Recently, Frost & Sullivanfrost &The 18th Frost & Sullivan China Growth, Innovation and Leadership Summit 2024, co-hosted by Frost & Sullivan and LeadLeo, was successfully held at the Jing'an Ruiji Hotel in Shanghai. The theme of this year's Frost & Sullivan New Investment Conference was 'Gather Strength & Win the Future with Quality'. It brought together the wisdom and strength of the global industry, academia, and investment community to jointly explore new growth points, markets, and tracks for the Chinese economy in the new era.
Zhang Guohua, President of the China Advertising Association, was invited to attend the opening ceremony and deliver a speech.
President of the China Advertising Association Zhang Guohua
President Zhang pointed out that since China's reform and opening up, the economy has developed rapidly, and many enterprises have entered the global stage in terms of scale.The top 500 companies, but their brand strength is not strong enough. According to the latest 2024 Fortune Global 500 list, there are 139 from the United States and 133 from China. The gap between China and the US is not significant, and China has been consistently ranked second for the past two years. However, according to the 2023 World Brand Lab's annual report on the world's top 500 brands, the United States occupies 193 places, firmly ranking first among major brand countries. In contrast, China has only 48 brands selected, showing a significant gap. Chinese enterprises, having developed from being a world factory over the years, have greatly improved the quality of their products in terms of raw materials, design, production, processing, management, innovation, after-sales service, etc. Chinese enterprises have reached a high-quality development stage in building Chinese brands. In addition to the above elements, Chinese brands also need positioning, design, and communication. It is necessary to let everyone know about the company's cultural brand philosophy and characteristics, as well as how consumers can choose.
President Zhang stated that since entering China, Frost & Sullivan has provided numerous valuable consulting services to many Chinese enterprises. In the context of high-quality development and the vigorous development of new productive forces, Frost & Sullivan's data support services in designing development visions and positioning enterprise development are even more useful. Frost & Sullivan is a council member of the China Advertising Association and plays a role in confirming the market position of corporate products, providing brand positioning and advertising for enterprises.The refinement of the slogan provides data support.
Left: Dr. Wang Xin, Global Partner and Chairman of Frost & Sullivan Greater China Region
Right: Zhang Guohua, President of the China Advertising Association
At the meeting, President Zhang also signed a strategic cooperation agreement with Dr. Wang Xin, Global Partner at Frost & Sullivan and Chairman of the Greater China Region. Subsequently, both parties will collaborate in multiple areas to carry out comprehensive and in-depth cooperation, jointly promoting the sustainable and healthy development of industries such as advertising, brand building, and going global.
