On August 27th, the 19th Frost & Sullivan Global Growth, Innovation & Leadership Summit and the 4th New Investment Conference (hereinafter referred to as '2025 Frost & Sullivan New Investment Conference') - a forum on prospects for new consumer trends - was held in Shanghai, hosted by Frost & Sullivan, a global leading growth consulting firm.
On the forum, Yuan Xucong, Chief Analyst of Frost & Sullivan's AI Industry and Deputy Dean of the LeadLeo Research Institute, delivered a keynote speech titled 'Marketing Solutions for the New AI Era: Activating New Drivers of Marketing Growth'. He systematically explained the LeadLeo's new era marketing service system, innovatively proposed two major indicators, namely AINPS and GEO Indexes, to help enterprises achieve comparable and traceable quantitative evaluations, and create a brand-new 'communication power' in the AI context.
Yuan Xucong, Chief Analyst of Frost & Sullivan's AI Industry and Deputy Dean of LeadLeo Research Institute
The following are the key points from Yuan Xucong's speech:
AI becomes the entry point for information, reshaping marketing logic
The speech pointed out that in the first half of 2025, the global download volume of large models exceeded 1.7 billion times, with ChatGPT having nearly 700 million monthly active users. On mobile devices in China, the traffic share of AI dialogue assistants has reached as high as 70%, indicating that the entry point for users to access information is being reshaped by AI.
As traditional keyword-dependent SEO gradually becomes ineffective, brands lacking strategies in AI context face the risk of being 'invisible, unarticulable, or even misinterpreted.' Against this backdrop, the AISEO/GEO system has become a new key to brand marketing. By optimizing content accuracy, structure, and source credibility, brands can significantly increase their 'selection rate' in AI responses and searches, thereby integrating into users' conversations and search experiences, truly realizing 'content is brand, search is exposure.'
LeadLeo proposes a GEO full-linkage solution
To help enterprises seize the AI window period, LeadLeo Research Institute has proposed a GEO full-linkage solution, covering four major aspects: data monitoring, public opinion management, policy execution, and long-term brand maintenance. This solution not only provides practical implementation but also empowers enterprises with scientific decision-making through professional tools and platforms.
Focuses on introducing LeadLeo's innovations in tools and metrics
•AI Contextual Brand Influence Assessment Questionnaire: In March this year, LeadLeo Research Institute released the 'AI Contextual Brand Influence Assessment Questionnaire', covering 100 general questions and 27 industry-specific questions, to help enterprises clearly understand their performance differences with competitors on AI platforms.
•AINPS & GEO Index System: We have innovatively introduced the AINPS (AI Word-of-Mouth Net Recommendation Value) and GEO Indexes, serving as the brand's 'compass' and 'thermometer' on the AI platform, respectively, providing enterprises with comparable and trackable quantitative evaluations.
•GEO Effect Monitoring Platform: The GEO effect monitoring platform has been launched, presenting brand mentions, AINPS, and GEO indices in real time. It also supports customized competitor comparisons and data traceability to ensure data interpretability.
Four implementation strategies to build a healthy closed-loop AI ecosystem communication
In practice, LeadLeo has summarized four replicable implementation paths:
Based on authoritative reports, making AI "trustworthy";
Open source structured entries to make AI "understandable";
Promote AI in combination with hot topics so that it becomes "visible".
Link multiple communication channels to ensure that AI is "selected correctly".
Through this system, brands can achieve a credible, readable, visible, and opt-in-based communication loop in the AI context, realizing long-term healthy content dissemination and value accumulation.
AI window period admission ticket
"In this new AI window period, GEO is the admission ticket for brands to enter the AI ecosystem," said Yuan Xucong in his speech. "LeadLeo hopes to create a new AI marketing path that can continuously add value for enterprises through professional tools, innovative metrics, and practical implementation, making every conversation an exposure for the brand and every search an accumulation of trust."
