveness. In addition to attracting short-term attention, IP narratives also create deeper emotional bonds and recognizable cultural identities, supporting the long-term vitality of brands.

 

PART/ 4

Future Trends of the Chinese Copper Cultural and Creative Products Market

● The consumer base and application scenarios continue to expand.

The consumer base for copper cultural and creative products in China is continuously expanding, no longer limited to wealthy individuals who pursue a cultural taste and stronger purchasing power. Driven by 'national trend' aesthetics, stronger brand narratives, contemporary design, and more diversified pricing, brands are expanding their product range to cover different price levels and styles to meet various preferences. The use of products is also shifting from gifts and decoration to personal collection, self-reward, and daily cultural expression, supporting broader multi-dimensional growth.

● The influence of Chinese cultural arts and crafts products around the world is growing day by day.

Driven by the growing influence and exchange of Chinese culture, the international recognition of copper cultural and creative craft products has been continuously increasing. With the support of initiatives such as the 'Belt and Road' and policies encouraging overseas expansion, coupled with a strong interest in overseas Chinese aesthetics, cultural brands are expanding through products that can preserve Chinese artistic achievements while adapting to local preferences. International exhibitions, art fairs, museum collaborations, and cross-border retail partnerships help build awareness in Southeast Asia, Europe, and North America, creating growth opportunities.

 

PART/ 5

Competitive landscape of copper cultural and creative products in China

According to the Frost & Sullivan report, for the fiscal year ending December 31, 2024, the company ranked first among copper cultural and creative handicraft brands in terms of revenue from copper cultural and creative handicraft products.Data source: Chanmom, Qichacha, analysis by Frost & Sullivan

According to the Frost & Sullivan report, for the fiscal year ending December 31, 2024, the company ranked first among copper cultural and creative handicraft brands in terms of revenue from online sales of such products in China.Data source: CicadaMom, Qichacha, analysis by Frost & Sullivan

 

 


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