Announcement of the First Batch of Key Speakers! Frost & Sullivan's 2024 New Consumer and Food & Beverage Industry Investment Summit invites you to Shanghai in August

The 18th Frost & Sullivan China Growth, Innovation and Leadership Summit and the 3rd New Investment Conference (hereinafter referred to as the 2024 Frost & Sullivan New Investment Conference), hosted by Frost & Sullivan, a globally leading growth consulting firm, will grandly kick off on August 28 - 30, 2024 in Shanghai.

Consumption is an important engine of economic growth. In 2023, China's final consumption expenditure drove economic growth by 4.3 percentage points, highlighting the fundamental role of consumption even more. 2024 has been designated by the Ministry of Commerce as the "Consumption Promotion Year". At this year's National Two Sessions, the "Government Work Report" made arrangements for implementing the strategy of expanding domestic demand, promoting a virtuous cycle of the economy, and facilitating stable consumption growth. The term "consumption" has been mentioned multiple times. The core trend of consumption recovery, as an important engine for future economic development, will not change. This means that the retail and consumer goods industries will embrace a new round of development opportunities.

Lead means leader, and also means pioneer.The market needs leadership, and consumption needs leadership. Whether it is stabilizing and expanding traditional consumption or cultivating and strengthening new consumption, it is inseparable from the trend insight into market indicators.

Innovation means initiator, and also means innovator.Innovation has always been the key engine and important driving force for market growth. Whether it is category innovation, channel innovation, scenario innovation, or model innovation, they may become growth points and driving forces for market development.

When the same wind rises, we all rise with it.Grasping the pulse of the times, insight into market trends, conforming to industrial trends, understanding consumer needs, and growing together with consumers are the core essentials for enterprises' survival and development.

Against this backdrop, the 2024 Frost & Sullivan New Investment Conference has specially planned and launched the "Lead & Innovate, Rise with the Tide" New Consumption and Food & Beverage Industry Investment Summit, which will be held on August 30.The purpose of this summit is to gather forces from experts, scholars, industry leaders, innovative enterprises, investment institutions, and professional service agencies in the new consumption industry, especially the food & beverage industry, to jointly discuss core topics in the new consumption and food & beverage industry, look ahead to the diversified needs of future consumers, explore new trends and new drivers for industrial innovation and development, and help the new consumption and food & beverage industry get rid of involution and develop rapidly!

The Ministry of Commerce has designated 2024 as the "Consumption Promotion Year", and stimulating consumption potential, expanding consumption scale, improving consumption quality, and promoting consumption upgrading have become the main theme of the consumer goods market. In this year, consumers continue to stratify and differentiate. On the one hand, they return to more rational and pragmatic consumption concepts and strategies, focusing on quality-price ratio. On the other hand, their needs pay more attention to individuality, diversity, and experience. The changes in consumer demand and mobile Internet technology have brought richer scenario, channel, and business format choices. In addition, breakthrough technologies such as AI, AR, and VR are reshaping business models and consumer experiences.

This summit will be held in a combination of online and offline methods. It invites various big names from the consumer industry and food & beverage fields to join and give keynote speeches on topics such as "New Consumption Trends, How to Empower Brand Growth, Brand Communication, and Brand Going Global", sharing practical experiences and classic successful case studies in brand building and communication.

When the same wind rises, we all rise with it. Frost & Sullivan andHebei Daily Newspaper Grouphave officially launched cooperation under its modern media service brand Huatangyunshang, jointly promoting brand services and empowerment in China's new consumption and food & beverage industries. At the same time, both sides will officially kick off the growth star selection activity they jointly promote, which will be fully launched. This selection activity will combine Frost & Sullivan's insights into China's food & beverage industry and new consumption industry in recent years, screen out leading brands and leading enterprises in various categories of China's new consumption industry, and jointly select growth star brands and enterprises in various categories of China's new consumption industry through multi-dimensional comparison screening and comprehensive analysis by the Frost & Sullivan brand evaluation model, setting benchmarks for industry category growth and endorsing leading brands and leading enterprises.

