Over 1,000 catering bosses gather in Shanghai! The 2023 New Consumption and Food & Beverage Industry Investment Summit is about to convene

The catering industry has gone through a decade of golden development and three years of trials due to the pandemic. Today, with a market exceeding 4 trillion yuan, its growth rate is ten times that of before. In 2023, the industry returns to zero and restarts, facing transformation—market iteration, traffic upgrade, acceleration of enterprise digitization, restart of overseas markets, sinking of business models, and reshaping of mid-to-high-end catering. The underlying logic of the catering industry has undergone earth-shattering changes, and the industry has entered a fast lane of development.

 

As one of the seven sub-forums of the 2023 Second New Investment Expo and the 17th Frost & Sullivan Global Growth, Innovation and Leadership Summit (referred to as 'Frost & Sullivan New Investment Conference'), the New Consumption and Food & Beverage Industry Investment Summit will kick off on September 27th in Pudong, Shanghai. With the theme of 'Anticipating New Opportunities', the summit brings together industry leaders to join forces with over 1,000 food & beverage professionals to unleash the most valuable content storm in the food & beverage industry for the post-pandemic New Year.

Time:September 27, 2023

Venue:Shanghai Pudong Shangri-La Hotel

Co-organizers:Frost & Sullivan, new catering chain, LeadLeo

Chief Title Sponsor:Shanghai Noble Wine | Gaojiang

 

 

 

 

Eight Major Topics at the Conference

 

Topic 1: Anticipation · Century-old Market

In 2022, the world was filled with uncertainties. In 2023, we must live our lives as if they were certain.

But how to live? This requires us to have a deeper understanding of the world.

"The father of 'Black Swan'Nassim Nicholas TalebIndicates: those major, unpredictable rare events that are unexpected but extremely powerful, capable of changing everything.

In 2023, the market has experienced the baptism of many uncertainties, and there will still be more uncertainties ahead.

ButIn an uncertain world, living as if certainty were assured is the heroism in the face of a century-old market.

Topic 2: Anticipating New Traffic

Douyin Accelerates Local Lifestyle Layout --

In 2022, Douyin Life Services finally achieved approximately 77 billion in GMV, far exceeding the initial target of 50 billion set at the beginning of the year.

TikTok Local Life's target for 2023 is 150 billion, which is about twice that of 2022.

The catering business, catalyzed by the pandemic, has formed an integrated form that combines various forms such as 'in-store dining + takeout + delivery + retail'.

thus,A new round of traffic war has officially begun!

Topic 3: Anticipating the IPO Exam

In 2022, more than 10 catering enterprises advanced their listing plans, including Laolongjian Chicken, Lao Niangjiao, Rural Base, Luowang, Daimai Le, Yang Guofu, and Muxuebingcheng. Among them, Laolongjian Chicken, Muxuebingcheng, Dezhou Braised Chicken, and Lao Niangjiao are planning to list on the Shanghai and Shenzhen main boards.

Xibei Jia Guolong publicly stated the goal of 'hoping to go public in 2026', and TEH International even achieved a remarkable result on the Hong Kong stock market at the end of 2022.

Chinese meal IPOs will face a collective 'major exam' in 2023.Who will stand out during the golden period of the catering chain, let's wait and see!

 

 

Topic 4: Anticipating New Growth

On March 2, 2023, Luckin Coffee released its financial reports for the fourth quarter and the entire year of 2022. The financial report shows that revenue for the fourth quarter was 3.695 billion yuan, a year-on-year increase of 51.9%; net profit was 54.5 million yuan, compared to about 921 million yuan in the same period of 2021, a year-on-year decline of 94%. The average monthly number of transactions per customer in Luckin Coffee was about 2.46 million in the fourth quarter, a year-on-year increase of 51.3%.

The total net income for fiscal year 2022 was 13.293 billion yuan, a year-on-year increase of 66.9%; under GAAP, operating profit was 1.1562 billion yuan, marking the first time that the overall operating profit turned from loss to profit for the year.

