Good News on Listing | Frost & Sullivan Assists PT GLOBAL DIGITAL NIAGA in Successful Listing in Indonesia (BELI.IDX)

PT Global Digital Niaga (hereinafter referred to as 'Blibli') was successfully listed on November 7, 2022. The company plans to issue 17.8 million shares at an issue price of 450 rupees each, raising a net amount of approximately 8 billion rupees.

During the process of listing in Indonesia, Frost & Sullivan mainly undertook the following tasks: helping the issuer accurately and objectively understand its positioning in the target market, using objective market data to discover, support, and highlight the issuer's competitive advantages, assisting the issuer, investment banks, and other intermediaries in completing the writing of relevant parts of the prospectus (such as overview, industry overview, business, and other important sections), facilitating communication between the issuer and the Indonesian Stock Exchange and investors, helping investors quickly understand the market ecosystem and competitive landscape, and assisting the issuer in completing feedback on various industry-related issues from the Indonesian Stock Exchange.

• The company is a pioneer in the Indonesian omnichannel business and lifestyle ecosystem;

• The company has performed strongly in niche markets with large scale, high profit margins, and rapid growth rates;

• The company is customer-centric, utilizing advanced technology to create innovative solutions;

• The company has an experienced management team in the industry.

According to a report by Frost & Sullivan:

• Ranked first among Indonesian e-commerce companies in terms of total channel sales of fresh food categories in 2021;

• Based on the total channel sales of automotive categories in 2021, the company ranks second among Indonesian e-commerce enterprises.

The e-commerce market size in Southeast Asia grew from $312 billion in 2018 to $794 billion in 2020, more than tripling over the past three years. Among them, Indonesia remains the largest market, with its e-commerce market size increasing from $116 billion in 2018 to $413 billion in 2020. It is expected that from 2020 to 2025, the country's e-commerce market will achieve an annual compound growth rate of 23%. The driving factors for the growth of the Southeast Asian e-commerce market include improvements in logistics and electronic payment systems, as well as accelerated digitalization processes for brands both within and outside the region.

In 2020, the retail industry in Indonesia had a scale of $399.6 billion. It is expected that by 2025, it will reach $479.1 billion, with e-commerce sales penetration accounting for 23.9% of the total market. Due to the ongoing COVID-19 pandemic, strict lockdowns and operational restrictions have further accelerated market growth, as many consumers prefer online shopping over physical stores. E-commerce merchants offer consumers large discounts, coupons, and free delivery services, which has also attracted new customers to shop online. In addition, merchants are strengthening the provision of personalized customer experiences, which has also contributed to further expansion of market scale.

In the Indonesian e-commerce market, according to 2020 GMV, Shopee is the largest company in the market, with a 2020 GMV of up to $14 billion, accounting for approximately 30% of the market share. Libili occupies about 3% of the market share with a GMV of $1.25 billion.

Omni-channel sales are one of the very popular emerging strategies in the retail industry. This model allows consumers to place orders, make purchases, obtain priority delivery options, return goods or exchange items more flexibly at the times and locations they choose. According to a Frost & Sullivan report, in terms of omnichannel sales for fresh food categories in 2021, the company ranked first among Indonesian e-commerce businesses; in terms of omnichannel sales for automotive categories in 2021, it ranked second. The former mainly benefited from Blibli's acquisition of the fresh food chain supermarket Ranch Market, which strengthened its omnichannel strategy and expanded its influence in offline retail.

Frost & Sullivan has extensive research experience in the e-commerce industry, assisting well-known enterprises in successfully accessing capital markets. Successful listings include Starbox (NASDAQ:STBX), DayTransfers (NASDAQ:GCT), Youhe Holdings (2347.HK), YesAsia (2209.HK), Huaixin Holdings (8442.HK), Shangjin International (2528.HK), Topshop International (6110.HK), Baby Tree (1761.HK), Seko China (NASDAQ:SECO), Babbel (8297.HK), Jumei.com (NYSE.JME), Vipshop (NYSE.VIPS), and others.

01. Frost & Sullivan assists Starbox in successfully going public on the NASDAQ (NASDAQ:STBX)

02. Frost & Sullivan assists Dajian YunCang in successfully going public in the US (NASDAQ: GCT)

03. Frost & Sullivan assists Youhe Holdings in successfully listing on the Hong Kong Stock Exchange (2347.HK)

04. Frost & Sullivan assists Zherli Holdings in successfully listing on the Hong Kong Stock Exchange (2209.HK)

05. Frost & Sullivan assists Huarong Holdings in successfully listing on the Hong Kong Stock Exchange (1657.HK)

06. Frost & Sullivan assists Shangjin International in successfully listing on the Hong Kong Stock Exchange (2528.HK)

07. Frost & Sullivan assists Toppo Sports in successfully listing on the Hong Kong Stock Exchange (6110.HK)

08. Frost & Sullivan assists Baby Tree Group in successfully listing on the Hong Kong Stock Exchange (1761.HK)