NIE 2025 | HuiZhi CFO Zheng Yajing: AI-driven - Innovative Application of Comprehensive Services for Overseas Tourists Entering China

The following are the key points of Zheng Yajing's speech:

HuiZhi International Tourism Core Business

Zheng Yajing pointed out that the business model of HuiZhi International Tourism is based on a digital middle platform, with core advantages in the supply chain, integrating diversified product services. Specifically, it focuses on the B2B industrial chain in the hospitality industry. Relying on the continuous iteration of information technology platforms and big data accumulation, it deeply cultivates core hotel direct procurement resources in the supply chain, dynamic [Hotel + X] product portfolios, and diversified channel coverage. With three core competitiveness and industrial advantages, it provides hotel product distribution and transaction services as the foundation, uses API interfaces as links to expand the full-scenario hospitality industry with SaaS, conducts AI intelligent content marketing, and forms an integrated comprehensive service platform that combines supply chain solutions and digital marketing solutions.

HuiZhi International Tourism has opened up a digital and intelligent channel connecting global hotel resources through its digital middle platform, empowering industry application scenarios. With its own in-depth supply chain resources, small and fragmented channels, and years of transaction data accumulation, it provides underlying value for the construction of big data and AI models.

Huizhi B2B Tourism Industry Industrial Domain Scenes

Huizhi International's AI application in the B2B tourism industry is comprehensively creating an intelligent industrial closed loop through SaaS systems and digital marketing systems. At the front end, the hotel, travel agency, and influencer SaaS systems can achieve full-process distribution reach, intelligent operation management, and localized supply chain optimization; at the middle end, the digital transaction system is seamlessly connected with the marketing system, improving circulation efficiency on both the supply and demand sides; at the back end, marketing agency operations help customers accurately locate accounts, enhance attractiveness, and increase retention. More importantly, AI plays a key role here: in the sales process, it can conduct customer insights and automate tags, enhancing merchant value discovery and repurchase; in the supply chain process, it can optimize resource allocation and improve overall solution capabilities; in strategic planning, it helps enterprises make more intelligent decisions through behavior prediction and market trend analysis. It can be said that AI not only empowers sales but also drives the tourism industry into a new stage of efficiency, precision, and intelligence at the value chain and strategic levels.

Zheng Yajing also pointed out that by disassembling the value flow of HuiZhi B2B at both ends, its key AI application scenarios specifically include empowering the hotel and cultural tourism supply side, matching efficiency between supply and demand at both ends of B2B, and empowering marketing applications for channel customers.

Huizhi International Tourism realizes AI value scenarios based on supply chain big data

Zheng Yajing introduced that HuiZhi International is building AI-driven value scenarios based on supply chain big data. It has aggregated over 200 price sources and millions of hotel resources, integrating static hotel information, product information, price and inventory plans, as well as real-time prices and historical transaction data across all channels.

Zheng Yajing stated that on such a data foundation, AI is mainly applied in two directions: one is RMS supply coordination, which achieves efficient matching between supply and demand through intelligent pricing, dynamic inventory regulation, and room reservation recommendations; the other is AI search and recommendation, which drives content production and distribution based on user behavior and profiles, achieving personalized reach for each individual. These capabilities are connected to the behavior of sales channel agents, OTAs, and B2B customers, which not only improves the efficiency and profitability of supply-demand coordination but also significantly enhances brand and conversion effects through market articles, short videos, new media content, and marketing effect analysis. It can be said that AI is transforming complex supply chain data into a value-driven engine, enabling the entire industrial chain to achieve a dual improvement in efficiency and profitability.