Ruixin's achievement of breaking through 10 billion tells us that the efficient operation in the digital era has officially begun.

Scale is itself a moat. And growth is a necessary condition for building a moat.

Topic 5: Anticipating & Track Classification

Over the past three years of the pandemic, many catering businesses have shifted to a value-for-money model —

Luckin's extreme cost-performance strategy has driven a market scale of 10 billion; Leclaire has launched products priced at 39 yuan; Gan Shijie's business model is getting smaller and smaller; Thai cuisine is experiencing price penetration; and there's also the extremely cost-effective Salya, running wild ……

Meanwhile, high-end catering continues to thrive, fueled by the layout of high-end shopping malls such as SKP. On the high-end business track, brands like Dado, Youyuan Jingmeng, and New Rongji are charging forward without hindrance...

Price grading, scale grading, category grading, market grading...

 

In 2023, with specialization and segmentation, focus and precision, the catering industry is welcoming dedicated trailblazers.

 

 

Topic 6: Anticipating Overseas Markets

At the end of 2022, when the gates were opened once more, a vigorous wave of Chinese cuisine going global was also bursting into opportunities.

Once, a Chinese restaurant overseas, named after its Mandarin name, served the local Chinese population, and employed local Chinese staff.

And now,The new wave of Chinese cuisine going global should be like the actions of McDonald's and KFC in the Chinese market, using our excellent food to employ foreigners and serve their palates.

The new round of Chinese cuisine going global exports not only cultural values, business models but also the confidence of enterprises.

Topic 7: Anticipating  · Efficiency Revolutions

In today's market, various costs have skyrocketed. Enterprises lacking an efficiency mindset find it difficult to win in competition!

Looking at the global market, giants such as McDonald's, KFC, Burger King, Starbucks... are all highly efficient enterprises.

Talent efficiency, product efficiency, operational efficiency, organizational efficiency... As the efficiency revolution begins, Chinese catering can achieve even more miracles!

Topic 8: Anticipating Organizational Change

Enterprise competition is divided into four categories: product, brand, supply chain, and organization.Especially after scale-up, adjustments and changes are focused on organizational structure.

For example, Haidilao's big ship turning around (transfer gate:The Big Ship Turns Around: Seafood Panda's 2022 net profit is expected to exceed 1.3 billion, and the Woodpecker Plan is taking effect!), for example, the second curve exploration of multiple brands under JiuMaoJiu...

As the catering industry enters the 'big chain era', what needs to be cultivated is organizational strength. The ultimate competition of an enterprise always lies in organization and talent.

 

 

2023 China's Most Commercially Valuable Catering Brands

This time,Frost & Sullivan, in conjunction with new catering chains and the LeadLeo research institute, fromcityfieldScale, brand influence, business innovation, digitalization, store efficiency, growth rate, organizational development, supply chain building,Eight dimensions for an in-depth evaluation of the entire catering industry.

selected"The2Top 50 of China's Most Commercially Valuable Restaurants of 2023, providing an important indicator for the catering development in the era of large chain operations.

 

Restart to Zero, Anticipating New Opportunities

In today's era, not to mention living in seclusion for 10 years. "Isolating oneself from the world" for half a month can be as if one has been transported to another world.

Everything is changing too fast, so fast that many people's concepts are still stuck in the previous era. It's so fast that before they even have time to react, they are already knocked to the ground.

Change always comes quietly and unexpectedly. By the time you realize it, the change has penetrated deep into the spinal cord of the era and is irreversible.

If you are not prepared and do not have a zero-based crisis mindset, then when change comes, you often cannot cope with it.

2023, Reset and Restart, The Arrival of Change ——

Market iteration, traffic upgrade, acceleration of enterprise digitization, restart of overseas markets, sinking of business models, reshaping of mid- to high-end catering, and the arrival of organizational change...

 

September 27, 2023Let us, together with over 1,000 restaurateurs, forget our past glories, reset to zero, and look ahead·New opportunities.

 

 

Agenda for the General Assembly, to be seen first

 

 

 

 

clickRead the original text at the end

Sign up now