Cooperation Invitation | Frost & Sullivan is about to release the '2026 China Leading Index Series Research Report, Part 3: China Makeup and Foundation Cream Industry'.

At the critical stage where the Chinese consumer market is moving toward quality and personalization, the cosmetics industry, as the core carrier of the "Self-Enjoyment Economy" and "Aesthetic Expression," is becoming an important indicator for observing the iterative evolution of local consumer demand and technological changes in the supply chain. As consumer demand develops toward quality, personalization, and scenario-based approaches, cosmetics products are expanding from basic cosmetic modification functions to multiple dimensions of value such as makeup effect performance, user experience, and personalized expression. Among these, foundation and concealer, as an important category of base makeup products, are extending their application scenarios from traditional professional makeup to everyday consumer scenarios, thanks to their product characteristics in coverage, long-lasting performance, and makeup surface shaping. The consumers' refined demands for base makeup products continue to drive innovation in product formulations, dosage forms, and production processes, making the foundation and concealer industry a noteworthy niche within the cosmetics industry that combines consumer potential and room for product technology upgrades.

Based on its long-term insights into China's cosmetics and foundation and concealer industries, Frost & Sullivan (hereafter referred to as "Sullivan") will initiate the preparation and drafting of the "2026 China Leading Index Series Research Report, Part 3: China Cosmetics and Foundation and Concealer Industry". The China Leading Index (CLI) will systematically analyze industry development trends, competitive landscape, and the overall competitiveness of enterprises and products, identify industry best practices, provide credible and actionable research references for the market, and support the high-quality development of the industry.

The China Leading Index (CLI), based on China's cosmetics industry, will systematically outline the overall development of the industry, covering market size, development history, and competitive landscape, and focus on three core driving forces: channel transformation, content marketing, and product innovation, to explain the industry's growth logic and the evolution of consumer demand; it will also concentrate on industry development trends such as integrated makeup care, scenario-specific segmentation, and comprehensive upgrade of domestic brands, analyze the interactive relationship between iterative consumer demand and industrial innovation, and, in conjunction with the branding, product layout, channel operation, and market expansion practices of leading enterprises, summarize the development characteristics and successful models of leading enterprises in China's cosmetics industry.

On this basis, the CLI will further focus on China's foundation and concealer industries, systematically analyze upstream raw materials, midstream product research and development and manufacturing, and downstream brands and sales channels, and analyze the market size and core capabilities of the foundation industry; it will focus on the shift in consumer preferences and deeply explore the technical innovation directions and development trends for foundation and concealer products. The research will also examine the core challenges faced by the concealer industry in product positioning, R&D technology, brand influence, and channel and user operation, discuss the innovative pathways for the industry to transition toward everyday use, convenient user experience, brand influence building, and full-chain user operation, and, using leading product cases, summarize the industry's competitive landscape and product value realization.

Sullivan sincerely invites outstanding enterprises in the cosmetics and foundation and concealer industries to participate in this research, jointly engage multiple parties within the industrial chain in the research and publication process, and, under a professional analysis framework, arrive at a rational expression and consensus accumulation regarding industry development, and work together to promote the high-quality development of China's cosmetics and foundation and concealer industry.

As a systematic research outcome in the fields of cosmetics and foundation and concealer, the China Leading Index (CLI) research report will be widely published via Frost & Sullivan’s official website, global media matrix, and vertical consumer and industrial channels. The report will provide an in-depth presentation of the core strengths of participating enterprises, focusing on the development history of the cosmetics industry, enhanced consumer capacity and aesthetic awareness, consumer value drivers, industry pain points and corresponding innovation directions. Through differentiated presentation, it will help the market establish a clear understanding of enterprise strength and product capability, enhance industry influence and brand credibility, and provide enterprises with an authoritative platform for voice and concentrated display.

The CLI will establish an exchange platform connecting multiple parties within the cosmetics and foundation and concealer industrial chain, promoting deep interactions and resource alignment among enterprises with different positions. Different types of enterprises, such as raw material suppliers, R&D and manufacturing enterprises for formulations, brand owners, and channel service providers, can present themselves differently based on their business positioning, product layout, and core strengths, enabling precise matching and facilitating the coordinated integration of raw materials, formulation technology, production capacity, brand resources, and channel capabilities, thereby enhancing mutual understanding between enterprises and investment institutions and industrial partners and creating more opportunities for product innovation, supply chain coordination, brand building, and commercial expansion.

Thanks to the CLI’s systematic analysis of industry development trends, enhanced consumer demand, and product innovation directions, the professional expertise and core competitive advantages of participating enterprises will be objectively presented. Through the in-depth presentation of the research content, the industry’s recognition and influence will be enhanced in terms of product performance, market competitiveness, brand influence, user experience, and product innovation, further solidifying a differentiated market positioning.

With Frost & Sullivan’s network of investment institutions and industrial partners in the consumer goods and beauty industry, the publication of the CLI will effectively increase an enterprise’s visibility and facilitate access to diversified capital and industrial resources. Enterprises in the R&D and technical innovation stage can reach VC/PE firms interested in formulation R&D, raw material innovation, and product differentiation capabilities; enterprises with a mature product system and brand operation capabilities can connect with industrial capital interested in brand growth, market expansion, and commercial potential; enterprises with large-scale production capacity and mature channel layout can attract strategic investors interested in supply chain integration, brand matrix, and market share. By establishing a communication bridge between enterprises and diverse capital and industrial partners, it will help enterprises expand their development space in financing, industrial cooperation, brand expansion, and strategic integration.

Based on the deep communication established through the CLI cooperation, Sullivan can work with participating enterprises to explore various collaborative directions, including brand communication, investment and financing consulting, and growth strategy. The two parties may establish a long-term partnership on this basis, jointly addressing industry changes and working together to promote the high-quality development of the cosmetics and foundation and concealer industry.

Scan the QR code below to register for the case collection and selection.