The global wave of digital transformation is sweeping through all industries. Retail enterprises around the world are accelerating their pace of digital transformation to improve operational efficiency and enhance competitiveness, providing a broad development space for Chinese retail digital enterprises going global. As the global retail market demands for digital solutions grow increasingly, Chinese enterprises have the opportunity to stand out on the international stage with their strength and advantages, expand into new market areas, and achieve diversified and international development of their businesses.
Artificial intelligence (AI) has the potential to significantly improve the retail industry, with its in-depth insights driving improvements in customer experience, operational methods, and overall efficiency. With the surging tide of technological change, generative AI (GenAI) has risen rapidly, continuously affecting the operational efficiency and business models of the retail industry. Chinese retail digital enterprises combine AI technology with product services to help customer enterprises improve efficiency. By deepening their international layout, Chinese retail digital enterprises continuously enhance brand awareness and influence through cooperation with local leading retail enterprises and large international retail companies, promoting the global digital transformation of retail.
On June 3, 2025, Frost & Sullivan (Frost & Sullivan, hereinafter referred to as 'Frost & Sullivan') officially released the 'White Paper on the Current Situation and Trends of Chinese Retail Digital Enterprises Going Global' (hereinafter referred to as the 'White Paper'). The report aims to conduct a comprehensive and in-depth analysis of the retail digital industry, exploring the driving factors behind industry development from multiple aspects such as industrial development, market demand, enterprise overview, technological innovation, etc., tapping into the huge potential of industry development, and tracking the future development trends of the industry.
