Ready-made yogurt refers to a ready-made beverage made primarily from yogurt, with or without other food ingredients such as fruits and nuts. The rise of ready-made yogurt is essentially the result of the combined effect of upgraded dairy consumption and the overflow of ready-made tea beverage models. Traditional packaged yogurt gradually becomes unable to meet consumers' personalized experiences, while the success of ready-made tea beverages has verified the feasibility of the 'order now, make now, consume immediately' business model. Against this backdrop, yogurt has also been introduced into tea beverage retail scenarios, combining with ingredients such as fruits and grains to create new categories that combine nutrition and taste, giving rise to ready-made yogurt. Ready-made yogurt and ready-made tea beverages are highly similar in terms of consumer demographics, store models, and price ranges. However, yogurt highlights its health attributes more, making it not only an extension of the logic of ready-made tea beverages but also forming a differentiated positioning in the segment of healthy drinks.
The Chinese ready-made yogurt industry is entering a stage of rapid growth. The market size has increased from RMB 330 million in 2020 to RMB 1.2 billion in 2024, with an annual compound growth rate of 37.7%. It is expected to reach RMB 3.21 billion by 2029. In the Chinese ready-made yogurt market, Yunnan Yulun is the pioneer of canned live bacteria yogurt.
Recently, Frost & Sullivan (hereinafter referred to as 'Frost & Sullivan') in conjunction with Yogurt Can Company, officially released the '2025 China Canned Live-Strain Yogurt Industry Development White Paper' (hereinafter referred to as the 'White Paper'). The report aims to conduct a comprehensive and in-depth analysis of the ready-to-eat yogurt industry, exploring the driving factors behind industry development from multiple aspects such as market demand, industrial development, and technological innovation, tapping into the industry's enormous potential, and tracking future development trends.
