In August 2023, nine departments including the Ministry of Commerce jointly issued the 'Three-Year Action Plan for County-level Commerce (2023-2025)', proposing to further promote the downward shift of resources and factors towards the market at the county level. The plan aims to establish a rural commercial system centered on counties, with townships as key points and rural areas as the foundation. Under the backdrop of a series of rural revitalization policies, the advancement of urbanization, and the upgrading of economic conditions for residents in market towns, these markets are developing unprecedented consumer potential. Assisting in the upgrade and transformation of market towns has become a major task.
Against this backdrop, Frost & Sullivan, in collaboration with the country's top industry research database and content platform - LeadLeo Research Institute, analyzed the current development status of retail businesses in the underserved market. They identified the pain points in the retail format for the underserved market and, considering the entry of B2B service providers, conducted a survey and analysis of the business models and operational status of leading B2B service providers in the domestic underserved retail market: Huitongda, Retail Tong, Jingxitong, and Retail Cloud. The study also assessed the development trend of B2B services in the underserved retail industry and released the '2023 China Under-Served Market Retail Industry B2B Service White Paper' based on these findings.
