In June 2026, Frost & Sullivan officially released the “2025 China Hotpot Industry Research Report”. The report indicates that China’s catering industry continues to grow steadily, with hotpot being the largest category within Chinese cuisine. Thanks to highly social dining scenarios, diverse ingredient options and strong standardization capabilities, the hotpot market reached approximately RMB660 billion in 2025 and is expected to exceed RMB1 trillion by 2030, showing significant potential for further growth under trends such as branding, chain expansion and high value-for-money consumption.
Sichuan-Chongqing hotpot represents the core mainstream segment in China’s hotpot market. The report shows that Sichuan-Chongqing hotpot accounts for about 66% of the hotpot market revenue in 2025, with a market size of around RMB440 billion. As consumers pay more attention to health, freshness, quality and dining environment, leading brands in this area are continuously innovating in ingredient quality, soup base flavors, supply chain efficiency and store experience, driving the market toward higher value-for-money, healthier, more distinctive and more standardized development.
The report also uses brands like Banu Maodu Hotpot as key examples of differentiated competition in the Sichuan-Chongqing hotpot market. Banu Maodu Hotpot features “maodu and mushroom soup” and adheres to its “productism” brand philosophy. By using natural ingredients, maodu processing technology, customized central kitchen production and cold delivery, Banu enhances dish quality and operational consistency. As a representative maodu hotpot brand, Banu’s product positioning and innovation practices provide an important example for building brand recognition and long-term competitiveness in a highly competitive hotpot market.
in June 2026, Frost & Sullivan published the 2025 China Hotpot Industry Research Report. The report states that China’s catering industry has maintained steady growth, with hotpot being the largest category within Chinese cuisine. Supported by highly social dining environments, a wide range of ingredients and strong standardization capabilities, the hotpot market reached approximately RMB660 billion in 2025 and is expected to surpass RMB1 trillion by 2030, indicating ample room for continued growth in areas such as branding, chain expansion and high value-for-money consumption trends.
Sichuan-Chongqing hotpot is one of the core mainstream segments in China’s hotpot market. According to the report, Sichuan-Chongqing hotpot accounted for approximately 66% of the hotpot market revenue in 2025, with a market size of around RMB440 billion. As consumers focus more on health, freshness, quality and dining experience, leading Sichuan-Chongqing hotpot brands are innovating in ingredient quality, soup base flavors, supply chain efficiency and store experience, guiding the market toward higher value-for-money, healthier, more distinctive and more standardized development.
The report also highlights brands like Banu Maodu Hotpot as key cases of differentiated competition in the Sichuan-Chongqing hotpot market. With “maodu and mushroom soup” and following its “productism” brand philosophy, Banu enhances dish quality and operational consistency through natural ingredients, maodu processing technology, customized central kitchen production and cold delivery. As a representative maodu hotpot brand, Banu’s product positioning and innovation practices serve as an important example for building brand recognition and long-term competitiveness in a highly competitive hotpot market.
If you have further research needs regarding China’s hotpot industry, the Sichuan-Chongqing hotpot market and related brand competition patterns, please contact us:
Mr. Jia from Frost & Sullivan
