NIE 2025 | Yang Laisi, CEO of 4D Connect: Experience Evolution and Scenario Innovation of Intelligent Cockpits Driven by AI

The following are the key points from Yang Lai Shi's speech:

Experience trends in cabins

Yang Laisi pointed out that the development trend of the entire industry is mainly reflected in three aspects. At the vehicle end, intelligent voice has become standard equipment, multi-screen and multimodal interaction methods are continuously integrating, vehicle computing power is continuously improving, making AI inference possible; at the same time, ecological in-vehicle applications are gradually becoming popular, and the interconnection between in-vehicle systems and mobile phones, wearable devices, and the cloud is becoming increasingly close. At the model end, the capabilities of general large models have rapidly leapfrogged, voice, image, and video interactions are continuously enhancing user experience; at the same time, inference costs have significantly decreased, specialized small models are emerging rapidly, and personalized model fine-tuning is also developing rapidly, promoting the diversification and efficiency of the entire ecosystem. At the user end, the demand for personalized experiences is constantly rising, with drivers hoping that vehicles can understand and adapt to their habits; the demand for emotional companionship is also increasing, as cars are not only a means of transportation but also travel partners; information acquisition is becoming more real-time, allowing users to obtain the services they need anytime and anywhere; at the same time, entertainment and learning are gradually integrating into driving scenarios, making vehicles truly an extended space for life.

Product positioning and vision

Yang Laisi introduces SIVI as a technical solution provider and integrated software and hardware solution provider & ecosystem extension service provider in the field of intelligent cockpits. With over 10 years of deep cultivation in the field of intelligent networks, SIVI has served more than 40 automakers, over 20 system integrators, and over 100 partners.

Yang Laisi also pointed out that he hopes the company's intelligent cockpit can make every trip an intelligent companioning journey, striving to create a smart, considerate, and warm AI cockpit.

Core Highlights of SIVI's Intelligent Cockpit

Yang Laisi introduced the core highlight features of SIVI's intelligent cockpit, which are mainly reflected in six aspects. The first is generative HMI, which can optimize complex information into card-like displays, support dynamic updates and intelligent generation, and bring a more intuitive interactive experience. The second is parking lot memory, where vehicles can automatically record and identify parking locations through AI, helping users quickly find their vehicles and solve daily pain points. The third is multimodal recommendation, where the system combines user status, environment, and historical preferences to generate personalized solutions in real-time, such as actively recommending music when driving is tiring. The fourth is intelligent voice, based on large model search and multi-dimensional interaction, which can not only answer queries but also achieve natural and fluent dialogue calls. The fifth is interactive podcasts, where AI can capture hot topics, support voice customization, and multimedia interaction, making the car interior an immersive communication and entertainment platform. Finally, AI calls, which act like personal assistants, help users complete tasks such as ordering food, booking, and arranging travel plans, and can flexibly understand context, truly making car life efficient, worry-free, and intelligent.