With the theme of "Lead & Innovate, Rise with the Tide", this summit will gather innovative analyses, trend observations, and implementation solutions of the new consumption and food & beverage industries in the past year, insight into the changes that current consumers are experiencing, consumer demand, and their preferences for new consumption and food & beverage, jointly discuss the growth path of enterprises and brands breaking through involution, discuss successful practices in brand going global, brand positioning, and brand innovation. The multiple roundtable forums in the special session will be based on the Chinese market, with an international perspective, insight into industry innovation, and lead high-quality growth. Discussions will be carried out around relevant cutting-edge topics, gathering wisdom from all parties, combining the perspectives of different industry experts, multi-dimensionally analyzing the current development status and trends, sharing successful experiences, and discussing innovative ideas.

With the rise of China's economy and the deepening development of globalization, Chinese brands are emerging in the global market. To support this process, Frost & Sullivan, together with LeadLeo Research Institute and Major Brands, jointly released the "Report on the Development of Brand Competitiveness in Major Countries". This report aims to establish a scientific brand competitiveness evaluation system for Chinese brands, identify outstanding brands, and promote their rise globally. This cooperation represents an important innovation in brand value management. The three parties will jointly explore new ways of brand development through scientific and innovative methods, provide the latest market insights and strategic guidance for brands, and help brands achieve stable growth and orderly development in the complex and changing business environment, jointly opening a new chapter for brands.

With the full dispersion of the haze of the epidemic, China's hotpot industry in 2024 has welcomed unprecedented development opportunities and changes. Its recovery trend and vigorous vitality have become the focus of attention from all sectors of society. With the full recovery of consumers' confidence and the continuous release of market demand, hotpot, a catering form integrating sociality, culture, and deliciousness, is leading a new round of growth boom in the food & beverage industry.

This summit will grandly release the "2024 China Hotpot Industry White Paper", deeply analyzing the market dynamics and development trends of China's hotpot industry, closely focusing on the four core topics of "Brand Innovation", "Model Innovation", "Product Innovation", and "Supply Chain Innovation", presenting the vibrant vitality and infinite potential of China's hotpot industry from a comprehensive, in-depth, and forward-looking perspective. This white paper especially pays attention to mutton tripe as the top dish of hotpot, where its quality and supply stability have become the focus of brand innovation, helping the hotpot industry continue to thrive. This white paper will provide valuable references and guidance for upstream and downstream enterprises in the hotpot industry chain, helping enterprises accurately grasp the industry pulse, explore new growth points, jointly address industry challenges, and create a more glorious future for China's hotpot industry.

As one of the "troika" driving economic growth, consumption is increasingly becoming a fundamental force driving economic growth and the "ballast stone" of the macroeconomy. The Central Economic Work Conference in 2023 proposed "to stimulate potential consumption" and "to promote consumption from post-epidemic recovery to continuous expansion". Subsequently, the Ministry of Commerce designated 2024 as the Consumption Promotion Year. Generally speaking, since the market vitality was gradually released after the end of the epidemic, China's economic situation has been effectively improved, and the consumer market has also been restored in an orderly manner. Food and beverage consumption ranks first among residents' consumption expenditures, characterized by rigid demand, high frequency, repetitive consumption, and resistance to cycles, showing strong resilience in the economic cycle fluctuations and steadily increasing. Food and beverages have become the "anchor" for "stabilizing" the consumer market against the backdrop of today's "volume reduction era"

This summit will grandly release the "Food is Heaven: 2024 China Food and Beverage Industry White Paper", conducting relevant insights around the market dynamics and development trends of China's food and beverage industry in the past year, focusing on new scenarios, new engines, new patterns, and new trends, aiming to interpret the current development status and future development prospects of China's food and beverage industry from a scientific, rational, and professional analysis perspective. It will also organize leading enterprises to discuss the development trends and growth paths of the food and beverage industry from their respective perspectives, helping the industry understand potential growth points and break through various challenges currently faced by the food and beverage consumption industry.