数字化医学科普及患者教育服务是指通过互联网平台、微信公众号、小程序、短视频、直播、社群、企业微信、AI内容生成工具及数字化健康管理工具等方式，围绕疾病认知、药品知识、诊疗路径、早期筛查、慢病管理、用药依从性及健康生活方式等主题，向患者及潜在人群提供专业化、内容化、场景化和长期化的医学科普及患者教育服务，主要服务于制药企业、医疗器械企业、健康服务机构、保险公司及其他医疗健康相关企业。
中国数字化医学科普及患者教育垂直型服务厂商的竞争优势主要体现在对特定疾病领域的长期深耕、专业医学内容转化、患者精细化运营及医药企业需求理解等方面。领先厂商通过持续沉淀疾病知识体系、标准化项目流程及患者服务工具，逐步形成较高的专业壁垒和客户黏性。轻松健康作为中国数字化医学科普及患者教育服务市场的领先参与者，2025年位居中国数字化医学科普及患者教育垂直型服务厂商第一名。未来，垂直型服务厂商预计将由单一内容制作或项目执行，进一步向覆盖患者识别、教育干预、随访管理、效果评估及数据洞察的全流程服务延伸，并通过拓展疾病领域、完善数字化平台及加强数据能力，提升服务规模化、标准化及持续运营能力。
Digital medical science popularization and patient education services refer to professional, content-driven, scenario-based and long-term medical science popularization and patient education services delivered to patients and potential patient populations through internet platforms, WeChat official accounts, mini-programs, short videos, livestreaming, online communities, WeCom, AI content generation tools and digital health management tools. Such services cover topics including disease awareness, drug knowledge, diagnosis and treatment pathways, early screening, chronic disease management, medication adherence and healthy lifestyles, and primarily serve pharmaceutical companies, medical device companies, healthcare service institutions, insurance companies and other healthcare-related enterprises.
The competitive advantages of vertical service providers in China’s digital medical science popularization and patient education market are mainly reflected in their long-term specialization in specific disease areas, professional medical content transformation capabilities, refined patient operation capabilities and deep understanding of pharmaceutical companies’ needs. Leading providers have gradually built strong professional barriers and customer stickiness through the continuous accumulation of disease knowledge systems, standardized project processes and patient service tools. As a leading participant in China’s digital medical science popularization and patient education services market, Qingsong Health ranked first among vertical service providers in China’s digital medical science popularization and patient education market in 2025. Going forward, vertical service providers are expected to further evolve from single content production or project execution toward full-process services covering patient identification, educational intervention, follow-up management, outcome evaluation and data insights. By expanding into additional disease areas, improving digital platforms and strengthening data capabilities, they are expected to enhance the scalability, standardization and continuous operation capabilities of their services.
