Countdown: 4 Days Left | The 2026 New Consumer Brand Transformation and Growth Conference will be held in Beijing on October 23
Countdown: 4 Days Left | The 2026 New Consumer Brand Transformation and Growth Conference will be held in Beijing on October 23
Under the dual backdrop of AI technology-driven development and intensified global competition, Chinese consumer brands are in a critical period of transition from "traffic benefits" to "brand assets". How to understand consumer trends, drive brand innovation through technology, explore overseas markets, and enhance communication effectiveness in the AI era has become an important issue for the transformation and growth of new consumer brands.
The 33rd China International Advertising Festival 2026 will be grandly opened from October 23 to 25 at Haidian Zhongguancun International Innovation Center in Beijing. As an important part of the China International Advertising Festival, the "2026 New Consumer Brand Transformation and Growth Exchange Meeting" will be held from 14:00 to 17:15 on Friday, October 23 at the same location.
This exchange meeting is jointly organized by the China Advertising Association and Frost & Sullivan. The New Consumer Professional Committee of the China Advertising Association, the Internet Advertising Working Committee of the China Advertising Association, LeadLeo Research Institute, and IAB China will co-organize it. With the theme "Leading the New Consumer Wave, Opening a New Era for Brand Expansion", it focuses on five core topics: global consumer trend analysis, AI-powered brand marketing, innovation in new consumer categories, practical brand expansion strategies, and GEO and brand communication in the new era.
Through keynote speeches, research results release, thematic roundtables, and case sharing, the event will gather industry insights and brand practices to discuss the growth logic and global expansion paths of new consumer brands.
Consumer Trends and Technological Innovation: Insights into Brand Growth Directions
From global new consumer trends and prospects, to AI-driven marketing innovation and GEO practices, this exchange meeting will combine trend analysis and practical applications to explore the relationship between changing consumer demands, technological innovation, and brand growth, providing references for brands to formulate product and marketing strategies.
SULLIVAN Index Research Release: Providing References for Innovation and Competitiveness
At the event, SULLIVAN's "China Leading Index Series Research Reports" and "Global Product Innovation Index Series Research Specials" will be released to share relevant research results, offering reference for participants to understand product innovation, analyze market competition, and explore brand development directions.
Thematic Roundtable: Discussing Consumer Expansion Overseas
The "New Era Brand Innovation and Consumer Expansion Overseas" roundtable will focus on brand innovation and global development, discussing the growth path of Chinese consumer brands in overseas markets.
Certificates for GEO Standard Co-Editor Units: Focusing on Industry Standards Development
The event will include a ceremony to present certificates to GEO three group standard co-editor units, covering "Requirements for Generative Engine Optimization Services", "Requirements for Monitoring and Verifying the Effect of Generative Engine Optimization", and "Requirements for Classifying, Grading, and Selecting Content Sources for Generative Engine Optimization". It will present relevant achievements in GEO industry standards development from aspects such as service requirements, effect verification, and content source selection.
GEO Reports, Ecosystem Map, and Typical Cases: Presenting Industry Development and Practices
At the event, the "2026 China GEO Marketing Practice and Compliance Development Report" will be released and interpreted, along with the release of GEO marketing ecosystem map 1.0. Certificates for inclusion in the "Trusted GEO Typical Cases" will also be awarded. Through report research, ecosystem analysis, and case presentation, it will help participants understand GEO marketing practices and compliance development issues, and explore application paths for brand communication in the AI era.
On October 23, gather in Haidian, Beijing. We sincerely invite industry leaders, platform managers, top brand representatives, investment institutions, and senior experts to share their insights on-site to discuss the growth logic and global expansion paths of new consumer brands! Welcome industry partners to register and participate!
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