Frost & Sullivan releases the '2021 High-End Chinese Tea Market Positioning Report'

Frost & Sullivan focuses on the Chinese tea market, believing that unit prices are typically above 700 RMB/kg and characterized by high quality, significant brand influence, and strong innovation. According to Frost & Sullivan's research, high-end teas: (1) in terms of product quality, high-end Chinese teas have higher requirements for raw material selection, production techniques, storage methods, etc.; (2) in terms of brand influence, as younger consumer groups increasingly focus on brand consumption and style, brands recognized by consumers usually exhibit extremely high customer loyalty; (3) in terms of innovation, high-end Chinese teas show good innovation in technology and products. After thorough research, Frost & Sullivan hereby releases the '2021 High-End Chinese Tea Market Positioning Report'.