On August 27, 2025, the 19th Frost & Sullivan Global Growth, Innovation and Leadership Summit and the 4th New Investment Conference were successfully held in Shanghai. At the conference site, the research report 'Sunshine Action' was officially released.
As is well known, market research reports and insights into market data have always been an important basis for enterprises to formulate strategies and carry out business activities. With the rapid development of the domestic economy and the continuous emergence of emerging technologies, various market research methods have emerged in an endless stream. However, at the same time, problems such as "significant differences in research reports, difficulty in report discrimination, insufficient transparency of research methods, and the need for improvement of industry norms" have also emerged, profoundly affecting the development paradigm and internal logic of the market research industry.
To effectively standardize market research practices and comprehensively improve the overall level and credibility of the industry, China Quality Supervision has joined hands with authoritative media, mainstream research institutions, academic experts, and industry veterans to launch a research report titled 'Sunshine Action'. The core mission of this action is to enhance the benchmarking of industry research, promote the sunshineing of the research process, and build industry consensus at the methodological level.
Liu Zhaobin, former Chief Engineer of the General Administration of Quality Supervision, Inspection and Quarantine of China, Ding Linheng, former Second-level Inspector of the News and Publicity Department of the State Administration for Market Regulation, Bai Zhanlin, Editor-in-Chief of China Quality Supervision magazine, Wang Chenhui, Managing Partner and President of Frost & Sullivan Greater China, and Yang Zhongqi, Founder of Fanshi Marketing Consulting, jointly attended the launching ceremony.
Industry insiders predict that the 'Sunshine Action' will lead the market research industry to move forward in a more open and inclusive manner towards high-quality and sustainable development.
