Recently, based on research and analysis of the global LGBTQ platform industry, Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') released the latest '2020 Frost & Sullivan LGBTQ Platform Industry Development White Paper'.
The white paper points out that after fifteen years of widespread use of social media, public perception and acceptance of the gay community have gradually improved. Relying on the increase in smartphone penetration and mobile internet, the global LGBTQ population's MAUs on online social platforms grew from 350 million in 2014 to 620 million in 2018. In the next five years, against the backdrop of an increasingly open, diverse, and inclusive social atmosphere, the MAUs on LGBTQ online social platforms are expected to reach 1.03 billion by 2023.
In addition, this white paper interprets the current development status of the global LGBTQ social and entertainment platform industries, particularly in China, discusses how LGBTQ social and entertainment platforms achieve traffic integration, how they generate corresponding revenue through live streaming, advertising, value-added services, etc., how they achieve business diversification and service satisfaction growth, and summarizes the future development trends of the LGBTQ social and entertainment platform industry.
