2026年6月，弗若斯特沙利文正式发布《2025年中国火锅行业研究报告》。报告指出，中国餐饮行业保持稳步增长，火锅作为中餐第一大品类，凭借高度社交化的消费场景、丰富的食材组合及较强的标准化能力，持续释放增长潜力。2025年中国火锅行业市场规模已达约6.6千亿元人民币，预计2030年将突破万亿元，行业在品牌化、连锁化和高质价比趋势下仍具广阔发展空间。
川渝火锅是中国火锅市场的核心主流派系。报告显示，川渝火锅以鲜明的麻辣风味、丰富食材和深厚文化底蕴占据火锅市场约66%的收入份额，2025年市场规模约4.4千亿元人民币。伴随消费者对健康、新鲜、品质和就餐氛围的关注提升，川渝火锅品牌正围绕食材品质、锅底口味、供应链效率及门店体验持续创新，推动市场向高质价比、健康化、特色化和标准化方向发展。
报告进一步以巴奴毛肚火锅等品牌为重点案例，呈现川渝火锅品牌差异化竞争路径。巴奴毛肚火锅以“毛肚和菌汤”为特色，坚持“产品主义”品牌理念，通过天然食材、毛肚处理技术、央厨定制化生产及冷鲜配送等供应链能力，强化菜品品质和门店运营一致性。作为毛肚火锅代表品牌，巴奴的产品定位和创新实践为火锅行业在红海竞争中构建品牌辨识度和长期竞争力提供了重要样本。
In June 2026, Frost & Sullivan released the 2025 China Hotpot Industry Research Report. The report notes that China’s catering industry has continued to grow steadily, with hotpot standing as the largest category within Chinese cuisine. Supported by highly social dining occasions, broad ingredient choices and strong standardization potential, China’s hotpot market reached approximately RMB660 billion in 2025 and is expected to exceed RMB1 trillion by 2030, indicating substantial room for continued growth amid branding, chain expansion and high value-for-money consumption trends.
Sichuan-Chongqing hotpot is one of the core mainstream segments in China’s hotpot market. According to the report, Sichuan-Chongqing hotpot accounted for approximately 66% of China’s hotpot market by revenue in 2025, with a market size of around RMB440 billion. As consumers place greater emphasis on health, freshness, quality and dining atmosphere, leading Sichuan-Chongqing hotpot brands are continuing to innovate in ingredient quality, soup base flavors, supply chain efficiency and store experience, driving the market toward higher value-for-money, healthier, more distinctive and more standardized development.
The report also highlights brands such as Banu Maodu Hotpot as key case studies of differentiated competition in the Sichuan-Chongqing hotpot market. Featuring “maodu and mushroom soup” and adhering to its “productism” brand philosophy, Banu has strengthened dish quality and operational consistency through natural ingredients, maodu processing technology, customized central kitchen production and chilled distribution. As a representative maodu hotpot brand, Banu’s product positioning and innovation practices provide an important example for building brand recognition and long-term competitiveness in a highly competitive hotpot market.
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沙利文 贾先生
