Report Abstract
Decorative art is a type of painting with decorative qualities, serving to coordinate with the living environment, beautify indoor spaces, and create an atmosphere. It is a product of the combination of art and commerce. Modern decorative art has characteristics such as massification and accessibility; it is becoming increasingly closely related to people's real lives. Due to its affordable prices, most consumers can easily accept it. Decorative art differs significantly from various painting works as art collectibles in terms of main functions, consumer groups, production models, marketing channels, etc. Modern decorative art products have made previously expensive artistic forms such as oil paintings accessible to the general public with their affordable prices. According to production methods, decorative art can be divided into hand-painted, printed, and crystal porcelain paintings; according to materials and techniques, it can be divided into canvas craft paintings, wood panel craft paintings, glass craft paintings, etc.
The upstream of the decorative art industry includes raw material suppliers and processing equipment manufacturers, including suppliers of raw materials such as canvas, pigments, glass, polystyrene, density board, lines, nails, glue, etc., as well as manufacturers of processing equipment such as wood strip cutters and automatic sealing machines. The midstream consists of decorative art production enterprises, mainly producing printed, hand-painted, and crystal porcelain paintings. The downstream mainly includes channel partners and end consumers, with channel partners including e-commerce, distributors, retailers, and brand owners. Depending on the different business models of decorative art production enterprises, the position of the decorative art design link in the industrial chain varies. Under the OEM model, the decorative art design link is at the downstream of the industrial chain.
OEM, ODM, and OBM are three main business models in the decorative art industry. Under the OEM model, decorative art producers do not involve brand establishment or design development, focusing on production as their main business; decorative art brand owners are responsible for the design and branding of decorative art and entrust OEM manufacturers for processing and production. The produced decorative art uses the brand owner's trademark, and the brand owner is responsible for sales. Under the ODM model, decorative art producers are responsible for the design and production of decorative art, but their brand is still established by the brand owner. Compared to the OEM model, ODM gives part or all of the design authority to the decorative art producer, and the producer participates in the product development process, having a higher technical barrier. OBM is a model where the decorative art producer creates its own decorative art brand and is responsible for the entire process of design, production, and sales, requiring a complete marketing network as support.
China's decorative art production enterprises' sales revenue increased from $1.44 billion in 2019 to $1.91 billion in 2022, with an annual compound growth rate of 9.9%. The Chinese decorative art industry is relatively fragmented, with many enterprises engaged in production, but most have small production scales, low brand awareness, and immature technology, facing significant pressure in industry competition. Leading Chinese decorative art production enterprises usually have an early business layout, outstanding technical capabilities, large production scales, and gradually integrate upstream and downstream of the industrial chain relying on their resource advantages, thereby further promoting the concentration of the industry.
Report Research Scope
Market Scope
l Global Decorative Art Market
l US Decorative Art Market
l European Decorative Art Market
l Chinese Decorative Art Market
Time Scope
l Historical Years: 2019 to 2021
l Base Year: 2022
l Forecast Years: 2023 to 2027
Regional Scope
l Global
─ Mainland China
─ United States
─ Europe
Table of Contents
- Overview of the Global and Chinese Decorative Art Industries
1.1. Definition and Classification of Decorative Art
1.2. Analysis of the Global Decorative Art Industry's Industrial Chain
1.3. Analysis of the Main Business Models in the Global Decorative Art Industry
1.4. Global Decorative Art Market Size, by Sales Amount, 2019-2027E
1.4.1. Global Decorative Art Market Size (Supply Side)
1.4.2. Global Decorative Art Market Size (Demand Side)
1.5. US Decorative Art Market Size, by Sales Amount, 2019-2027E
1.5.1. US Decorative Art Market Size (Supply Side)
1.5.2. US Decorative Art Market Size (Demand Side)
1.5.3. US Decorative Art Import Market Size, 2010-2022
1.6. European Decorative Art Market Size, by Sales Amount, 2019-2027E
1.6.1. European Decorative Art Market Size (Supply Side)
1.6.2. European Decorative Art Market Size (Demand Side)
1.7. Chinese Decorative Art Market Size, by Sales Amount, 2019-2027E
1.7.1. Chinese Decorative Art Market Size (Supply Side)
1.7.2. Chinese Decorative Art Market Size (Demand Side)
1.8. Chinese Decorative Art Market Size, by Output Value, 2019-2027E
1.9. Proportion of Major Categories in the Chinese Decorative Art Market, 2022
1.10. Ranking and Market Share of Chinese Decorative Art Production Enterprises, 2022
1.11. Analysis of Drivers for the Global Decorative Art Market
1.12. Analysis of Development Trends in the Global Decorative Art Market
1.13. Analysis of Challenges and Threats to the Global Decorative Art Market
1.14. Analysis of Barriers to Entry into the Global Decorative Art Market
1.15. Ranking and Market Share of US Decorative Art Importers, 2022
