Frost & Sullivan releases the‘2026 China Best Practices in AI-Enabled Marketing’report
Frost & Sullivan Releases the ‘2026 China Best Practices in AI-Enabled Marketing Report’ ‘
This report focuses on the practical application of AI technologies in enterprise marketing. It examines the implementation pathways and measurable outcomes of large language models, generative AI, AI agents, and other capabilities across key marketing functions, including content creation, customer engagement, conversion optimization, customer operations, and marketing decision-making. The report aims to showcase representative practices and the business value of AI-enabled marketing among Chinese enterprises.
This report focuses on the practical application of AI technologies in enterprise marketing. It examines the implementation pathways and measurable outcomes of large language models, generative AI, AI agents, and other capabilities across key marketing functions, including content creation, customer engagement, conversion optimization, customer operations, and marketing decision-making. The report aims to showcase representative practices and the business value of AI-enabled marketing among Chinese enterprises.
The research covers a wide range of industries, including retail and consumer goods, e-commerce, financial services, internet and digital services, automotive, real estate and home furnishings, culture and tourism, industrial manufacturing, and healthcare. Based on a structured evaluation framework and multidimensional assessment system, the report conducts a systematic analysis of AI marketing practices across different industries and application scenarios, enabling horizontal comparison across cases and longitudinal evaluation of their development and performance.
Click the following link to view an excerpt of the report:
If you have further research needs on the marketing market under AI environments, please contact us:
Mr. Yuan Yuen from Frost & Sullivan
E-mail: oliver.yuan@frostchina.com
