“Leading the Charge, Co-creating Trends” Frost & Sullivan 2024 New Consumer and Food & Beverage Industry Investment Summit is about to set sail

The 18th Frost & Sullivan China Growth, Innovation and Leadership Summit and the 3rd New Investment Conference (hereinafter referred to as the 2024 Frost & Sullivan New Investment Conference), hosted by the world-leading growth consulting firm Frost & Sullivan (Frost & Sullivan, abbreviated as: Frost & Sullivan), will grandly kick off in Shanghai from August 28th to 30th, 2024.

Consumption is an important engine of economic growth. In 2023, China's final consumption expenditure drove economic growth by 4.3 percentage points, highlighting the fundamental role of consumption even more. The year 2024 has been designated by the Ministry of Commerce as the "Year of Consumption Promotion." At this year's National Two Sessions, the "Government Work Report" made arrangements for implementing the strategy of expanding domestic demand, promoting a virtuous cycle in the economy, and facilitating stable consumption growth. The term "consumption" has been mentioned multiple times. The core trend of consumer recovery, as an important engine for future economic development, will not change. This means that the retail and consumer goods industries will embrace a new round of development opportunities.

Leading is about being a leader, and also about being ahead.The market needs leadership, and consumption needs leadership. Whether it is stabilizing and expanding traditional consumption or cultivating and strengthening new types of consumption, it cannot be separated from an insight into market trends.

Innovation is about being a pioneer and also about being an innovator.Innovation has always been the key engine and important driving force for market growth. Whether it is category innovation, channel innovation, scenario innovation, or model innovation, it may become the growth point and driving force for market development.

When the same wind rises, we all rise with it.Grasping the pulse of the times, perceiving market trends, conforming to industrial trends, understanding consumer needs, and growing together with consumers are the core essentials for an enterprise's survival and development.

Against this backdrop, the 2024 Frost & Sullivan New Investment Conference has specially planned and launched the "Leading & Co-creating Trends" New Consumption and Food & Beverage Industry Investment Summit, which will be held on August 30th.The purpose of this summit is to gather experts, scholars, industry leaders, innovative enterprises, investment institutions, and professional service agencies from the new consumption industry, especially the food & beverage industry, to jointly discuss core topics of the new consumption and food & beverage industry, look ahead to the diversified needs of future consumers, explore new trends and new drivers for industrial innovation and development, and help the new consumption and food & beverage industry break free from involution and develop rapidly!

The Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion," with stimulating consumption potential, expanding consumption scale, improving consumption quality, and promoting consumption upgrading becoming the main theme of the consumer goods market. In this year, consumers continue to stratify and differentiate, on one hand returning to more rational and pragmatic consumption concepts and strategies, focusing on quality-price ratio, and on the other hand, their needs are more concerned about individuality, diversity, and experience. Changes in consumer demand, combined with mobile Internet technology, have brought richer scenarios, channels, and business forms. In addition, breakthrough technologies such as AI, AR, and VR are reshaping business models and consumer experiences.

At this summit, Frost & Sullivan will hold it online and offline, inviting industry experts and leaders from the food & beverage field to join and give thematic speeches on topics such as "New Consumption Trends, How to Empower Brand Growth, Brand Communication, and Brand Going Global," sharing practical experiences and classic success cases in brand building and communication.

When the same wind rises, we all rise with it. Frost & Sullivan andHebei Daily Newspaper Grouphave officially launched a cooperation with Huatang Yunshang, a modern media service brand under them, to jointly promote brand services and empowerment in China's new consumption and food & beverage industry. The two sides will take this summit as an opportunity to implement the cooperation agreement. At the same time, the Growth Star Selection Activity jointly promoted by both sides will officially kick off. This selection activity will combine Frost & Sullivan's insights into China's food & beverage industry and new consumption industry in recent years, screen out leading brands and enterprises in various categories of China's new consumption industry, and jointly select growth star brands and enterprises in various categories of China's new consumption industry with relevant industry experts through multi-dimensional comparison and comprehensive analysis of the Frost & Sullivan brand evaluation model, setting benchmarks for industry category growth and endorsing leading brands and enterprises.

With the theme of "Leading & Co-creating Trends," the summit will gather innovative analyses, trend observations, and implementation solutions from the new consumption and food & beverage-related industries over the past year, perceive the changes that current consumers are experiencing, consumer needs, and their preferences for new consumption and food & beverage, jointly discuss the path for enterprises and brands to break free from involution and grow, and discuss successful practices in brand going global, brand positioning, and brand innovation. The multiple roundtable forums at the special session will be based on the Chinese market, with an international perspective, perceiving industry innovation, leading high-quality growth. Discussions will be carried out around relevant cutting-edge topics, gathering wisdom from all parties, combining perspectives of different industry experts, multi-dimensional analysis of current development status and trends, sharing successful experiences, and discussing innovative ideas.

As the first year after the full reopening of the epidemic, economic recovery and development received high social attention. Generally speaking, after the market vitality was released, China's economic situation has been effectively improved, and the consumer market is also recovering in an orderly manner. The lifestyle and consumption concepts of Chinese consumers are undergoing many changes, which have affected all aspects of the consumption field. As an industry closely related to physical health and quality of life and with the highest frequency of consumption, the food & beverage industry is particularly affected.

At this summit, Frost & Sullivan will grandly releasethe "2024 China Food & Beverage Industry White Paper"Centering on the market dynamics and development trends of China's food & beverage industry in the past year, it will conduct relevant insights, focusing on "new scenarios," "new engines," "new patterns," and "new trends," aiming to interpret the current development status and future prospects of China's food & beverage industry from a scientific, rational, and professional analysis perspective. It will also organize leading enterprises to discuss the development trends and growth paths of the food & beverage industry from their respective perspectives, helping the industry perceive potential growth points and break through the current challenges faced by the consumer industry.